A Year of Magical Education

major achievements

March 2020-August 2021

Current IG live sale revenue record holder at $2121

Kaileen has always had a strong connection to her intuition, although she didn't always plan on being a coach. In fact, there was a while where she decidedly didn't want to be a coach. What she did know after having blogged on the side while working in the corporate world, and after having decided that she actually didn't want to be a stay-at-home mom., was that she wanted to work for herself.

So she began. She started with designing websites for other businesses, but she kept her eyes and her heart open for what felt right to her. And she realized that she wanted an aesthetic business, the way Emma talks about it in the EN School of Creative Entrepreneurship. She loved the idea of niching by aesthetic instead of getting super specific the way some marketing gurus talk about. She also started an intuition coaching training course with Jess Lively. And she felt like it was a year of magical education.

She refreshed her brand and her website using her Heart Story and her other Sacred Stories.

After finishing her certification for intuition coaching, she launched her new coaching service, following the IG Live Sale process in Intro to Creative Entrepreneurship & Business. She ended up crushing students' previous records and grossing $2121. She finished her last design client project, and started to look forward to her new year and her new, beautiful business. What would she do next? What programs would she host? Plus, she became pregnant with her third child, so she wanted to make preparations for the baby's arrival. 

Launched 2 group coaching programs

Hit highest grossing month ever at $4k

"I had two babies under two. When my daughter was six months old, I had a surprise shift within where I had reached my ultimate goal of being a stay-at-home mom, had a successful career, did well in college...and I wanted to work. I wanted to work for myself. That was a huge shock for me. Somehow it felt exactly how it was meant to be, yet at the same time like this wasn't the plan. Both of those feelings occurred. And then I hit a point of alignment and alchemy."

Let go of web design and social media clients to go all in with intuition coaching

Grossed $21k revenue in 9 months

Kaileen worked through four of her Sacred Stories, finding the magic within each of them. Her Frame Story empowered her to bring clear typography, simple, minimalist design, and straight-forward copy to her brand. She felt so much alignment with this and excitement since many of her other competitors have more whimsical brands, and this allows her to stand out.

But she was a little unsure of what to do next. She tried launching a higher price-point for her coaching, but no clients took her up on the offer. Meanwhile, she was creating free courses on manifesting, easing into the new year, meetings around the moon cycles, and so much more. 

But then she sold out her Magical May program quickly, and Summer in Flow sold as well. She had her highest grossing revenue month. Then looking back, she realized that even though she hadn't made sales on that higher priced coaching package immediately, she had booked 3 clients since--one who found her simply by Googling coaches. Since officially launching her coaching business, Kaileen has grossed over $21k in just 9 months.

This is the first baby Kaileen will have had where a business is waiting for her on the other side. She's not sure what she'll feel in the mood to do, but she has ideas. She's following her intuition and she knows that where she's headed is the right direction.