There Was So Much To Do, And No Clear Way To Do It Successfully
April 2018-March 2019
Created a $1000 course for designers
Carli was pregnant with her first child, and she knew her 80+ hour work weeks were waning. As she studied brand strategy obsessively, she felt herself on the edge of a massive hole in the graphic design education world: no one was teaching it. Sure, people talked about their opinions on brands and branding all the time...it had been a buzzword for years already. And yet, no one was laying out a brand strategy process for graphic designers to follow. Successful graphic designers often succeeded intuitively, so Carli had to connect the dots herself.
She dove into old design books, going down rabbit holes of design, marketing, advertising, branding. She combed through her own observations of typography, storytelling, brand values, and brand competition, finding patterns and then leveraging them for her clients.
Although it wasn't totally clear how to explain it to everyone else, Carli had stumbled on something she could feel was extremely valuable, and she wanted to share it with other designers. She'd taken online courses she'd enjoyed, and it seemed like a dang good business model. She was spending a hundred hours on a $5k project, and instead she could sell 5 $1000 courses. With adding this kind of income stream, she knew she'd be able to be more present with her family.
The only problem? No one besides Emma knew she had these brilliant ideas. She needed to make the transition from brand strategist and designer to educator. And she didn't have many designers following her. Most of her followers were other stationers and wedding photographers and stylists who were interested in using her invitations for upcoming styled shoots. Carli would need to package and position her course with strength and clarity to get it off the ground.
Made $30k in business
Wrote and performed a webinar that converted at a rate over 10%
"I felt extremely overwhelmed at the thought of even getting started launching my course. There was so much to be thought out, like how do I position myself correctly? Where do I even start selling via webinars? And what about my email list? That was pretty much dead. There was much to do, and no clear way to do it successfully. So, I decided to hire somebody who had had crazy success launching: Emma!"
Wrote 1 sales page, 20+ emails, and more to lead audience to sales
Made $20k gross revenue on first launch of education product
Gained 18 new students
Doubled brand strategy & design prices
Opened a shop to offer semi-custom branding options and templates
Birthed 1 human baby
Adjusted her business model so that she could serve customers without having to be present at all times