THE AESTHETIC WAY

The keys to unlock the inspiring business and life of your dreams

The Authentic Approach to Business for Creatives and Artists

Hi, I’m Emma Natter, and specialize in teaching artistic types how to finally master the inner workings of business once and for all. 

In 2016, my creative business was making no money. Nothing. Nada. Zilch. (And I was trying! Hard!) But in 2017, once I tapped into how to creatively and critically apply business strategies in 2017, I made over 83k in revenue, and finally felt like my business success is 100% in my power. I have all the tools.


Translating all that business and marketing stuff that doesn't feel like it applies, doesn't make sense, doesn't work, or doesn't feel authentic for creatives...

Into artist speak.
  
Once you're fluent, your creative dreams are 100% in your power.

My secret?

It really is possible to create the life of your dreams, but you can't follow someone else's path. 
  
I've got the tools and I'll be your guide.

If I can do this, so can you!

There are 550,000 people who become entrepreneurs every month?

The number one thing that holds people back is not the lack of ability, but confidence?

50 percent of businesses go out of business within the first 5 years?

Your ability to succeed is absolutely in your hands?

Did you know that…

When I started answering the same questions over and over for my clients, I knew there was more I could do to help every creative feeling frustrated with their business at an affordable price... So I created The Aesthetic Way: my complete blueprint for creatives to build the path of their dreams themselves.

What if it were actually possible to make a name for yourself and make good money (like, support a family good money) doing what truly inspires you?

It’s possible. I’m living proof...and so are my students.

What if you stopped taking your cues from what you saw other people on Instagram doing? Stopped trying to fit yourself into someone else's mold? What if you could succeed exactly because of your strengths?

What if you had the key to your locked doors?

If you could crack that, you would make good money doing what you love and create a business that makes an impact. You could actually start bringing in the revenue you KNOW you are capable of but keep feeling like you're banging your head against locked doors. You'd create a business that had an influence for good in the world.

Most importantly, you’d be able to: actually pay your bills, know that you could take time off when you get sick or want to care for a loved one, take your husband to that show you’ve been wanting to see, travel with your parents to show them the French Riviera. Live a life that feels beautiful, inspiring, intentional, and abundant.

Imagine  having someone show you the exact process that can generate tens of thousands of dollars in an authentic way and put you on the path to making even more?

You know what you want: to feel in control of your business. To stop feeling like a pawn in the algorithm game. To stop wondering why no one seems to understand why you're offerings are worth paying more for (or why you even do what you do)!

What if it were actually possible to have the power to build your dream with your business?

What do you get in The Aesthetic Way?

Sign me up for the waitlist so I can be the first to know!

I’m in!

The Aesthetic Way is built for creative/artistically minded people like us.

Over 6 chapters, you learn to master what fuels a business and create freedom and profits from it: honing a powerful voice, creating offerings that people can't get enough of, building a customer journey that funnels people to you, creating high-level products and imagery to up-level your brand, and drumming up excitement at just the right time to bring in the most profits.


These are the levers you'll work in your business. You'll learn to push and pull them so you can take control of your path and build your dream.

All content is delivered as a step-by-step path taught in 6 chapters over video (with all of the checklists, templates, and cheat sheets you need) so that you can take action and start seeing results immediately.


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You’ll learn my secret sauce process (only ever available to my one-to-one clients before now!) that transforms new and seasoned business owners’ brands. It is the well you'll draw from again and again. Your source of authenticity in every strategic decision. This is the magic of The Aesthetic Way.

You’ll learn exactly how to translate that voice into a compelling and distinctive brand that is so you. We’ll brainstorm desirable products that only you can create because of your unique voice, and you'll learn how you fit in your industry.

Chapter 1:
Discovering Your Voice

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In this chapter, you will learn to create high level, authentic products and services that sell like crazy. You'll learn how you solve your customer's problems precisely because you're an artist, and how to capitalize on your talent and skill.

You'll learn my exact strategy (including scripts and timelines) for how my students and I bring in thousands of dollars without full-on websites or shops: Instagram Live Sales.

Chapter 2:
Creating Your Perfect Product

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In this chapter, you’ll learn the simple and authentic way to build an effective path from first impression to purchase, including:

-A global Instagram strategy (with prompts and layouts)
-Getting your email list started
-The perfect website structure

This will set a customer journey foundation for all future growth

Chapter 3:
The Perfect Sales Funnel

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This chapter combats one of the biggest things that gets lost in translation from business strategist to artists: the value you deliver is based on the quality, not the definition of your product.

You’re going to learn how to cultivate your discerning eye so you can cut out what's doesn't live up to your brand and create a brand that commands respect and that "wow" factor you've been dreaming of.


Chapter 4:
Becoming Your Own Art Director

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I teach you my exact process for creating gorgeous images people fall in love with.

I take you behind the scenes into every step of my creative and team-building process. 

I go into the nitty gritty about how to know what to expect to spend and how to stay within a tight budget without bruising relationships.  

You’ll never feel like a photoshoot was a wasted investment again.

Chapter 5:
The Perfect Photoshoot

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In this chapter, you’ll learn how to launch new products, brands, or websites to grow your audience and profits...even when you have zero budget. 

You’ll get my exact templates for the emails I send to ask people to promote, the calendars I use in my own launches to maximize the impact, and lots of ideas for how you can get creative with this.

Chapter 6:
The Perfect Launch

Sign me up for the waiting list!

This is so perfect for me right now! I’m ready!

How does The Aesthetic Way work?

As soon as you enroll, all of the content is yours to work through at your own pace in video format. All the worksheets, checklists, calendars, and templates included!

Jump into the best Private Facebook group for creatives right now:
Feel like people get you and your value, troubleshoot questions, get your own cheering squad, enter a family of the most savvy, creative people I know.

In just a number of weeks, you’ll be doing things you never thought possible: launching offerings that really sell, carving your own path, and knowing the exact steps to build your dream

I had to figure most of this out on my own because no one is teaching it. This was my path after tens of thousands of dollars in education, thousands of hours figuring out how to truly merge authenticity, artistry, and marketing, and my sheer determination that I wasn't giving up. This is the path I take my clients on for thousands of dollars, and now it's yours for just a fraction of that. 

For both brand new creatives and more experienced creatives who want their brand to be successful exactly because it feels just. Like. Them.

The Aesthetic Way is the key to bridging your creative success with your business success. 

This is your chance.

The Aesthetic Way is my behind-the-scenes no-holding-back VIP pass into how I went from nothing to creating an authentic path in one year flat.

I’ll guide you every step of the way to create a business with real profits and real impact so you can stop wondering when someone's going to give you the chance to do what you love, and create the opportunity yourself.,

You’re tired of buying from mentors who just don't get it when they're talking to creatives who feel deeply about the things they create like us. 

You want to take your business that’s doing pretty well to a place where your voice and your perspective is powerful and so aligned with what you feel inside.

You want to feel like the work you do literally cannot be done by another soul in this world. And that when you do this work, your time and skills are so, so valuable.

You want a business that’s not just pretty, but profitable.

You want a business that’s not just profitable, but pretty.

You’re disappointed by what you see on your Instagram profile,  website, portfolio, or bank account and you know you just have so much more to give.  

You often get price-shopped, and you know it’s because you need your audience to know, love, and trust you, but you seriously don’t know how to make that happen and feeble attempts in the past have been embarrassing and gotten strange comments from your family and friends (been there).

Your inbox is empty and you can’t figure out why no one is connecting with the huge feeling in your heart that you keep trying to put out there that you have a LOT to offer.

You want to stop feeling like your plans change every time your peer/rival does something new.

You want to spend your precious time working on the things you KNOW will bring you more profits (not just new followers or a bigger reputation...but leave you broke)

You want to feel like YOU have the power to bring in new customers and clients, rather than being at the whims of The Algorithm.

You're tired of working for free or gigs that barely cover your costs.

You're tired of hearing that you've chosen something that "just doesn't make that much money" and you're ready prove them wrong.

You're ready to stop feeling lost when it comes to business. And you know if you could just understand a little more, you could seriously rock this.

You wish someone creatively inclined could explain this business and marketing stuff to you so it doesn't feel so slimy and gross.

You want to create a business that not only brings in money, but makes you feel like you’re living your true, creative calling and that you’re contributing to the world in good ways.

Is it for you?

Investing in your business is hard! I know firsthand.

That's why I want you to feel like there's no risk in trying. Seriously! You have 30 days to try. And if you don't see huge shifts in the way you're approaching your business and a plan that helps you feel confident in how to move forward, just let us know and we'll refund your money, no questions asked.

(Please note that if you're participating in Small Group Mastermind calls, we can only refund you for the calls that have not yet taken place.)

30-Day Money-Back Guarantee

I don’t know why I’m resisting the inevitable! I need this! Let’s do it.

People’s lives are changing. Is your story next?

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Before TAW I was running my business like a dog runs after his own tail. At first, it was a big financial commitment for our budget, so my husband and I were hesitant, but it turned out to be the best investment I've ever made for my business.

After only few months of following the course, I have tripled my business sales and my calendar is completely booked for the next 2 months, it’s INSANE !!!

People don’t even question my prices anymore because they understand the value and really want what I have to offer.

 


Graphic Design

Andree-Anne Dionne

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@acetaitelaboite

1/14

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Before TAW I was running my business like a dog runs after his own tail. I didn't know HOW to reach my goals for my business. I wanted my future potential clients to have a real personal experience and I wanted them to see the value behind the piece of work/art that they would potentially buy. But HOW?

When I first saw Emma’s IG it spoke to my soul! Not only the pictures were beautiful but the captions moved me and felt true & honest. I was so captivated by what she was saying in a LIVE I attended because she was proposing real changes with tangible methods and how to make a living out of this process. 
I needed Emma to help me narrow down my vision and follow it with confidence. I needed real step and real concrete action. At first, it was a big financial commitment for our budget, so my husband and I were hesitant, but it turned out to be the best investment I've ever made for my business.

Graphic Design

Andree-Anne Dionne

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@acetaitelaboite

2/14

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After only few months of following the course, changes in my business were already BOOMING !!! I have now tripled the demands of inquiries I get each month and almost each of them leads to a purchase/sale. I have tripled my business sales and my calendar is completely booked for the next 2 months, it’s INSANE !!! People don’t even question my prices anymore because they understand the value and really want what I have to offer. Also my social media engagement, especially IG, has tripled, my audience doubled, and 80% of my demands come from IG. At my business’ beginnings, my clients were mainly based around Montreal and now I have clients from all over Canada and a few USA states. Sometimes I have to pinch myself to really realize that all this is true and that I’ve accomplish so much since the beginning of the course. 

I could never thank you enough Emma. Thank you for the course and the beautiful generous TAW community.

Graphic Designer

Andree-Anne Dionne

@acetatelaboite

Before working with Emma I was banging my head against the wall trying to grow my business. I was convinced I just didn't have... it. I wasn't even sure what IT was, I just knew other people had it and I didn't. I had poured thousands into education before. Each time, I figured this would be the time everything changed! And each time, nothing really changed. Reluctantly, so reluctantly I invested in Emma.

A few weeks after launching a new website using Emma's strategies, I had my highest revenue month EVER since I started my business in 2014. And the best part? I know it wasn't a fluke. I didn't get lucky. Now, thanks to Emma, I make my own luck. I hope every single one of you gets to experience that, as-soon-as-freaking-possible. 

Photographer, Mentor

@annapeter_s

Anna Peters

2/14

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Before working with Emma I was banging my head against the wall trying to grow my business. I was convinced I just didn't have... it. I wasn't even sure what IT was, I just knew other people had it and I didn't. I had poured thousands into education before. Each time, I figured this would be the time everything changed! And each time, nothing really changed. Reluctantly, so reluctantly I invested in Emma.

Emma's guidance is unlike anything I've ever seen! It's like... one part style, one part soul, and ten parts kick in the pants. She pushes you to see everything differently and doesn't stop until you've executed on your dreams. Paradigm shifting is the best way I can describe it. The way I think and act in my business and the way I am able to pour into my amazing customers will never be the same. 

A few weeks after launching a new website using Emma's strategies, I had my highest revenue month EVER since I started my business in 2014. And the best part? I know it wasn't a fluke. I didn't get lucky. Now, thanks to Emma, I make my own luck. I hope every single one of you gets to experience that, as-soon-as-freaking-possible. 

Photographer, Mentor

@annapeter_s

Anna Peters

2/14

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I have taken many courses...but Emma’s guidance has made the greatest impact in my business and is THE BEST investment I have made to this day.

We made 10 times in revenue what we made before working with Emma and had our first 5 figure month a few months later.

We recently launched a new product using Emma's strategies, and within 10 minutes of the cart opening, we had already made a few dozen sales. 

Paper Maker and Letterpress

Sharon Kopko

Paper Maker and Letterpress

@pressedpaper

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3/14

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Oh my goodness, where to start! Emma Natter has been a Game Changer in my creative world and small business.

I have taken many courses, learning bits and pieces from each one, but Emma’s guidance has made the greatest impact in my business and is THE BEST investment I have made to this day.

Emma helped me transform my aesthetic to what really feels like me! She's always urging me to make sure that I create an environment where I'm not working crazy hours so I can have a sustainable daily life. She helped me improve my systems, make connections with people that always felt like Instagram celebrities to me, and we are bringing in way more revenue than when we first started.

In just 3 months together, we 10x my revenue from what it was three months before we started working together.

We recently launched a new product using Emma's strategies, and within 10 minutes of the cart opening, we had already made a few dozen sales. 

Our weekly phone conversations were so significant in learning how to tell my story, how to live in the scrolling world of social media and how to JUST BE ME and tell my story.

Paper Maker and Letterpress

@pressedpaper

Sharon Kopko

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10/14

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She would listen so attentively and ask me questions to coax out the tiniest details of my story, she really came to know me well. I am a visual learner and her ability to create a vision for me by sharing many examples was priceless. I saw an immediate growth in my business after implementing her suggestions and am so thankful that Emma became part of my life. 
 
One of my biggest hurdles was my fear of the youthful, perfect lives I see on social media. Emma’s teaching approach was instrumental in helping me overcome this fear. She helped me gain confidence
that I have something beautiful to offer the creative community. She is always kind, encouraging and thoughtful when giving suggestions without an ounce of intimidation.
 
I highly recommend making Emma part of your team! She will certainly always be part of mine and a life-long friend.

Paper Maker and Letterpress

@pressedpaper

Sharon Kopko

4/14

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I didn't have a direction in my life LET ALONE a business. I felt, lost, confused and COMPLETELY overwhelmed by that lack of direction and confusion.

After TAW, I took experiences from my own life, that I LOVED and built a business around that!

I've made back three times the money I spent on this course in under 3 months!

I went from not even an idea or a seed of a business to launching 4 incredible products and having a dozen clients that I love in under 6 months. 

Copywriter and Creative Writer

@adrilars

AdriAnne Larsen

4/14

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I was struggling with what value, if any, I had to give to the world. I didn't have a direction in my life LET ALONE a business. I felt, lost, confused and COMPLETELY overwhelmed by that lack of direction and confusion. My skills are considered a creative field, and one that almost NO ONE makes money in. I knew that Emma had built a business around her creativity and she made me feel like if she could do it, then I could do it too! I HAVE a business! I took experiences from my own life, that I LOVED, that actually MEAN SOMETHING to me, and built a business around that! I love solving people's problems, giving them a little bit more freedom(and ultimately, money) and being creative at the same time.

I've made back three times the money I spent on this course in under 3 months!

I went from not even an idea or a seed of a business to launching 4 incredible products and having a dozen clients that I love in under 6 months. 

Copywriter and Creative Writer

@adrilars

AdriAnne Larsen

5/14

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As a stay at home mom of 4, pursuing my photography in-between and on the side I felt hopelessly lost. I wasn't sure what my voice or aesthetic was or if I even had one. 

I was cautious, and so afraid to invest in myself, would this be ANOTHER waste of money for a promising life-changing, game-changing, business-changing course? My browser literally stayed open, mouse hovering over the 'buy' button on Emma's course for 3 days. But the pain of staying stagnant was greater than the pain of the unknown, pressing 'BUY' I took the plunge and I am so grateful I did. 

Emma has a gift for taking the most complicated and daunting obstacles, and breaking them down into an easy, executable (and FUN) steps. My first year as a photographer I barely made 10k, this year I'm at 30k within 6 months or starting TAW. I haven't finished ALL the course content, I've been implementing baby steps along the way. I'm still a 'stay at home mom' but am finding fulfillment as an artist, AND mother. The TAW community is supportive, talented and downright AMAZING. Being able to walk alongside like minded creatives, is priceless. I feel privileged to be a part of it. Don't walk, run to this course, you will not regret it.

Michele Lee

6/14

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Before TAW, I was truly starting from the beginning of the beginning. I had just quit my job to be an artist full time, hoping to make a successful business out of what had previously been a hobby. 

I had never had people truly interested in my work before. I knew my work was good. I believed I had the experience and the talent. I just needed a plan.

Since enrolling in TAW, I have completely made back the cost of the course in less than four months, which speaks volumes on how radically this has transformed my business. 

I have never felt more creatively energized or more excited about the future. I won’t stop here. TAW has given me the momentum to grow myself and my business, and has taken me farther than I ever could have come on my own.  
Worth. Every. Penny. And. More.


Painter

@jaimearlene

Jaime Arlene

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5/14

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Before TAW, I was truly starting from the beginning of the beginning. I had just quit my job to be an artist full time, hoping to make a successful business out of what had previously been a hobby. All I had was a very rough website, lots of paintings that were not cohesive, and an Instagram that was nowhere near professional. I needed pure guidance and a plan, and TAW gave me that! TAW helped me hone in on my aesthetic and start branding myself in a way that would attract people to my work. I had never had people truly interested in my work before. I knew my work was good. I believed I had the experience and the talent. I just needed a plan.

As soon as I connected with (you) Emma, I knew that TAW was the exact path I needed to take to start my full-time art business. This program had everything I didn’t know I needed: a step-by-step plan to guide me through launching and growing my business, a calendar and timeline to help me time each step in the process, real, concrete business strategies, access to a supportive and helpful community--and it had Emma! I felt a connection to her as a person, as well as to her program, and her individualized guidance and advice has helped me transform my hobby into a flourishing business. I truly feel that TAW was an answer to my prayers and helped me know exactly what I needed to do to make my business successful.

Jaime Arlene

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6/14

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Since enrolling in TAW, I have completely made back the cost of the course in less than four months, which speaks volumes on how radically this has transformed my business. And there are still tons of strategies offered in the course that I have yet to apply! One of my first steps after starting TAW was hosting an Instagram live sale of my very first collection of paintings. At the time my businesses account had exactly 112 followers… and a big chuck of them were my mom and her friends. I was terrified that no one would watch the sale, and that I wouldn’t sell a single piece. During the live session, I showed 12 pieces. I sold 8 of them that night, and over the next few days, I sold two more! I was blown away! Without this course I would not know the potential my artwork had or how many people would want to buy it! I held back colors, experimented with techniques, and gave me the confidence to host a live sale. Going from 100 followers to selling almost all of my pieces means taking this leap was what I was meant to do. As I followed the course, I posted an Instagram story of a sketch I was working on, and everyone begged for more! I released it as a print, and it is currently flying out the door! The print led to inquiries about custom orders and, with TAW’s guidance, I have been able to run with it. Today, I have quadrupled my followers on Instagram.

Jaime Arlene

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6/14

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 I launched my Etsy shop and have plans to release a Fall art collection soon--and I plan to have TAW guide me through that as well! In total, I have earned over $2,000 since starting my business in January. Before enrolling in TAW, I made $0. It’s only been six months, and I have already achieved so much! I have never felt more creatively energized or more excited about the future. I constantly have 100 things on my to-do list, and I’m excited for each one! I won’t stop here. TAW has given me the momentum to grow myself and my business, and has taken me farther than I ever could have come on my own.  
Worth. Every. Penny. And. More.

Jaime Arlene

7/14

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I was struggling with what I should do as an artist. Especially with my new life having a new baby and being a stay-at-home mom. 

And I knew I was not business minded. AT ALL. I get nervous just thinking about putting my stuff out there.

I gained skills to make art in school but never learned to be an artist who can support myself without having to work a part-time job.

The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life.


Installation Artist, Frame Maker

@kanasakinjo

Kanasa Kinjo

7/14

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I was struggling with what I should do as an artist. Especially with my new life having a new baby and being a stay-at-home mom. In college, I always thought teaching in schools seemed like a way to go since I didn't know how to make money selling my stuff.

And I knew I was not business minded. AT ALL. I get nervous just thinking about putting my stuff out there:
Do people think I'm charging them too much? 
But It took forever to make it… 
Does small mean cheap?  
Are people going to get my art? 
If I want to sell does that mean I have to be trendy? 
Do I sell things on Etsy?

And many more questions that made me doubt I could live off of my art. I didn't want to deal with the stress. The first phone call I had with Emma made me think about what I really wanted to do. She asked, "what do you really want to do? What makes you happy?" I always wanted to become a gallery artist making installation art, which I know is hard to become and I didn't know if I'm good enough to do that.

She encouraged me that it is possible and she can help me with it. When I hung up the phone I felt like this is what I NEEDED!

Installation Artist, Frame Maker

@kanasakinjo

Kanasa Kinjo

7/14

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My eyes were opened! Emma is helping me in my art business so that I can do what I love. I had no idea how to do it but I feel so confident that I can be myself and it’ll work. 

My purpose was unclear. I didn't know what/how to make my art work being a mother. I didn't know how to reach out to people. 

All the questions and assignments that Emma has given me have made me think about my process and what I hold deep inside that I want to share with people.

Now I can actually envision how I want my art to be and how it will serve people in the community in valuable ways.

I love that Emma doesn’t just try to please me, but challenges me when I’m closed-minded (not that I'm trying to be, but just when I've never thought about things in certain ways) or encourages me when I don't see value in what I do. She is open about things when I ask questions. I feel like I can ask her anything and feel safe. 

I would definitely recommend The Aesthetic Way! I want all my artist friends to meet Emma and take her course! 

I gained skills to make art in school but never learned to be an artist who can support myself without having to work a part-time job. The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life.

Installation Artist, Frame Maker

@kanasakinjo

Kanasa Kinjo

Before I found Emma, I didn’t know how to couple my emotional creative brain with a smart, efficient, business minded approach to run my calligraphy business with success and passion.

As soon as I found Emma, I knew she spoke my language. Emma is a fellow creative, so she breaks down very complicated business strategies into simple step by step formulas that open up entire new worlds to succeed as a creative business owner.

In the 6 months I worked with Emma, I gained over 800 Instagram followers and went from making less than $1000 a month to over $5000 a month consistently. The cost of the entire program I received back in profit within the first month of implementing a couple of her strategies. 

Calligrapher, Educator

@hollyannacalligraphy

Holly Stavness

8/14

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Before I found Emma, I struggled with valuing my work and having confidence in who I was as a creative brand. I didn’t know how to couple my emotional creative brain with a smart, efficient, business minded approach to run my calligraphy business with success and passion.

I had felt that if I wanted my business to survive, thrive and expand, I needed to invest in some coaching. The hard part was that there were a lot of coaches out there that promise a million things I wasn’t sure I really needed. As soon as I found Emma, I knew she spoke my language. Emma is a fellow creative, so she breaks down very complicated business strategies into simple step by step formulas that open up entire new worlds to succeed as a creative business owner.

I hadn’t been an artist for very long and I had so many insecurities about my business but after taking The Aesthetic Way I now have a clear vision for my brand and more confidence in who I am as an artist than ever before. In the 6 months I worked with Emma, I gained over 800 Instagram followers and went from making less than $1000 a month to over $5000 a month consistently. The cost of the entire program I received back in profit within the first month of implementing a couple of her strategies. I still find myself referring back to the material and finding new ways to use what I’ve learned in the Aesthetic Way.

Calligrapher, Educator

@hollyannacalligraphy

Holly Stavness

7/14

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The Aesthetic Way isn’t just a creative business class that lasts a few months, it’s a program that will launch you into a sustainable business model that will keep your business on track and growing in the years to follow.  


If you are struggling to be heard in a sea of creatives, self-doubting in every decision, exhausted from overworking yourself and frustrated because of the lack of results, this course will change everything. You won’t have to feel like you’re shouting or acting like someone you aren’t. You’ll feel inspired, excited, passionate, and confident to run the creative business you were always meant to have.

Holly Stavness

7/14

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8/14

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I had participated in way too many frustrating/unsuccessful styled shoots before so I wanted the shoot I was planning to be different.

Emma's course not only gave me the tools/knowledge but most importantly, it gave me the confidence to jump in the driver's seat and be the creative director of my own story. 

I can't recommend Emma Natter's guidance enough. Her extensive experience as a brand stylist will be your best friend moving forward.


Wedding Invitation Designer

@carta_plena

Camila Dias

9/14

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Chapter 5 of The Aesthetic Way couldn't have come at a better time - just in time for my next styled shoot a few days later.  

It taught me all the nitty gritty details involving a styled shoot. It lays out everything you must know about creating a vision, putting a team together, reaching out to vendors and getting organized in order to perform a successful styled photo, whether it's an editorial or a branding campaign.  

I had participated in way too many frustrating/unsuccessful styled shoots before so I wanted this to be different.

Emma's course not only gave me the tools/knowledge but most importantly, it gave me the confidence to jump in the driver's seat and be the creative director of my own story (at least, for the portion involving my paper goods). This made a huge difference...

A few days before the shoot, I put together different mood boards with my vision (how I wanted my flat lays to be styled, how I wanted the model to interact with the papers, the details, the angles, the croppings etc). I also selected the props that best fit with that vision and made sure to bring a bit extra of everything just in case of. 
I "rehearsed" a few shots at home using my phone in order to try out a few vignettes so I wouldn't feel totally lost on the day of the shoot.

Wedding Invitation Designer

@carta_plena

Camila Dias

9/14

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While on the shoot, I made sure to talk to the stylist & photographer about my vision. I showed them the mood board and made sure I was in charge when my paper was photographed every step of the way. If something wasn't right, I didn't feel intimated to say "no, let's do this way instead". The preparation was key but the confidence was what drove me the entire time.   

Whether or not the outcome (photos) will turn out good, I feel it was already a win for me to be able to take charge and be in control. Producing a successful photo shoot takes time & practice so I know that from now on it will be just a matter of time.

I'm not worried or unsure anymore because I'm armed with the best knowledge I can possibly have.

If you too have trouble with styled shoots - I hear you! The struggle is real. There aren't many courses out there teaching you the nitty gritty of things and unfortunately, the lack of instruction lead to frustration, wasted hours and "trauma" from a poor experience.  

I can't recommend Emma Natter's guidance enough. Her extensive experience as a brand stylist will be your best friend moving forward.

Wedding Invitation Designer

@carta_plena

Camila Dias

9/14

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In fact, I not only recommend her styling expertise but her entire online course called The Aesthetic Way.

It will not only give you all the tools to build the foundation of a unique and distinctive brand, guide you through the steps of finding your voice and how to tell your story in a compelling way so you can stand out in a saturated market, but it will also teach you in detail everything that involves a styled shoot, from concept creation, putting together your dream team to organizing all you need to have a successful photo shoot.  

Don't waste more time (and money) in unsuccessful efforts! 

Jump on The Aesthetic Way. You will not be disappointed!

Wedding Invitation Designer

@carta_plena

Camila Dias

10/14

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I was about 4 months into the startup of my business and my designs were all over the place, I had no real direction to my brand. 

Emma has been the single best thing I have done for my business. I do not consider Emma an expense, but a huge investment.  

Not even a day after my re-branding shoot I received so many inquiries that I had been dreaming about for months. I would have never been able to do it without Emma! I've had a lot of questions about what Emma has done for my business, she has helped me find my vision for my business, then portray that vision to ideal clients, and reach my goals. 

She's helped turn my expensive hobby into a profitable business.


Graphic Designer, Educator

@carlianna_

Carli Anna Egbert

10/14

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I was about 4 months into the startup of my business and my designs were all over the place, I had no real direction to my brand other than if it looked pretty and it pleased the client than I was okay with it. I was so sick of being price shopped, I felt like the only reason people wanted to hire me was because I was a newbie and would offer cheap prices. I knew people were doing almost exactly what I was doing but making so much more money, and getting these amazing clients with fabulous ideas. I wanted to reach these dream clients sooo badly but the climb seemed impossible. That's when I hired Emma!   

I wanted to believe that whatever Emma had to teach me, I could obviously learn on my own. That I would invest and think ya duh I learned that in my 8432 million workshops that I've already invested. But I was sooooo wrong. 

Even after the first session my mind was blown with all these ideas and concepts to help MY business grow. 

The concepts in the workshops I learned in the workshops made sense, but Emma was there to help me apply those to MY personal business, to help me figure why some concepts help and others don't.

Graphic Designer, Educator

@carlianna_

Carli Anna Egbert

10/14

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Emma is not only such a gifted stylist and designer but she is an amazing teacher. She helped me understand concepts that the million of workshops that I bought couldn't, and then apply them into my own business. 

Her concepts are so adaptable and versatile. She's so ingeniously creative with her business concepts and ideas! 

I'm convinced there is nobody's business that she can't help. 

Yes yes yes, a million times yes, I would recommend Emma. I do all the time! Working 

Emma has been the single best thing I have done for my business. I do not consider Emma an expense, but a huge investment.  

Every creative out there trying to figure out where they belong in this industry... needs Emma and asap! Not even a day after my re-branding shoot I received so many inquiries that I had been dreaming about for months. I would have never been able to do it without Emma! I've had a lot of questions about what Emma has done for my business, she has helped me find my vision for my business, then portray that vision to ideal clients, reach my goals. 

She's helped turn my expensive hobby into a profitable business.

Graphic Designer, Artist

Carli Anna Egbert

11/14

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I had spent so much time, money, thought and heart developing my products, and yet when I tried to communicate the beautiful story of what I had made, it seemed so much less compelling and powerful than I knew it to be. 

I felt frustrated that I was unable to portray my business for what it was, and I knew that I needed to be able to tell my story well if my business was going to thrive.

After working with Emma, our launch went so well that the number of orders and requests we had went beyond our capacity to fill them all in the time we had planned.


Papermaker and Letterpress

@farmettepress

Loren Smith

11/14

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When I first started working with Emma, I was in need of a storyteller. 

I had spent so much time, money, thought and heart developing my products, and yet when I tried to communicate the beautiful story of what I had made, it seemed so much less compelling and powerful than I knew it to be. 

I felt frustrated that I was unable to portray my business for what it was, and I knew that I needed to be able to tell my story well if my business was going to thrive.

Emma's gift and training in the art of the story was apparent from the start. 

She worked to gently and patiently tease out first my own personal journey and then used that to define and contextualize the story of my business from all of the jumbled pieces had been looking at for so long. 

She helped me to see that some of the areas I had been focusing on were actually not where I felt the most confidence or enjoyment. Taking off the pressure of trying to be something that didn't quite fit allowed me to be able to identify what elements of my business made me feel the most confident. 

Papermaker and Letterpress

@farmettepress

Loren Smith

11/14

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I realized that those were my "genius" areas where I could offer real value and service to my market.  

After working with Emma, our launch went so well that the number of orders and requests we had went beyond our capacity to fill them all in the time we had planned. 

Emma's immense gift as a story teller helped me to find my business' story, to own it, and then finally to communicate it. 

I cannot overstate how her services changed not only my business, but also my perspective on how much my business is an extension of my life and person. 

I would not be the same without her! I cannot recommend her highly enough. 

Papermaker and Letterpress

Loren Smith

12/14

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I had just quit my job and I didn't know what I wanted... only that I wanted to spend more time with my child and that I didn't want to go back to leading data analytics teams in the corporate world.
One evening, while scrolling away on Instagram, I heard of The Aesthetic Way. I instantly connected with Emma's message - how being authentic to ourselves and owning our stories could help me create a meaningful business. I enrolled on the spot.
Fast forward six months and I now have my own LLC, and I have 10 clients in Colombia and the US. I'm happy to working less than 4 hours per day so I take care of my daughter part-time! Emma helped me find my niche, my voice, and my love for working again. While I was new to the world of digital marketing, Emma taught me in the clearest and gentlest of ways so that in less than four months I could grow my newly minted Instagram account to over 500 followers. create a fully-automated mailing list with close to 30 active readers (who are not family members!). 
While the course itself is invaluable, the camaraderie among TAW members was the most important thing I gained. This network of genuine connections is available for giving feedback and support to this day.
If you dream of starting your own business but don't know what to offer... if you are a little lost and need direction... don't hesitate. Get the course. I was there too and I speak from experience when I say that if you put in the work, you will see the path before you and get real results.

Paula Castillo

I signed up to The Aesthetic Way because I knew I really needed help with launching my online styling shop selling my handmade surfaces and thoughtfully curated ceramics. I was feeling so overwhelmed by the whole "launch" process and didn't have a clue how I could move forward with launching my products in a way that made sense as well as make the most impact to my ideal audience. 

As a long time admirer of Emma's work, I saw how she kicked ass in launching her own products and knew that she would be able to show me the way to launch my shop and bring in the revenue that would allow me to provide my family with the life I want them to live. 

And I'll be completely honest when I say I was a bit skeptical with the different marketing strategies she suggested but I trusted in Emma's process and gave everything she said a go and it worked. I made over $6K in revenue from my shop launch in just a week and I continue to bring in regular income from the shop (sometimes even without doing much!) now. 

The Aesthetic Way armed me with all the strategies I needed to market and connect with my audience. It encouraged me to step outside my comfort zone and try out different strategies to connect with that audience. And the community that Emma built through The Aesthetic Way provided me with all the support I never would have imagined existed.

Sandra Chau

12/14

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The private Facebook group has been invaluable and without all the other students' amazing support who constantly share and cheer each other on, I would have never been brave enough to attempt things like Instagram Live!

I now feel so much more confident about how to move forward in my business strategically and feel like I can tackle anything and launch more products in the future! I would definitely recommend The Aesthetic Way to anyone who wants to create a brand that's beautiful AND profitable, anyone who wants to take their already beautiful brand and business to a whole new level or anyone who just feels overwhelmed with the whole process of running a creative business. I cannot recommend it enough. Emma's course has completely changed how I look at my business and I have already made back in revenue what I spent on the course and more.

Sandra Chau

12/14

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13/14

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This course has given me the priceless, glimmering key of clarity in my business. The jobs on my calendar now are with like-minded clients who feel like friends. The Instagram captions I write are resonating so much with my audience that they're sharing them on their own feeds. My bank account has grown by thousands of dollars with the weddings booked from a healthy mindset, so we'll be able to put a down payment on a house next year. And best of all? I'm lighter. I sit down in my little office in our apartment each day feeling creative, free, and confident in the new directions my brand will grow.

Christina Briede

I have a knack for being able to see into the heart of a story, brand, movie, novel, (thanks Creative Writing MFA!) and identify and nurture the most gleaming, beautiful pieces. My heart overflows when I see the brands I work with shift, come into their own, rock their stories, and bring in revenue.

From zero revenue in 2016 to 83k in 2017, I’ve built a community and a brand based around my distinctively humble, soft, powerful, and elegant aesthetic in my art direction. It’s this art direction, my ability to tell stories, and my commitment to using the best marketing strategies right now that I’ve used to help other women transform their businesses into distinctive, authentic, successful brands.

I’m so glad you asked!
Especially since you’re thinking about letting me teach you.

I’m a business coach for creative and artistic businessesbased in New York City.

I’m ready to be the next success story.

Wondering who I Am?

You might be able to figure a lot of the contents of this course out by testing things yourself for months (or years), piecing together business podcasts, freebies, and learning from your mistakes. Like me, you’ll probably waste money on the wrong things or just feel kinda icky trying to put together a business and marketing plan.

Or you could spend that time understanding exactly your next steps, and moving powerfully forward in a way that feels authentic to you by joining The Aesthetic Way.

You can have complete access right now for one payment of 997$, or for 12 monthly payments of 97$.

Students make back that much and so much more within a few short months of enrolling!

Honestly, this is sounding like exactly what I need. How much does it cost?

To see more details about who these fabulous mentors are, and when the calls will be happening, you can email support@emmanatter.com

Instead of a course like this, I used to cover this material in phone calls over 12 weeks. The last package I sold at that price was 4100$. However, there’s now over 13 hours of curated, perfectly organized content ready for you to work through just in The Aesthetic Way. So that alone is worth over 4100$.

Plus, I’ve added a special offer for this round of students in The Aesthetic Way, and there's no guarantee I'll be able to offer this amazing opportunity in the future:

Small Group Masterminds
1 Mentor, hand-picked by me, who's seen incredible success
6 TAW students per group
6 Calls over 12 weeks, where you'll be able to get specific feedback on how to apply the principles in TAW to your exact business

In these small communities, we'll help you troubleshoot anything you’re struggling with in your branding, marketing, and scaling of your business, and more. This is an amazing deal for the amount of expertise that will be available to you (and I may not be offering the next time doors open.) We can't wait to support you!

Small Group Mastermind

However, as I was putting the finishing touches on this course, I realized something. One of the biggest reasons I had the kind of growth I had in 2017, was by having weekly access to someone who had been there. It’s hard to learn a totally new skillset, and basically a new language, and be self-aware and insightful enough to implement everything ourselves! There are times when you need someone who’s problem-solving skills have been honed. Who can help you replace your scarcity mindset with one of abundance. Who can help you see your potential far more than you can. Plus, I haven’t met a single successful business owner who hasn’t invested in business coaches and communities on her journey.

Exclusive for September 2018 Students

I'm joining the waitlist!

So ready to invest and bet on myself!

I’ve been in one industry for a while now and I’d love to pivot to something else but I’m terrified I’ll not be able to transition. Would The Aesthetic Way help with this? 

Most definitely. What’s happening for you right now is that there’s a disconnect between what you know in your heart will fulfill you and how you’re actually spending your time. This course will help you get super clear on how to transition in a way that makes sense for you, and will allow you to pivot in the future should you choose to again. Plus, you’ll have all of the tools to fearlessly launch this new path with success! You’re perfect for this.

But what if I don’t have this awesome inspiration inside me that you keep talking about? What if I’m the only one who doesn’t have it? 

My friend, I felt exactly like this not too long ago! Seriously! I had a friend who told me what inspired her and all I could think was, “dang, I wish I had something that cool to be inspired by.” But then it came. It came on strong and with total clarity. And I promise, if you’ve ever felt a stirring in your soul to take any kind of action, we’re going to discover that beautiful pearl and put it on the most beautiful display for everyone to be served and inspired by. There’s a powerful brand and message inside of you. And I can’t wait to help you see it so clearly and beautifully.

I have this crazy idea that I want to connect a few of my passions but I just don’t know how. Would The Aesthetic Way help with this? 

Absolutely. I truly believe that there’s a connection between every crazy passion you have. There’s a reason you love them all. And when we dig deep, it just makes sense why these different passions of yours need to be part of your brand. But it definitely takes me careful, authentic, and intentional strategizing. My favorite kind. The Aesthetic Way will give you all of the tools you need to find clarity in what feels kinda crazy right now.

I love everything here, Emma, and I think it could work so well for me! But I just don’t have the money. What should I do?  

My dear, I get it, believe me. I do! I struggled with this too at the beginning of my business (hint hint, everyone does unless they’ve got a trust fund). But here’s one thing I didn’t understand when I started that I understand now: I was expecting to create an entire business and career and life by myself and not spend hardly any money learning how to do it. I wanted to skip the business education that people pay tens of thousands of dollars for in college, and I was huffing at every new fee I had to pay. Yet I wanted to build a life on this. Isn’t that life you want worth investing in? To do great things, you have to learn great things first. I have spent thousands and thousands of dollars on my business education and learning from some of the best mentors out there to be able to create what I have. Your dream deserves a real investment.

Now luckily, this course is super affordable for how much time and money I spent learning this. It’s hugely a “goodness, I wish I had been taught THIS from the beginning” kind of course. I’ve broken it down into the exact steps you need to take and in bite-sized pieces. And goodness, chapter 2 alone gives you the exact strategy that I came up with myself to generate 3k in revenue before I had a website, or any clients. Any time I’ve invested in mentors, the money comes back.
   
If you’re still not sure, I’ve got a 30 day money back guarantee. 

Do I have to be an “artist” to take this course? 

Absolutely not! However, I do focus my curriculum on aesthetic-driven businesses. I’ve had calligraphers, graphic designers, fine artists, photographers, and jewelry designers go through this course! It is very important that you do want to invest in creating an aesthetically beautiful brand because a lot of the coursework covers powerful imagery in marketing. But even if you have a product that, for example, you’d like to elevate into a beautiful lifestyle brand, this is perfect for you.

Frequently asked questions

What if I already have a beautifully honed aesthetic?

Great question! If you come already with a distinctive, beautiful aesthetic, you're going to find that TAW gives you the structure, strategy, and tools to start bringing in more profits, find more ways to offer your gifts to the world, and build on a foundation that will allow you to grow and scale! 

You've got a leg up! Learn how to take advantage of it!

Chapters:  
Finding Your Voice
Creating Products People Love to Buy
Your Sales Funnel 
Creating Compelling Images
The Photoshoot Creation Process
The Perfect Launch  

Templates and Calendars:  
email templates for collaborations and promotions
About page template
Photoshoot concept and timeline template
The Aesthetic Way Planning Calendar
The Perfect Launch Calendar
The Instagram Live Sale Calendar  

Bonuses:  
Facebook group 
6 weeks of Emma going live to answer questions in the Facebook Group
Access to the Private Instagram Account “The Aesthetic Way”

Here’s What You Get:

Waiting list please!

Slow Exhale. Everything is about to change.