Carli Anna
"I'm convinced there is nobody's business that she can't help. Working with Emma has been the single best thing I have done for my business. I do not consider Emma an expense, but a huge investment."
case study
read her fascinating journey
When Carli began her business, she struggled to get clients to book her at just a $50 investment. Now, she has $100k+ product launches, a podcast with a loyal audience, regular $20k months, TikToks that go viral, plus, she books $10k client packages without breaking a sweat. But it didn't happen overnight...
There Was So Much To Do, And No Clear Way To Do It Successfully
major achievements
April 2018-March 2019
Created a $1000 course for designers
Carli was pregnant with her first child, and she knew her 80+ hour work weeks were waning. As she studied brand strategy obsessively, she felt herself on the edge of a massive hole in the graphic design education world: no one was teaching it. Sure, people talked about their opinions on brands and branding all the time...it had been a buzzword for years already. And yet, no one was laying out a brand strategy process for graphic designers to follow. Successful graphic designers often succeeded intuitively, so Carli had to connect the dots herself.
She dove into old design books, going down rabbit holes of design, marketing, advertising, branding. She combed through her own observations of typography, storytelling, brand values, and brand competition, finding patterns and then leveraging them for her clients.
Although it wasn't totally clear how to explain it to everyone else, Carli had stumbled on something she could feel was extremely valuable, and she wanted to share it with other designers. She'd taken online courses she'd enjoyed, and it seemed like a dang good business model. She was spending a hundred hours on a $5k project, and instead she could sell 5 $1000 courses. With adding this kind of income stream, she knew she'd be able to be more present with her family.
The only problem? No one besides Emma knew she had these brilliant ideas. She needed to make the transition from brand strategist and designer to educator. And she didn't have many designers following her. Most of her followers were other stationers and wedding photographers and stylists who were interested in using her invitations for upcoming styled shoots. Carli would need to package and position her course with strength and clarity to get it off the ground.
Made $30k in business
Wrote and performed a webinar that converted at a rate over 10%
"I felt extremely overwhelmed at the thought of even getting started launching my course. There was so much to be thought out, like how do I position myself correctly? Where do I even start selling via webinars? And what about my email list? That was pretty much dead. There was much to do, and no clear way to do it successfully. So, I decided to hire somebody who had had crazy success launching: Emma!"
Wrote 1 sales page, 20+ emails, and more to lead audience to sales
Made $20k gross revenue on first launch of education product
Gained 18 new students
Doubled brand strategy & design prices
Opened a shop to offer semi-custom branding options and templates
Birthed 1 human baby
Adjusted her business model so that she could serve customers without having to be present at all times
transformation: Carli's instagram posts
AFTER CREATING AND SELLING ONLINE EDUCATION: Carli needed to pivot to attracting up-and-coming designers but also continue to tease her client work. So she showed some of her favorite assets she'd made, and educated designers in the caption.
BEFORE CREATING AND SELLING ONLINE EDUCATION: Carli teased her client work excitedly. Her purpose was to attract more design clients to her.
The difficulty in positioning and packaging a program is getting clarity on what it IS while you're trying to create it. Through coaching conversations, Carli figured out a way that she wanted to explain her version of branding. She decided to call the program the Culture Creator's Method (CCM) because she was inspired by the idea that designers create cultures.
But still, there was the problem with who to sell the program to first? Her connections were almost completely in the wedding industry, not the design industry, and she didn't have the time or the budget to invest in building an audience while she was also writing and recording her guts out to finish her course. So she wondered if the easiest way forward to start, was to find other people who had been in her situation: stationers that were interested in pivoting to branding. She started speaking directly to stationers, showing them the kind of money and projects available in branding. How it had been easier for her to pick up branding clients instead of wedding clients, and more.
But that meant switching her normal content. On Instagram, she'd mostly been showing behind the scenes of her branding work, sharing her thoughts about branding, and generally creating content that would attract her ideal branding client. Now she had to start creating content that would speak to up-and-coming brand designers.
transformation: Carli's content
AFTER CREATING AND SELLING ONLINE EDUCATION: Carli started teaching classes like this that would speak directly to who was already in her audience (stationers), and show them how they could pivot their business to branding and start landing higher-paying clients right away.
BEFORE CREATING AND SELLING ONLINE EDUCATION: Carli had nailed showing her designs and sharing her processes in a way that attracted her ideal clients: creative business owners looking to up-level their brands. But this content couldn't call potential students to her.
She sold the program with a webinar, which requires a bit of technical skills and a lot of copy assets. Carli wrote them all, including an email funnel she almost drowned in, a persuasive webinar, and so much more. The sheer amount of what she had to create to create the course, the marketing materials, and the extra bonuses to help persuade people to buy now, was an incredible feat. On launch week, she showed up ready to perform, curious about how things would go. At her webinar, she brought an ice pack to lean against because her pregnancy was giving her pretty significant lower back pain. She was just weeks away from giving birth.
All of the months of preparation work came to a head, and during launch week, she brought in over $20k in sales and 18 eager new students.
It was the beginning of a new era in business for Carli. She now had a course that would go on to bring her hundreds of thousands of dollars in revenue in the years to come. She could feel the potential of that, even as she sat with her newborn during her maternity leave, feeling the waves of postpartum depression ebb and flow.
But how to get to the hundreds of thousands of dollars she could see, she wondered? To see what happens next, read chapter 3 of Carli's story...
"Hiring Emma was the best decision that I made this year in my business. There's absolutely no way that I could have had anywhere close to the success that I did have without her help. Within a few months of hiring Emma, I made 30k in my business, 30k that prepped me to take a long and relaxing maternity leave. And the best part, in 6 months I'll launch the course again and be able to make more money with less work."
Creating and Selling Online Education
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Build, market, sell, and launch a heart-aligned course.
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read more of carli's fascinating journey
faq
Come on, now. Do we really need to answer this question? She is her and you are you and there is no possible way to repeat exact successes without doing severe damage to your creative calling. You are not meant to do what she's done. Not because of any silly idea about who is more talented or inherently more valuable, but because you are unique, and so is your destiny. So we won't be cookie-cutter-ing you. If you feel a desire to accomplish similar things, that's great. Most of all, take that as a sign that you desire to do something as big and grand as this wonderful person, not that you want to do exactly what she's done.
The current marketing ways teach us that if we buy the exact things we will get exact results. This leads to pain. Instead, pay attention to how you feel. How you feel inspired as you realize that success is possible. And this is what it's looked like for her. But yours? Oh, my dear. It's going to be so much more beautiful than what you're even imagining now. Promise.
Absolutely.
If you choose the yearly membership, TAW alum receive $1000 off the first year.
If you choose the monthly membership, TAW alum receive $100 off per month for the first year.
We are committed to fighting racism, homophobia, patriarchy, colonization, and all other forms of oppression that keep people from creating the things they are meant to create. This status quo is unacceptable and we are committed to cultivating a new way of doing things to create a new world.
You can read our anti-racism letter here.
We are actively working to root out racism, homophobia, patriarch, and colonization from our programs and business. We recognize that this is an ongoing process. We welcome your feedback and perspective as we continue to cultivate an inclusive community that can serve as a safe place for all who feel a desire to create.
We also have half-tuition scholarships for BIPOC creators. There is no application or hoops to jump through. Please simply email support@emmanatter.com to claim your scholarship.
Absolutely.
If you haven't finished TAW, you'll have support around you to navigate the trickier parts and have friends cheering you on throughout the whole process.
If you've finished TAW, you'll be able to jump straight into the curriculum, "The Creator's Pilgrimage" after completing an OLD about your accomplishments in TAW.
I find that for many TAWers, after some initial success, they often feel like...what's next? How do I navigate what I'm wanting to create next?
For years, I tried to find a step-by-step solution for this, and I've finally found the answer I was looking for in The Order and The Creator's Pilgrimage. It's not about the next traffic strategy or the next hire. Although those are, of course, important as well.
But jumping straight into scaling after initial success isn't what we need.
A reevaluation of what you want for yourself, your business your life...a reexamination of how you even feel about business, of deconstructing and reconstructing it the way that feels good for you...
So that you can head into questions about scaling what you've created without triggers about the value of your creation, calling it a product, selling, marketing, advertising...you can feel at peace about any of this stuff. That's what's next.
Definitely not.
While artists often come to me, it's not because of the medium with which we create.
It's about how we FEEL about what we create.
If you feel called to do what you're doing, this is the place for you. If it feels beautiful, creative, meaningful (or you would like it to), this is the place for you.
It just happens that usually artists are the ones who own up to feeling this way...or maybe artists have kind of monopolized feeling called to do certain things. But if you feel called to science, to fitness, to social work, to travel, to coaching, to sports, to decorating, to botany, to photography...this is for you.
Per my own experiences and my Sacred Stories, I'll often be using analogies and metaphors on the artistic side of life. If you enjoy reading, school, magic, gardening, family, movies, plays, music...you'll likely connect more to the material. But you do not need to be a painter, photographer, musician, or designer to be here. We love variety.
In short, yes. But not because you're an artist. But because of how you feel about what you create.
We are nurturing and cultivating a community full of the next Mindy Kalings, Brené Browns, Annie Leibovitzs. We are the Inklings (the writers group at Oxford where CS Lewis, JRR Tolkien, and others met together weekly) of right now.
If I can be so bold, this is where you're meant to be. End of story.
Yes. As long as you love making sandwiches.
Yes. As long as you love science.
Short answer: yes. Please email.
Longer answer: If you're wanting to, for example, skip The Aesthetic Way and go straight into The Creator's Pilgrimage, we'll have to see if your "credits transfer" (i.e. if you've had the prerequisite experiences required for The Creator's Pilgrimage), plus an accelerated study of foundational Order techniques such as the Heart Story to get you up to speed on what's completely unique here.
If you're ready to make this happen, absolutely.
You'll begin with The Aesthetic Way, receiving support from the community aspects of The Order as you get your business up and running in the heart-led way you desire.
I understand. Money is stressful. Spending money is stressful. Investing in your business is stressful.
I'm going to talk about resources available to you as well as some thoughts I have about investing in your business.
RESOURCES:
- 5kTurnaround. The 5k Turnaround weekly coaching call is going to be specifically focused on paying off your yearly tuition. If you're showing up to these calls weekly and doing the assignments, you're going to find an aligned, easy way to make your money back far more quickly than you would expect. That's just what happens when we start to focus on something. You'll have resources, exercises, and ideas every single week to help you make that money. How long will it take? For some people, it'll take a week. Seriously. For others, it might take the whole year. The timing depends on your path, what you want, what you're ready for, what you'll allow into your life.
- Everything else. Literally everything in The Order is built to help you make money doing what you want to do. Half of the tactics in TAW are focused on quick returns, while the other half are investing in bigger returns later. Trust me, if you want to make that money back and you show up consistently and take action, it's going to happen. And even better, it's going to happen the way you want it to happen.
MY THOUGHTS ON INVESTING:
BRICK AND MORTAR COMPARISON: A few years ago, I talked to this awesome old couple about how they'd bought land in Southern California to build a swim and tennis club. Decades ago. Long before the housing market there went insane. They had to find investors, people they could borrow money from, SO many things so they could build out a brick and mortar business. It paid off many times over. It's a multi-million dollar business. But for that first decade or so? It was a lot of money without a clear return.
Starting your business on the internet means you don't need to pay for a store front. You don't need to pay for a bunch of stuff that that swim and tennis club owner had to pay for. You can start with very little overhead. Like, the most expensive thing might be this program. You don't have to buy land, pay rent, or own a factory. You can get started now. You can start making a profit very soon. (My husband quit his part-time job seven months after I started bringing in money.) But you don't need to feel rushed either. This is your life, not just a quick way to make money. How do you want to do it? How do you want it to feel? For real? Let's do it like that.
MBA COMPARISON: Another option you might have considered is to go get an MBA. That could be awesome. But MBA's often cost somewhere between $100k-$200k. And most graduates haven't even started their businesses yet.
Instead, we can get in the weeds and start making things happen NOW. You can do it. You can make money back quickly. You're perfectly capable of that.
Also, the pricepoint is what it is because I want to attract people who are serious about making their dreams happen, not JUST people who are looking for new friends and interesting things to listen to (although you will get that too).
That being said, if the timing isn't right right now, it's okay. I'm not going to twist your arm to get you to join now. I trust that you'll know when the timing is right. Put your desire out into the universe to be part of this program, and look for ways to make it happen. I bet you have the resources to make it happen sooner than you would've expected.
That being said, whenever you are ready to join, whether that's now or later, it's going to be a little scary! You're going to feel a little nervous. Keep breathing, because what's actually happening is that you're EXCITED. And so am I. I can't wait to meet you.
Yes. We have half-tuition scholarships available for BIPOC creatives. Simply email support@emmanatter.com to claim yours.
No, we don't. But if The Order isn't supporting you the way you need to be supported, you can cancel your subscription.
We do require a six month commitment to start. Think of it as though you're signing up for one (very cheap comparitively) semester of school.
You're signing up for the kind of success that takes love, time, nurturing to see the achievements. Give yourself over to the process for six months. See what happens. Then, if it's not supporting you the way you need, reach out and we can cancel no questions asked.
When you sign up for The Order, you are agreeing to commit for six months. This is because it takes some time to acclimate to this new way of doing business and pursuing your dreams. If you've been doing this for six months, you'll have seen the tangible results of this process.
After your initial 6 month commitment, you will automatically stay enrolled unless you let us know that you'd like to cancel your membership.
Once you've had access to TAW for six months, you will have life-time access to TAW.
Once you've had access to TCP for six months, you will have life-time access to TCP.
Once you've had access to TSC for six months, you will have life-time access to TSC.
This is great and I'm so glad you're prioritizing major life events.
Having people who get you and that you can connect with while you're going through this might be just the thing that you need. It could be the perfect time to start The Order.
Alternately, you might want to dig in right before this major life things happen, and then let it stew. Reach out and tell us about your situation. We have some flexibility about membership for maternity leave, etc. We'd love to see how we can support you during this time.
Founder of the EN School of Creative Entrepreneurship
I've been working with creative entrepreneurs for four years, helping thousands of people get clarity on their purpose by finding their Heart Story, and helping hundreds of creatives launch their businesses with my unique, creative processes. It's still unbelievable to me sometimes that using these methods has helped people to do things like make hundreds of thousands of dollars, buy their home, become the breadwinners for their families, tell their story in their own voice, sell out painting collections, and so much more.
I started my business in a small New York City apartment after my husband and I were both unemployed. I took some Home Depot supplies and opened a photography styling shop online. That morphed into consulting and coaching, and I've been obsessed with the intersection of creativity and entrepreneurship ever since.
I created The EN School of Creative Entrepreneurship because I believe that you have something deep within you that you are meant to create. And yet, most of the help out there is either creativity focused and shirks business, or business focused and doesn't understand the creative heart. And you're left to do most of the translating between the two worlds alone.
Without the marriage of these two things, and without people around me to support me, my business progress failed over and over again. But once I figured out how to align creativity and business, and fostered relationships with kindred spirits, everything changed.
I am living a creative life, I am the breadwinner for my family, and I am so excited for what I am building. I feel deeply that I am creating what I'm meant to create, which is the short answer for why I created this school. She wanted to be created, and she chose me.
In The EN School of Creative Entrepreneurship, I am not playing the mentor-who-knows-everything. Instead, I see myself as the gardener who nurtures the soil, turns on the sprinklers, checks on the plants, talks to them, closes the gates, prunes the fruit trees, researches and intuits obsessively about how to bring more abundance and joy into the garden, and shares her experience when it's relevant. I show up here for you because I believe in what you are creating.
I can't wait to support you in your dreams.
Who's Emma Natter?
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