ali lanenga

“The energy from your lecture flowed out of you and into me and directly allowed me to charge $1400 for a client project. One photograph for $1400. Thank you!”

case study

read her fascinating journey

Ali has been selling her photography through a licensing agency for years, but she was tired of feeling like she was dependent on an agency. She took marketing and sales into her own hands, creating journals, prints, and selling single photographs for $1400.

I think overall it's been a short-sited move

major achievements

Jan 2021-August 2021

Booked a client project for a single photography at $1400

As Ali describes on her website, "each photograph begins in the garden. Unlike drawing or painting where imagination can manifest itself in a composition, photography requires tangible elements. If I desire a line, shape, or color I harvest it from the garden. What can not be found, must be cultivated, and often must be grown from seed. Certain ideas have taken as long as 3 years to develop into the blooms of my imagination." Her obsession with floral forms is contagious. 

Through Sacred Stories, the Lecture Series, and spending time with other creative entrepreneurs in her cohort, Ali's come to unlearn many of the ways that she had grown to hate marketing and sales. One memorable moment was when she reported that after she went to a lecture about sales, she sold one photograph for $1400. The most she had ever charged for a single photograph for a project. 

She also started selling beautiful journals directly from her website, building her customer base and trying her hand at selling her beautiful work directly.

At the EN | SCE  In-Person Experience, Ali talked about how she wanted to manifest something. So she talked about wanting to manifest a relationship with one of her dream galleries in Park City. Just days after, she reported excitedly that her photographs would be featured in the gallery the next fall.

We're looking forward to hearing what happens next for Ali as she continues to release old beliefs and manifest her dreams.

Featured in her dream gallery

"I feel very confident in the art that I produce, but I am terrible at marketing. I'm naturally quiet, anxious, and introverted, and so I really hate sales and being sold to. I avoid selling at all costs, and so I have licensed a lot of my work over the years which has been to my financial benefit, but I think overall it's been a short-sited move. I know I could expand my business if I worked directly with clients and collectors. So I'm wanting to figure that out here, and finding an aligned marketing strategy that's authentic to my quiet personality."

Releases monthly journals

featured: ali's photographs

"I wanted to manifest being in a gallery and I manifested my dream gallery!"


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A monthly opportunity to learn and implement cutting edge ideas at the intersection of creativity and business.

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intermediate creative entrepreneurship & business

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Build a sustainable business model tailored to satisfy your creative calling.

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Come on, now. Do we really need to answer this question? She is her and you are you and there is no possible way to repeat exact successes without doing severe damage to you and your creative calling. You are not meant to do what she's done. Not because of any silly idea about who is more talented or inherently more valuable, but because you are unique, and so is your destiny. So we won't be cookie-cutter-ing you. If you feel a desire to accomplish similar things, that's great. Most of all, take that as a sign that you desire to do something as big and grand as this wonderful person, not that you want to do exactly what she's done.

The current marketing ways teach us that if we buy the exact things we will get exact results. This leads to pain. Instead, pay attention to how you feel. How you feel inspired as you realize that success is possible. And this is what it's looked like for her. But yours? Oh, my dear. It's going to be so much more beautiful than what you're even imagining now. Promise.

Founder of the EN School of Creative Entrepreneurship

I've been working with creative entrepreneurs for four years, helping thousands of people get clarity on their purpose by finding their Heart Story, and helping hundreds of creatives launch their businesses with my unique, creative processes. It's still unbelievable to me sometimes that using these methods has helped people to do things like make hundreds of thousands of dollars, buy their home, become the breadwinners for their families, tell their story in their own voice, sell out painting collections, and so much more.

I started my business in a small New York City apartment after my husband and I were both unemployed. I took some Home Depot supplies and opened a photography styling shop online. That morphed into consulting and coaching, and I've been obsessed with the intersection of creativity and entrepreneurship ever since.

I created The EN School of Creative Entrepreneurship because I believe that you have something deep within you that you are meant to create. And yet, most of the help out there is either creativity focused and shirks business, or business focused and doesn't understand the creative heart. And you're left to do most of the translating between the two worlds alone.

Without the marriage of these two things, and without people around me to support me, my business progress failed over and over again. But once I figured out how to align creativity and business, and fostered relationships with kindred spirits, everything changed.

I am living a creative life, I am the breadwinner for my family, and I am so excited for what I am building. I feel deeply that I am creating what I'm meant to create, which is the short answer for why I created this school. She wanted to be created, and she chose me. 

In The EN School of Creative Entrepreneurship, I am not playing the mentor-who-knows-everything. Instead, I see myself as the gardener who nurtures the soil, turns on the sprinklers, checks on the plants, talks to them, closes the gates, prunes the fruit trees, researches and intuits obsessively about how to bring more abundance and joy into the garden, and shares her experience when it's relevant. I show up here for you because I believe in what you are creating. 

I can't wait to support you in your dreams.

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