It wasn't very successful and I was worried that I didn't have the skills to run a business
Mar 2018-Dec 2018
Before The Aesthetic Way, I quit my job and tried to start a wedding stationery and calligraphy business. It wasn't very successful and I was worried that I didn't have the skills to run a business so took a full-time job and moved across Texas. About a month into my new 9-5 job I started feeling very frustrated and unfulfilled. I really wanted to pursue a creative business but I struggled with how exactly I would make that work. I remember I was sitting at my desk scrolling through my personal emails when I came across The Aesthetic Way and it really piqued my interest.
I invested in The Aesthetic Way because I knew it was the right program for me. I was on the fence and when I texted Emma, she gave me such good feedback without being salesy. It was at that instance that I knew this community was something that I wanted to be apart of.
I can't say enough about the community she has cultivated through this program.
I have met the most amazing people that understand business in a way that others can't because we share the same knowledge and experience. Also, I've met and worked with so many of these people in real life and they are amazing!!!! I've done an Instagram Live Sale to selling thank you cards and holiday cards back in November and I sold out of all my cards! I made around $350 dollars. I created my first email list through an opt-in freebie and just did an amazing collaboration with others in the program! I've had two successful branding shoots (I pivoted my business and am no longer doing wedding stationery). I also JUST launched my branding services following some of the launch protocol. And I'll admit Instagram lives get a little more comfortable as I continue to do them!
100% The TAW community has given me the support, courage and clarity that I didn't have for a very long time. I feel very confident that I can offer value to my audience and I'm doing work that I REALLY love!
"Before The Aesthetic Way, I quit my job and tried to start a wedding stationery and calligraphy business. It wasn't very successful and I was worried that I didn't have the skills to run a business so took a full-time job and moved across Texas."
Come on, now. Do we really need to answer this question? She is her and you are you and there is no possible way to repeat exact successes without doing severe damage to you and your creative calling. You are not meant to do what she's done. Not because of any silly idea about who is more talented or inherently more valuable, but because you are unique, and so is your destiny. So we won't be cookie-cutter-ing you. If you feel a desire to accomplish similar things, that's great. Most of all, take that as a sign that you desire to do something as big and grand as this wonderful person, not that you want to do exactly what she's done.
The current marketing ways teach us that if we buy the exact things we will get exact results. This leads to pain. Instead, pay attention to how you feel. How you feel inspired as you realize that success is possible. And this is what it's looked like for her. But yours? Oh, my dear. It's going to be so much more beautiful than what you're even imagining now. Promise.
Founder of the EN School of Creative Entrepreneurship
I've been working with creative entrepreneurs for four years, helping thousands of people get clarity on their purpose by finding their Heart Story, and helping hundreds of creatives launch their businesses with my unique, creative processes. It's still unbelievable to me sometimes that using these methods has helped people to do things like make hundreds of thousands of dollars, buy their home, become the breadwinners for their families, tell their story in their own voice, sell out painting collections, and so much more.
I started my business in a small New York City apartment after my husband and I were both unemployed. I took some Home Depot supplies and opened a photography styling shop online. That morphed into consulting and coaching, and I've been obsessed with the intersection of creativity and entrepreneurship ever since.
I created The EN School of Creative Entrepreneurship because I believe that you have something deep within you that you are meant to create. And yet, most of the help out there is either creativity focused and shirks business, or business focused and doesn't understand the creative heart. And you're left to do most of the translating between the two worlds alone.
Without the marriage of these two things, and without people around me to support me, my business progress failed over and over again. But once I figured out how to align creativity and business, and fostered relationships with kindred spirits, everything changed.
I am living a creative life, I am the breadwinner for my family, and I am so excited for what I am building. I feel deeply that I am creating what I'm meant to create, which is the short answer for why I created this school. She wanted to be created, and she chose me.
In The EN School of Creative Entrepreneurship, I am not playing the mentor-who-knows-everything. Instead, I see myself as the gardener who nurtures the soil, turns on the sprinklers, checks on the plants, talks to them, closes the gates, prunes the fruit trees, researches and intuits obsessively about how to bring more abundance and joy into the garden, and shares her experience when it's relevant. I show up here for you because I believe in what you are creating.