olea & fig
"Our first minor launch generated $2380 just from Instagram, and second minor launch sold out our brand shoot promo at the time at $6540 — all just using your Instagram launch strategy, not including another marketing channel from the same campaign."
case study
read her fascinating journey
we really wanted to make a bigger impact
major achievements
mar 2018-Sep 2018
We decided to pivot and integrate our expertise in business strategy from our corporate days and beautiful visual designs - which is why we made the big decision to pivot and shifted completely to serve small businesses and entrepreneurs.
It felt very scary, more so than when we started our event design & styling business - because we were letting go of something good that we already built, something that was making money! I needed this decision to pivot to be the right decision. Pursuing our passion and creating a life that feeds into our personal mission was the one and only reason why Terrie and I both left corporate.
Yet both of us felt if we continued with our event design and styling business, we’d feel stuck and not be able to reach our potential. We personally wanted / needed to grow quickly, especially after letting go of a business we've built.
We grew our previous business via word of mouth and a pretty Instagram feed, and we were lucky to have reached the growth we wanted. But, now that we were starting from scratch yet again, we needed a more proactive strategy to grow quicker. And when it comes to Instagram, I wanted a more holistic launch strategy, beyond just pretty feeds. I wanted a system to convert the community we have on Instagram, from followers of pretty photos to business growth. The Instagram Launch strategy really spoke to me.
We've been sticking to the Instagram Launch Strategy for all of our launches, minor and major ones throughout the year. Our first minor launch generated $2380 just from Instagram, and second minor launch sold out our brand shoot promo at the time at $6540 — all just using your Instagram launch strategy, not including another marketing channel from the same campaign. Right now, we’ve integrated Instagram marketing as part of our more holistic marketing strategy and use it along with FB Ads, Instagram Ads, affiliates & partners, and it’s been fueling our ongoing marketing year round!
One of my favorite things about TAW is the close community we got. Everyone has their talent and specialty, and they are all so supportive. So we now got an amazing network of professionals in different fields! We've done collaboration on giveaways, referred clients to other TAW members, and built meaningful network and friendship.
"We had just made the big decision to pivot our business. At that point, we had already built an event design and editorial styling business, and sales were growing. While producing beautiful designs and shoots were great, we really wanted to make a bigger impact.
Minor launch generated $2380 just from Instagram
Second minor launch sold out our brand shoot promo at $6540
Integrated Instagram marketing as part of their holistic strategy to fuel their ongoing marketing year round
intro to creative entrepreneurship & business
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Come on, now. Do we really need to answer this question? She is her and you are you and there is no possible way to repeat exact successes without doing severe damage to you and your creative calling. You are not meant to do what she's done. Not because of any silly idea about who is more talented or inherently more valuable, but because you are unique, and so is your destiny. So we won't be cookie-cutter-ing you. If you feel a desire to accomplish similar things, that's great. Most of all, take that as a sign that you desire to do something as big and grand as this wonderful person, not that you want to do exactly what she's done.
The current marketing ways teach us that if we buy the exact things we will get exact results. This leads to pain. Instead, pay attention to how you feel. How you feel inspired as you realize that success is possible. And this is what it's looked like for her. But yours? Oh, my dear. It's going to be so much more beautiful than what you're even imagining now. Promise.
Founder of the EN School of Creative Entrepreneurship
I've been working with creative entrepreneurs for four years, helping thousands of people get clarity on their purpose by finding their Heart Story, and helping hundreds of creatives launch their businesses with my unique, creative processes. It's still unbelievable to me sometimes that using these methods has helped people to do things like make hundreds of thousands of dollars, buy their home, become the breadwinners for their families, tell their story in their own voice, sell out painting collections, and so much more.
I started my business in a small New York City apartment after my husband and I were both unemployed. I took some Home Depot supplies and opened a photography styling shop online. That morphed into consulting and coaching, and I've been obsessed with the intersection of creativity and entrepreneurship ever since.
I created The EN School of Creative Entrepreneurship because I believe that you have something deep within you that you are meant to create. And yet, most of the help out there is either creativity focused and shirks business, or business focused and doesn't understand the creative heart. And you're left to do most of the translating between the two worlds alone.
Without the marriage of these two things, and without people around me to support me, my business progress failed over and over again. But once I figured out how to align creativity and business, and fostered relationships with kindred spirits, everything changed.
I am living a creative life, I am the breadwinner for my family, and I am so excited for what I am building. I feel deeply that I am creating what I'm meant to create, which is the short answer for why I created this school. She wanted to be created, and she chose me.
In The EN School of Creative Entrepreneurship, I am not playing the mentor-who-knows-everything. Instead, I see myself as the gardener who nurtures the soil, turns on the sprinklers, checks on the plants, talks to them, closes the gates, prunes the fruit trees, researches and intuits obsessively about how to bring more abundance and joy into the garden, and shares her experience when it's relevant. I show up here for you because I believe in what you are creating.
I can't wait to support you in your dreams.
