kaileen elise

“Emma’s group coaching program has been amazing source of support and inspiration for my business. For those wanting to create the income you desire, become the person you want to be, and do the work you feel called to do, check out the EN School of Creative Entrepreneurship.”

case study

read her fascinating journey

After her second baby was born, Kaileen realized she didn't actually want to be a stay-at-home-mom like she'd always imagined. Shortly after, she shattered our IG Live Sale revenue record and went on to 10x her coaching revenue in less than a year. But it didn't happen overnight...

A Year of Magical Education

major achievements

March 2020-August 2021

Current IG live sale revenue record holder at $2121

Kaileen has always had a strong connection to her intuition, although she didn't always plan on being a coach. In fact, there was a while where she decidedly didn't want to be a coach. What she did know after having blogged on the side while working in the corporate world, and after having decided that she actually didn't want to be a stay-at-home mom., was that she wanted to work for herself.

So she began. She started with designing websites for other businesses, but she kept her eyes and her heart open for what felt right to her. And she realized that she wanted an aesthetic business, the way Emma talks about it in the EN School of Creative Entrepreneurship. She loved the idea of niching by aesthetic instead of getting super specific the way some marketing gurus talk about. She also started an intuition coaching training course with Jess Lively. And she felt like it was a year of magical education.

She refreshed her brand and her website using her Heart Story and her other Sacred Stories.

After finishing her certification for intuition coaching, she launched her new coaching service, following the IG Live Sale process in Intro to Creative Entrepreneurship & Business. She ended up crushing students' previous records and grossing $2121. She finished her last design client project, and started to look forward to her new year and her new, beautiful business. What would she do next? What programs would she host? Plus, she became pregnant with her third child, so she wanted to make preparations for the baby's arrival. 

Launched 2 group coaching programs

Hit highest grossing month ever at $4k

"I had two babies under two. When my daughter was six months old, I had a surprise shift within where I had reached my ultimate goal of being a stay-at-home mom, had a successful career, did well in college...and I wanted to work. I wanted to work for myself. That was a huge shock for me. Somehow it felt exactly how it was meant to be, yet at the same time like this wasn't the plan. Both of those feelings occurred. And then I hit a point of alignment and alchemy."

Let go of web design and social media clients to go all in with intuition coaching

Grossed $21k revenue in 9 months

transformation: Kaileen's Instagram feed

AFTER INTRO TO CREATIVE ENTREPRENEURSHIP & BUSINESS: Kaileen got clear on HOW she could share what she was putting out there in a cohesive way with all of her Sacred Stories. It's very clear what she's all about and how you can take part in her magic!

BEFORE INTRO TO CREATIVE ENTREPRENEURSHIP & BUSINESS: Kaileen's wisdom has always been something she's shared both off and online, but it's hard to tell what she's all about just by looking at the imagery on her Instagram feed.

transformation: Kaileen's branding

AFTER INTRO TO CREATIVE ENTREPRENEURSHIP & BUSINESS: Kaileen's branding feels distinctive, powerful, and different from other coaches. 

BEFORE INTRO TO CREATIVE ENTREPRENEURSHIP & BUSINESS: Kaileen's branding feels clean and beautiful.

Kaileen worked through four of her Sacred Stories, finding the magic within each of them. Her Frame Story empowered her to bring clear typography, simple, minimalist design, and straight-forward copy to her brand. She felt so much alignment with this and excitement since many of her other competitors have more whimsical brands, and this allows her to stand out.

But she was a little unsure of what to do next. She tried launching a higher price-point for her coaching, but no clients took her up on the offer. Meanwhile, she was creating free courses on manifesting, easing into the new year, meetings around the moon cycles, and so much more. 

But then she sold out her Magical May program quickly, and Summer in Flow sold as well. She had her highest grossing revenue month. Then looking back, she realized that even though she hadn't made sales on that higher priced coaching package immediately, she had booked 3 clients since--one who found her simply by Googling coaches. Since officially launching her coaching business, Kaileen has grossed over $21k in just 9 months.

This is the first baby Kaileen will have had where a business is waiting for her on the other side. She's not sure what she'll feel in the mood to do, but she has ideas. She's following her intuition and she knows that where she's headed is the right direction.

"In less than one full year of business, I have generated $21k in revenue through 75 one-on-one client sessions, group coaching, and virtual retreats. I have also gained clarity on my core offerings and the direction I want to work towards when I return from maternity leave."

intro to creative entrepreneurship & business

learn more

Get your heart-aligned business off the ground in 90 days

want to experience this growth for yourself? Learn more about this course:

intermediate creative entrepreneurship & business

learn more

Build a sustainable business model tailored to satisfy your creative calling.

want to experience this growth for yourself? Learn more about this course:

Come on, now. Do we really need to answer this question? She is her and you are you and there is no possible way to repeat exact successes without doing severe damage to you and your creative calling. You are not meant to do what she's done. Not because of any silly idea about who is more talented or inherently more valuable, but because you are unique, and so is your destiny. So we won't be cookie-cutter-ing you. If you feel a desire to accomplish similar things, that's great. Most of all, take that as a sign that you desire to do something as big and grand as this wonderful person, not that you want to do exactly what she's done.

The current marketing ways teach us that if we buy the exact things we will get exact results. This leads to pain. Instead, pay attention to how you feel. How you feel inspired as you realize that success is possible. And this is what it's looked like for her. But yours? Oh, my dear. It's going to be so much more beautiful than what you're even imagining now. Promise.

Founder of the EN School of Creative Entrepreneurship

I've been working with creative entrepreneurs for four years, helping thousands of people get clarity on their purpose by finding their Heart Story, and helping hundreds of creatives launch their businesses with my unique, creative processes. It's still unbelievable to me sometimes that using these methods has helped people to do things like make hundreds of thousands of dollars, buy their home, become the breadwinners for their families, tell their story in their own voice, sell out painting collections, and so much more.

I started my business in a small New York City apartment after my husband and I were both unemployed. I took some Home Depot supplies and opened a photography styling shop online. That morphed into consulting and coaching, and I've been obsessed with the intersection of creativity and entrepreneurship ever since.

I created The EN School of Creative Entrepreneurship because I believe that you have something deep within you that you are meant to create. And yet, most of the help out there is either creativity focused and shirks business, or business focused and doesn't understand the creative heart. And you're left to do most of the translating between the two worlds alone.

Without the marriage of these two things, and without people around me to support me, my business progress failed over and over again. But once I figured out how to align creativity and business, and fostered relationships with kindred spirits, everything changed.

I am living a creative life, I am the breadwinner for my family, and I am so excited for what I am building. I feel deeply that I am creating what I'm meant to create, which is the short answer for why I created this school. She wanted to be created, and she chose me. 

In The EN School of Creative Entrepreneurship, I am not playing the mentor-who-knows-everything. Instead, I see myself as the gardener who nurtures the soil, turns on the sprinklers, checks on the plants, talks to them, closes the gates, prunes the fruit trees, researches and intuits obsessively about how to bring more abundance and joy into the garden, and shares her experience when it's relevant. I show up here for you because I believe in what you are creating. 

I can't wait to support you in your dreams.

Who's Emma Natter?

Full-Time Student Enrollment Deadline: Sep 3

Now Enrolling for Fall Term

get started