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September 3, 2018
I was walking through the MoMA (one of my faves in New York) a few weeks ago when I turned the corner and saw one of Picasso’s paintings. It’s the one of 4 nudes.
“Now that is a voice,” I said to myself.
You know, I mean a voice like a brand voice, where your style, your eye, your perspective is unique and powerful. A voice that makes you sought-after. That makes people pay the big bucks to make sure they secure YOU because no one else can do what you can do. (Doesn’t that sound amazing?)
Go google this painting if you’re not sure which one I’m talking about and you’ll see. You’ll see the way each brush stroke is intentional. The way he paints each face, each body part is purposeful and powerful. Now I’m not going to pretend that I know everything about art history because I only know what I learned in my humanities classes. But here’s what I do know: Picasso was a master at painting with the kind of perspective that was perfected in the Renaissance. You know, where everything was perfectly measured and there’s a single focal point on the horizon from which everything is angled from. He could do it no problem at the beginning of his career. But he got bored. And it wasn’t distinctive. He wanted to play with perspective. He was inspired by “primitive” art like tribal masks and cave paintings and he brought that into his work. He did a ton of other innovative stuff too. But overall, He took huge risks. He made history. And it’s all because of his voice, his perspective, his style.
So if you’ve ever wondered why you just can’t figure out how to stand out? I can point to this right now and say that this is it. If you’re hoping to look mostly like the people you love but slightly different or “your own spin on it?” You’re never going to stand out. If you’re thinking that there’s this “norm” that you should tune yourself to? Stop thinking that. The more you fit in, the harder it is for people to find you. And when you’re a business, you want to make it so dang easy for people to find you.
I know it can feel scary sometimes to really be you. But being an artist requires you to do very vulnerable things. And I truly know that this is something you can do. In fact, I think it’s something you were born to do.
So I want you to draw from real experiences so you can speak honestly and powerfully at each turn in your creativity and business.
Want to explore this more? You might be a perfect fit for my signature program, The Aesthetic Way. Definitely check it out and get on the waiting list if it speaks to you.