Do you remember that part on the Devil Wears Prada where Miranda and her team are choosing clothes for a shoot and one of her assistants holds up two blue belts and says “it’s a tough choice. They’re so different,” and Andi snorts and shakes her head and then Miranda gives her a face-melting speech […]


September 3, 2018

You’ve Been Asking…Here’s My Answer to How to Elevate Your Stylist Eye

I remember when the last Harry Potter book came out and I just held that ridiculously thick book in my hands in disbelief. All of the major questions I’d ever had about what would happen in the epic finale (which I debated for hours and hours with my friends for years…I know, so dorky) were […]

Business, Creativity

May 2, 2018

What it’s like when you get to work WITH your Instagram Idol

Before we left to go to the airport, I told Michael I was nervous about not working. I was worried that I wouldn’t be able to not work. That while looking at Botticelli, all I’d be thinking about was how I needed to find better service so I could respond to a client email. That […]

Community, Creativity

October 10, 2017

What NOT Working on My Trip to Italy Taught Me

When my sister was really young, she used to tell us stories about her friends at school that would drag on and on. She was adorable, but I remember watching her talk and think, “okay, what am I supposed to be listening for right now?” I know, it’s so rude of me to think that. […]


September 5, 2017

How asking questions in your images will keep people looking longer

When my sister was doing volunteer work in Argentina for a year and a half, she got lice. Twice. And she has the bushiest, hermione-est hair you can imagine. Beautiful, curly, thick. She cried when she had to comb through that head and get all of the eggs out. And then she cried again the […]


August 31, 2017

Why your work matters, even in the midst of drudgery, monotony, or rejection.


I'm Emma

I’m Emma Natter, a path-to-success paver and art-trained business coach who first shattered her own career expectations by selling out of handmade styling goods from her little NYC apartment. Now as a strategist to thousands of creatives, I teach you to harness your passion so you can do the same.


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