The proven 90-day method to transform your creativity into profits...and in turn change your life
SIGN ME UP, EMMA.
Here's what you need to know:
Since I don’t hold back when I see potential...
I’m not going to hold back as I talk about yours.
- Carefully replicating the moves of your favorite businesses on Instagram (but not seeing any reflection of that in your sales)
- Spending time working to nail your flat lay images (but feeling confused about how people go from seeing the flat lay to buying the product or service…?)
- Learning how to get more followers (but the followers are not turning into customers)
- Getting a website up that you’d actually feel good about sending people to (but no matter how much time you spend on it, there’s still something off...and the website isn’t making you the sales you want)
- Earnestly completing assignments from the courses you’ve bought (but no matter how many times you do the homework, the amazing promises you bought the course for aren’t happening)
- Waking up and opening your email app...only to see zero inquiries or sales notifications
I KNOW you’re doing a lot of things to try creating success with your business. Maybe you’re:
In case you’re wondering, the only reason I know all of this^ is because I did EVERYTHING on that list.
I get it...because I've been there (read my case study).
And you know what? It’s THE WORST. Especially because:
-It makes you feel like a failure when you feel deep down like you could be successful at this.
-It’s embarrassing when your friends and family keep asking you how things are going for your business, and you’re simultaneously trying to keep up the idea that things are going well, while also trying to steer the conversation another way.
-You feel trapped. Like you can FEEL that you were meant for more, and yet you can barely get anyone to pay your prices that you KNOW are too low to begin with.
And don’t even get me started when it comes to looking into the faces of the people you love most in the world and feeling that crazy amount of guilt…
-Like the times at the park I’ll never get back where I was trying to get new followers on Instagram, convinced it would bring me more sales, instead of playing with my son…(it didn’t)
-Like the money I grabbed from my husband’s tip jar to spend on props for photo shoots and collaborations I was sure would get me referrals. (They didn’t)
-Like the endless nights I put my son to bed, kissed him good night, and knew that if things didn’t change financially for us soon, I’d have to say no to most of the things I wanted him to experience in life.
Fall 2015
I decided to start a business
The first time my son, Arthur, smiled at me, I immediately decided I did not, in fact, want to go to law school.
Instead, I wanted to start a business from one of my hobbies. That way, I would always have control over how much time I got to spend with Arthur (and any time away from him working would be exciting and fulfilling for me) and I’d be able to fill in the financial gaps I wanted to for our family.
At the time, my husband was an elementary school teacher (we can all agree these saintly humans are grossly underpaid, yes?),
and I knew this was my chance to build the kind of life I wanted for our family.
So I started a business, converting my floral design hobby into a full-blown mission. I worked on my Instagram while our son, Arthur, napped and toiled away on my website after Michael came home at night from his second job waiting tables.
Fall 2015-Fall 2016
I didn't make a dollar
In fact, I was embarrassed about the money I was investing in education and supplies and flowers with the money my husband worked hard to earn for our family.
It was BAD. Proof: look at the pictures from a photoshoot I spent ALL day on, and where I spent $100 (which was the equivalent of a full day of Michael’s hard-earned paycheck wrangling second graders) on supplies...
If you can't yet see why this didn't help me make money? You'll understand when you see what's next...
EEXPENSIVE HOBBY
Arthur and me
My first photoshoot
EEXPENSIVE HOBBY
Fall 2016
We decided to invest in me
Michael knew he needed to step away from teaching after finally quitting the job that was making him miserable. We were alone in New York City, and I had the darkest feeling that we weren’t going to make it. And, amidst a frantic job search for him, I did something crazy.
I got bold, and said “what if we invested in me?”
and I hired my first business coach.
EEXPENSIVE HOBBY
Our first work trip to England
I know that’s not the worst thing in the world, but things weren’t great.
And that’s when the ground seemed to get even shakier as we approached a real crossroads of sorts…
Winter 2017
I opened an online shop
I gained clarity on what I could offer. I got my start with $60 worth of supplies from Home Depot scattered around the floor of my living room. And I had a great idea. I opened a styling shop selling homemade photography backdrops and antique pieces I curated from antique fairs.
It was the most fun project I'd ever worked on (traveling to England to pick out antiques? Painting and plastering a surface to make it imperfectly beautiful?)...I was pinching myself that I was getting PAID to do this.
iphone shots of the goods from my first sourcing trip to England
EEXPENSIVE HOBBY
pregnant, about to go to law school
Fresh New Yorkers...
aesthetics and business strategy are inseparable.
Just look at the difference between the quality of the flowers and the quality of the photography of the floral work from my first shoot (remember these?):
versus the quality of my products and the quality of the photography in these images for my shop:
In fact, they not only strengthen each other, it’s VITAL to strategically align the two in order to succeed. And that’s how The Aesthetic Way was born.
It’s clear which Products you’d rather purchase, right? Spoiler: my customers loved this second group of images too.
In fact, they loved it so much…
I finally figured out the crux of the whole thing that no business course had seemed to communicate...
My hand-made surface for photography
Beautiful English antique scissors
February 2017
...my shop sold out in a day
I made $4k the first month my shop launched. A life changing amount of money.
Things started going so well in my business that I realized I’d figured a few things out — like how to have a cohesive brand, create luxurious, artistic products people would actually hand over money for, and build a working strategy for a business.
Then I realized that if other people just knew this stuff, they’d be able to be successful too.
March 2017
I got my first 2 coaching clients
During our work together, both of them went from being almost completely unknown to totally killing it in their niche. Both clients experienced serious growth in popularity and in revenue in just a few months.
After I helped them find the direction their hearts wanted to go and gave them the tools to get there, they did the hard work and had the most incredible transformations.
SERIOUS
MOMENTUM
Carli launched an aesthetic that began her multi-six figure career
SERIOUS MOMENTUM
Fall 2017
I launched a high-end coaching and styling service
Leading with these stories, I launched a high-end coaching and styling service and made over $11k in one month. These clients experienced huge transformations as well. That’s when I felt confident that I’d be able to support our family with this business.
The next month, Michael quit his part-time job.
PROFITABLE BUSINESS
2017-March 2018
I made $83k in 2017, then matched that 3 months later
My first REAL year in business, I made $83k in revenue (totally obliterating my original goal of $25k. At the time I made that goal, $25k seemed completely impossible.)
Just a few months later, I launched my first online program, The Aesthetic Way, and made $90k in one week. (More than my entire revenue combined from the year before).
I finished 2018 with $250k in revenue--something I NEVER would've dreamed of just two years before.
I would be lying if I said I wasn’t in shock. I couldn’t believe this was my real life.
And what was even better was that people’s lives were changing from being in this program.
Sharon 10x her revenue in 3 months.
Me, just weeks after making $90k in one week
PROFITABLE BUSINESS
2018-Present
The life I dreamed of for my family is now happening.
That life I’d been dreaming of for my family? It was really possible — and not only for us, but for my students, too.
Because of the success we had in my business, in my second year, my family spent six weeks away from the business traveling. We felt financially stable enough to have another kid, and we invested in more coaching for me so that I could continue to grow my business.
PROFITABLE BUSINESS
Lake Geneva
Positano
Loren's launch was so successful that the demand was beyond her capacity to fill...
Mishku made $5k in one week...with a service she'd never sold.
In Florence, celebrating $83k
pregnant!
Murren
The most money I'd ever made in a month...period.
My first 5-figure month
(Screenshot of the most money I'd ever made in one month...period.)
(Screenshot of my first 5-figure month!)
(in Florence, celebrating $83k)
If you’re ready to:
• Open your email to find inquiries from the perfect clients and sales from the perfect customers
• Lay out a plan to accomplish your (frankly, massive) goals for this next quarter
• Stop feeling like you need to copy other people, and instead find your own unique voice, and authentically differentiate yourself
• Consistently bring in $1k-$5k per month (doing what you truly love)
• Align your aesthetics with a sound business strategy
• Add to your network and work with some of your biggest Instagram idols
So that you can finally:
• Choose your business path with confidence
• Feel like you get to be creative every single day
• Find the freedom that allows you to stop playing by other people’s rules
• Upgrade your family’s life (whether that means you can finally buy local produce, or that instead of taking the usual family vacation, you surprise them with tickets to the place you’ve been dreaming of taking them for YEARS)
• Take the financial burden off your spouse
• Nurture the creativity of the people you love most (a favorite recent purchase of mine was a food processor for Michael! He’s gotten way into cooking, which is the best thing ever for me.)
THERE IS NO REASON YOU CAN’T DO THIS TOO. IF I CAN DO IT? SO CAN YOU.
It’s time to make your dreams happen. You can do this.
Stop. Holding. Back.
Discover
How does The Aesthetic Way work?
The Aesthetic Way is a comprehensive learning program designed exclusively for creative entrepreneurs who want to get momentum, and start consistently bringing in $1k-$5k from your business per month.
The program is centered around my signature four-part method:
the source of your most profitable and fulfilling creativity (covered in Chapter 1)
Create
products and services you love to make and people love to buy (covered in Chapters 2 & 3)
Captivate
with imagery that gets attention and communicates the value of your work (covered in Chapters 4 & 5)
Cultivate
with a launch that gets as many customers and clients to your business as possible (covered in Chapter 6)
• The full Heart Story Method so you have everything you need to guide your business with your heart
• Create a distinctive aesthetic, voice, and approach to set you apart from everyone else
Discovering Your Voice
Chapter 1:
• How your creativity can solve people’s real problems
• My signature process for creating, testing, and refining products or services
• My Instagram Live Sales Strategy to test your offer and generate revenue quickly
• Plus, how to do a pop-up shop
Chapter 2:
Creating Your Perfect Product
• Approach sales with an authentic heart
• How to set up a sales funnel in your business (even if marketing intimidates you)
• Simple website set-up tips to convert visitors
• How to get started with email marketing
• Copywriting 101 training
• The Perfect Instagram Strategy including prompts and layouts
The Perfect Sales Funnel
Chapter 3:
• How to elevate your brand so you can command respect and high prices. Art direction basics, including
• Cultivating a discerning eye
• How to stay committed to creating work to be proud of
• Folding in the dreamy "wow" factor so your images pop
• How to create jaw-dropping images
• Exactly what to think about on your brand shoot day
Becoming Your Own Art Director
Chapter 4:
• My start-to-finish process for creating beautiful brand images (that don’t break the bank)
• How to create a compelling, gorgeous image concept
• How to pull your photoshoot team together and to manage them without bruising relationships (or the budget)
• A behind-the-scenes of my creative process so you can learn how to pull off the photoshoot of your life
Chapter 5:
The Perfect Photoshoot
• Why "launching" isn't a scary word, and how it's the easiest way to let people know you have a service or product for them
• My go-to low-tech launch strategy for getting started: forget what you've heard about webinars and big funnels. I've simplified it into my G+IL method, combining the power of a giveaway and Instagram Live ... no new fancy software needed.
• How to use a promotion to propel you into future sales
• And much more!
Chapter 6:
The Perfect Launch
Bonus Training: 100 Products and Services to Sell in 90 Days or Less
A comprehensive list of one hundred product ideas you can create and start selling in the next 90 days. This includes ideas for makers, writers, photographers, designers, coaches, therapists, floral designers, planners, dancers, actors, bloggers, and SO MANY MORE.
What's specific about this guide is that there are some specific ways that I want you to price and position your products and services when you’re just getting started to maximize your visibility and profitability, and these are specifically designed to do exactly that.
Private Community: TAW Facebook Group
You’ll also get access to a community of over 200 women who are ambitiously and authentically pursuing a profitable aesthetic business. Here is where you’ll meet people who value high quality creativity, meaningful impact, and real profits. There are a lot of other Facebook groups out there, but here is where you’ll find your kindred spirits in creativity and business. Plus, if you’re nervous about putting yourself out there for your launch or anything else that scares you, you’ll find people to cheer you on and support you here. There’s no reason to do this alone!
Plus these tools to lighten your work load:
Your choice of Implementation Calendars depending on your schedule right now:
- 90-day Implementation Calendar
- 6 month Implementation Calendar
- 12 month Implementation Calendar
Launch Calendar
Templates
Swipe Files
Plus, these incredible bonuses...
You’ll have the chance to actually talk with me over a Zoom conference call once a month for a year.
Ask me specific questions about how to apply the program's principles, strategies, and tactics, get feedback on what you’re working on right now, and get answers in a supportive group setting in real time.
12 Live Group Coaching Calls with Emma over 12 months
plus get monthly coaching with emma:
This will be delivered to your inbox within 24 hours when you join The Aesthetic Way coaching program now:
- The Aesthetic Way Curriculum
- 12 Monthly Office Hours Calls
- 100 Product Ideas to Sell in 90 Days
- The Profitable Aesthetic Business
- Blueprint for Non-Visual Businesses
- Facebook Group Community
- Expert Interviews
- Implementation Calendar
- Swipe Files
- Templates
- Launch Calendar
Included in The Aesthetic Way:
Total Value of The Aesthetic Way: $15,000+
your payment today: $97
and then just another 11 payments of $97
I am so in.
7 Day Money-Back Guarantee
Try it out for 7 days.
If you don’t want to use this approach to guide your business with your heart, you can email us and we’ll give you your money back.
We’re sticklers on the 7 days because we only want to work with people who are truly committed to showing up and doing the work to achieve their dreams.
YOU'VE JUST GOT A FEW DAYS LEFT TO DECIDE. as you're making your your choice...
Women's lives are changing. Is your story next?
Hear these students' experiences firsthand:
Her record-breaking $2000 live sale, an uncomfortable conversation with her husband, and her flourishing intuition coaching business
Read Anna’s story...
"A few weeks after launching a new website using Emma's strategies, I had my highest revenue month EVER since I started my business in 2014. And the best part? I know it wasn't a fluke. I didn't get lucky. Now, thanks to Emma, I make my own luck. I hope every single one of you gets to experience that, as-soon-as-freaking-possible."
anna peters, wedding photographer and mentor
Before working with Emma I was banging my head against the wall trying to grow my business. I was convinced I just didn't have... it. I wasn't even sure what IT was, I just knew other people had it and I didn't. I had poured thousands into education before. Each time, I figured this would be the time everything changed! And each time, nothing really changed. Reluctantly, so reluctantly I invested in Emma.
Emma's guidance is unlike anything I've ever seen! It's like... one part style, one part soul, and ten parts kick in the pants. She pushes you to see everything differently and doesn't stop until you've executed on your dreams.
Paradigm shifting is the best way I can describe it. The way I think and act in my business and the way I am able to pour into my amazing customers will never be the same.
A few weeks after launching a new website using Emma's strategies, I had my highest revenue month EVER since I started my business in 2014. And the best part? I know it wasn't a fluke. I didn't get lucky. Now, thanks to Emma, I make my own luck. I hope every single one of you gets to experience that, as-soon-as-freaking-possible.
Read Erin’s story...
"I can feel that there are big things on the horizon as I create offerings that have my dream clients lining up out the door. Without the help of The Aesthetic Way and coaching I guarantee I would still be crafting a patchwork plan that yielded little results, questioning my value, or worse yet, throwing in the towel."
Erin kimball, brand designer and stationer
Before TAW I was excited about the possibilities of owning my own business and making an income to help support our family’s dreams but felt like I was stuck in space. I was spinning my wheels, taking in all the free content I could get my hands on and a bit overwhelmed by all the different approaches to making it as a creative entrepreneur. I was craving a road map and actionable steps to get me where I wanted to go but didn’t even know where to begin. It was like I was just throwing things out there, without the confidence or the strategy to take me seriously.
I knew that I needed to educate myself about what it took to be a creative business owner and entrepreneur and had been looking at a few different courses that were specific to running a calligraphy business and a graphic design business.
I loved that The Aesthetic Way was more of an overall strategy and was rooted in something meaningful as opposed to just building a business for the sake of it. You were the fairy godmother I was looking for and I was ready to say, “YES!”
I’ve seen so much growth over the past 6 months. I did an instagram live at Christmas selling personalized stationery and it was successful. I received rave reviews and it led to two custom personal stationery jobs.
Following that sale, I realized I wanted to primarily work on wedding invitation suites and expand into branding so in 2019 I’ve been zeroing in on marketing. I created a freebie geared toward helping small business owners find their voice and built my own website using the framework from the course.
Read more...
I pulled off my first ever branding shoot, resulting in high-end elegant imagery for my website and marketing material. The feedback I’ve been receiving as a result of using these techniques is better than I could have hoped. I recently established a working relationship with the high end wedding planner in our city and I’m certain the creation and the launch of the website helped make that happen.
I can feel that there are big things on the horizon as I continue to niche down and create offerings that have my dream clients lining up out the door. Without the help of The Aesthetic Way and coaching I guarantee I would still be crafting a patchwork plan that yielded little results, questioning my value, or worse yet, throwing in the towel.
I’m so grateful for your guidance, this encouraging community, and the relationships I’ve established because of TAW!!!!
Read Sandra’s story...
"And I'll be completely honest when I say I was a bit skeptical with the different marketing strategies she suggested but I trusted in Emma's process and gave everything she said a go and it worked. I made over $6K in revenue from my shop launch in just a week."
sandra chau, creative director
I signed up to The Aesthetic Way because I knew I really needed help with launching my online styling shop selling my handmade surfaces and thoughtfully curated ceramics. I was feeling so overwhelmed by the whole "launch" process and didn't have a clue how I could move forward with launching my products in a way that made sense as well as make the most impact to my ideal audience.
As a long time admirer of Emma's work, I saw how she kicked ass in launching her own products and knew that she would be able to show me the way to launch my shop and bring in the revenue that would allow me to provide my family with the life I want them to live.
And I'll be completely honest when I say I was a bit skeptical with the different marketing strategies she suggested but I trusted in Emma's process and gave everything she said a go and it worked. I made over $6K in revenue from my shop launch in just a week and I continue to bring in regular income from the shop (sometimes even without doing much!) now.
The Aesthetic Way armed me with all the strategies I needed to market and connect with my audience. It encouraged me to step outside my comfort zone and try out different strategies to connect with that audience. And the community that Emma built through The Aesthetic Way provided me with all the support I never would have imagined existed.
Read more...
The private Facebook group has been invaluable and without all the other students' amazing support who constantly share and cheer each other on, I would have never been brave enough to attempt things like Instagram Live!
I now feel so much more confident about how to move forward in my business strategically and feel like I can tackle anything and launch more products in the future! I would definitely recommend The Aesthetic Way to anyone who wants to create a brand that's beautiful AND profitable, anyone who wants to take their already beautiful brand and business to a whole new level or anyone who just feels overwhelmed with the whole process of running a creative business. I cannot recommend it enough.
Emma's course has completely changed how I look at my business and I have already made back in revenue what I spent on the course and more.
Read Andree-Anne’s story...
“People don’t even question my prices anymore because they understand the value and really want what I have to offer.”
andree-anne dionne, brand strategist and designer
Before TAW I was running my business like a dog runs after his own tail. I didn't know HOW to reach my goals for my business. I wanted my future potential clients to have a real personal experience and I wanted them to see the value behind the piece of work/art that they would potentially buy. But HOW?
When I first saw Emma’s IG it spoke to my soul! Not only the pictures were beautiful but the captions moved me and felt true & honest. I was so captivated by what she was saying in a LIVE I attended because she was proposing real changes with tangible methods and how to make a living out of this process.
I needed Emma to help me narrow down my vision and follow it with confidence. I needed real step and real concrete action. At first, it was a big financial commitment for our budget, so my husband and I were hesitant, but it turned out to be the best investment I've ever made for my business.
After only few months of following the course, changes in my business were already BOOMING !!! I have now tripled the demands of inquiries I get each month and almost each of them leads to a purchase/sale. I have tripled my business sales and my calendar is completely booked for the next 2 months, it’s INSANE !!! People don’t even question my prices anymore because they understand the value and really want what I have to offer. Also my social media engagement, especially IG, has tripled, my audience doubled, and 80% of my demands come from IG. At my business’ beginnings, my clients were mainly based around Montreal and now I have clients from all over Canada and a few USA states. Sometimes I have to pinch myself to really realize that all this is true and that I’ve accomplish so much since the beginning of the course.
I could never thank you enough Emma. Thank you for the course and the beautiful generous TAW community.
"I went from not even an idea or a seed of a business to launching 4 incredible products and having a dozen clients that I love in under 6 months."
Read AdriAnne’s story...
Adrianne Larsen, Writer
"I didn't have a direction in my life LET ALONE a business. I felt, lost, confused and COMPLETELY overwhelmed by that lack of direction and confusion.
After TAW, I took experiences from my own life, that I LOVED and built a business around that!
I've made back three times the money I spent on this course in under 3 months!
I went from not even an idea or a seed of a business to launching 4 incredible products and having a dozen clients that I love in under 6 months."
Read Holly’s story...
"I now have a clear vision for my brand and more confidence in who I am as an artist than ever before.
The cost of the entire program I received back in profit within the first month of implementing a couple of her strategies."
holly stavness, calligrapher and educator
Before I found Emma, I struggled with valuing my work and having confidence in who I was as a creative brand. I didn’t know how to couple my emotional creative brain with a smart, efficient, business minded approach to run my calligraphy business with success and passion.
I had felt that if I wanted my business to survive, thrive and expand, I needed to invest in some coaching. The hard part was that there were a lot of coaches out there that promise a million things I wasn’t sure I really needed. As soon as I found Emma, I knew she spoke my language. Emma is a fellow creative, so she breaks down very complicated business strategies into simple step by step formulas that open up entire new worlds to succeed as a creative business owner.
I hadn’t been an artist for very long and I had so many insecurities about my business but after taking The Aesthetic Way I now have a clear vision for my brand and more confidence in who I am as an artist than ever before. In the 6 months I worked with Emma, I gained over 800 Instagram followers and went from making less than $1000 a month to over $5000 a month consistently. The cost of the entire program I received back in profit within the first month of implementing a couple of her strategies. I still find myself referring back to the material and finding new ways to use what I’ve learned in the Aesthetic Way.
The Aesthetic Way isn’t just a creative business class that lasts a few months, it’s a program that will launch you into a sustainable business model that will keep your business on track and growing in the years to follow.
Read more...
If you are struggling to be heard in a sea of creatives, self-doubting in every decision, exhausted from overworking yourself and frustrated because of the lack of results, this course will change everything. You won’t have to feel like you’re shouting or acting like someone you aren’t. You’ll feel inspired, excited, passionate, and confident to run the creative business you were always meant to have.
Read Sharon’s story...
"In just 3 months together, we 10x my revenue from what it was three months before we started working together."
sharon kopko, papermaker and printer
Oh my goodness, where to start! Emma Natter has been a Game Changer in my creative world and small business.
I have taken many courses, learning bits and pieces from each one, but Emma’s guidance has made the greatest impact in my business and is THE BEST investment I have made to this day.
Emma helped me transform my aesthetic to what really feels like me! She's always urging me to make sure that I create an environment where I'm not working crazy hours so I can have a sustainable daily life. She helped me improve my systems, make connections with people that always felt like Instagram celebrities to me, and we are bringing in way more revenue than when we first started.
In just 3 months together, we 10x my revenue from what it was three months before we started working together.
We recently launched a new product using Emma's strategies, and within 10 minutes of the cart opening, we had already made a few dozen sales.
Our weekly phone conversations were so significant in learning how to tell my story, how to live in the scrolling world of social media and how to JUST BE ME and tell my story.
She would listen so attentively and ask me questions to coax out the tiniest details of my story, she really came to know me well. I am a visual learner and her ability to create a vision for me by sharing many examples was priceless.
Read more...
I saw an immediate growth in my business after implementing her suggestions and am so thankful that Emma became part of my life.
One of my biggest hurdles was my fear of the youthful, perfect lives I see on social media. Emma’s teaching approach was instrumental in helping me overcome this fear. She helped me gain confidence that I have something beautiful to offer the creative community. She is always kind, encouraging and thoughtful when giving suggestions without an ounce of intimidation.
I highly recommend making Emma part of your team! She will certainly always be part of mine and a life-long friend.
Read Carli’s story...
"She helped me understand concepts that the million of workshops that I bought couldn't, and then apply them into my own business. Emma has been the single best thing I have done for my business. I do not consider Emma an expense, but a huge investment."
carli egbert, brand strategist and designer
I was about 4 months into the startup of my business and my designs were all over the place, I had no real direction to my brand other than if it looked pretty and it pleased the client than I was okay with it. I was so sick of being price shopped, I felt like the only reason people wanted to hire me was because I was a newbie and would offer cheap prices. I knew people were doing almost exactly what I was doing but making so much more money, and getting these amazing clients with fabulous ideas. I wanted to reach these dream clients sooo badly but the climb seemed impossible. That's when I hired Emma!
I wanted to believe that whatever Emma had to teach me, I could obviously learn on my own. That I would invest and think ya duh I learned that in my 8432 million workshops that I've already invested. But I was sooooo wrong.
Even after the first session my mind was blown with all these ideas and concepts to help MY business grow.
The concepts in the workshops I learned in the workshops made sense, but Emma was there to help me apply those to MY personal business, to help me figure why some concepts help and others don't.
Emma is not only such a gifted stylist and designer but she is an amazing teacher. She helped me understand concepts that the million of workshops that I bought couldn't, and then apply them into my own business.
Her concepts are so adaptable and versatile. She's so ingeniously creative with her business concepts and ideas!
Read more...
I'm convinced there is nobody's business that she can't help.
Yes yes yes, a million times yes, I would recommend Emma. I do all the time! Working with Emma has been the single best thing I have done for my business. I do not consider Emma an expense, but a huge investment.
Every creative out there trying to figure out where they belong in this industry... needs Emma and asap! Not even a day after my re-branding shoot I received so many inquiries that I had been dreaming about for months. I would have never been able to do it without Emma! I've had a lot of questions about what Emma has done for my business, she has helped me find my vision for my business, then portray that vision to ideal clients, reach my goals.
She's helped turn my expensive hobby into a profitable business.
Read Suzzanne’s story...
"I can't say enough about the community she has cultivated through this program. I have met the most amazing people that understand business in a way that others can't because we share the same knowledge and experience.
I'm doing work that I REALLY love!"
suzzanne gamboa, brand strategist and designer
Before The Aesthetic Way, I quit my job and tried to start a wedding stationery and calligraphy business. It wasn't very successful and I was worried that I didn't have the skills to run a business so took a full-time job and moved across Texas. About a month into my new 9-5 job I started feeling very frustrated and unfulfilled. I really wanted to pursue a creative business but I struggled with how exactly I would make that work. I remember I was sitting at my desk scrolling through my personal emails when I came across The Aesthetic Way and it really piqued my interest.
I invested in The Aesthetic Way because I knew it was the right program for me. I was on the fence and when I texted Emma, she gave me such good feedback without being salesy. It was at that instance that I knew this community was something that I wanted to be apart of.
I can't say enough about the community she has cultivated through this program.
I have met the most amazing people that understand business in a way that others can't because we share the same knowledge and experience. Also, I've met and worked with so many of these people in real life and they are amazing!!!! I've done an Instagram Live Sale to selling thank you cards and holiday cards back in November and I sold out of all my cards! I made around $350 dollars. I created my first email list through an opt-in freebie and just did an amazing collaboration with others in the program! I've had two successful branding shoots (I pivoted my business and am no longer doing wedding stationery). I also JUST launched my branding services following some of the launch protocol. And I'll admit Instagram lives get a little more comfortable as I continue to do them!
100% The TAW community has given me the support, courage and clarity that I didn't have for a very long time. I feel very confident that I can offer value to my audience and I'm doing work that I REALLY love!
Read Yasha’s story...
"At last, I feel like I can actually do this! I sold out of every piece during my Instagram Live Sale, which was a huge confidence builder. I also feel like I now know how to survey my audience to figure out what they want. For the first time I have a plan and I actually know what I need to do!"
yasha butler, ceramic artist
Before TAW I felt very stuck. I knew I was creating interesting work, but I had NO idea how to actually sell my work - how to reach people, how to figure out what people really wanted, how to make people trust me enough to invest in the things that I created.
I invested in TAW because I wanted someone to tell me step by step what I needed to do.
At last, I feel like I can actually do this! I sold out of every piece during my Instagram Live Sale, which was a huge confidence builder. I also feel like I now know how to survey my audience to figure out what they want. I haven't yet launched my online shop but for the first time I have a plan and I actually know what I need to do!
Read Olea & Fig’s story...
"We've been sticking to the Instagram Launch Strategy for all of our launches, minor and major ones throughout the year. Our first minor launch generated $2380 just from Instagram, and second minor launch sold out our brand shoot promo at the time at $6540 — all just using your Instagram launch strategy, not including another marketing channel from the same campaign."
olea & fig, marketing consulting
We had just made the big decision to pivot our business. At that point, we had already built an event design and editorial styling business, and sales were growing. While producing beautiful designs and shoots were great, we really wanted to make a bigger impact. We decided to pivot and integrate our expertise in business strategy from our corporate days and beautiful visual designs - which is why we made the big decision to pivot and shifted completely to serve small businesses and entrepreneurs.
It felt very scary, more so than when we started our event design & styling business - because we were letting go of something good that we already built, something that was making money! I needed this decision to pivot to be the right decision. Pursuing our passion and creating a life that feeds into our personal mission was the one and only reason why Terrie and I both left corporate.
Yet both of us felt if we continued with our event design and styling business, we’d feel stuck and not be able to reach our potential. We personally wanted / needed to grow quickly, especially after letting go of a business we've built.
We grew our previous business via word of mouth and a pretty Instagram feed, and we were lucky to have reached the growth we wanted. But, now that we were starting from scratch yet again, we needed a more proactive strategy to grow quicker. And when it comes to Instagram, I wanted a more holistic launch strategy, beyond just pretty feeds. I wanted a system to convert the community we have on Instagram, from followers of pretty photos to business growth. The Instagram Launch strategy really spoke to me.
Read more...
We've been sticking to the Instagram Launch Strategy for all of our launches, minor and major ones throughout the year. Our first minor launch generated $2380 just from Instagram, and second minor launch sold out our brand shoot promo at the time at $6540 — all just using your Instagram launch strategy, not including another marketing channel from the same campaign. Right now, we’ve integrated Instagram marketing as part of our more holistic marketing strategy and use it along with FB Ads, Instagram Ads, affiliates & partners, and it’s been fueling our ongoing marketing year round!
One of my favorite things about TAW is the close community we got. Everyone has their talent and specialty, and they are all so supportive. So we now got an amazing network of professionals in different fields! We've done collaboration on giveaways, referred clients to other TAW members, and built meaningful network and friendship.
Stefani Lefler
Read Stefani’s story...
"I invested in TAW because I knew Emma had taken her business to the heights I was working towards while being genuine, connection-focused, but also so strategic.
We had THE most successful launch we've ever had, all while building on the principles of TAW.
We would invest again in a heartbeat if we went back and had the choice again."
stefani lefler, web designer
Before joining The Aesthetic Way, I was making money but feeling lost in how to build a true connection with the creative community I was trying to break into and to serve them well so I could make a better income. I felt I had plateaued and couldn't grow more than what I had in the past 12 months. I felt like there was a wall in my way.
I invested in TAW because I knew Emma had taken her business to the heights I was working towards while being genuine, connection-focused, but also so strategic. I needed that combination, too: strategic but creative with heart. I trusted Emma to get me there and I was so happy how right I ended up being.
With TAW, not only have I grown my business, launching a second one with my husband full-time working from home, but I was able to hone in on the needs of both audiences, the why behind what I was doing, and feeling more confident when I share content, reach out to potential collaborators, and serve our clients on a whole other level. We knew where to invest our money to make our businesses better and had THE most successful launch we've ever had, all while building on the principles of TAW. We would invest again in a heartbeat if we went back and had the choice again.
Read Michele’s story...
"Emma has a gift for taking the most complicated and daunting obstacles, and breaking them down into an easy, executable (and FUN) steps. I'm still a 'stay at home mom' but am finding fulfillment as an artist, AND mother. Don't walk, run to this course, you will not regret it."
michele lee, photographer
As a stay at home mom of 4, pursuing my photography in-between and on the side I felt hopelessly lost. I wasn't sure what my voice or aesthetic was or if I even had one.
I was cautious, and so afraid to invest in myself, would this be ANOTHER waste of money for a promising life-changing, game-changing, business-changing course? My browser literally stayed open, mouse hovering over the 'buy' button on Emma's course for 3 days. But the pain of staying stagnant was greater than the pain of the unknown, pressing 'BUY' I took the plunge and I am so grateful I did.
Emma has a gift for taking the most complicated and daunting obstacles, and breaking them down into an easy, executable (and FUN) steps. My first year as a photographer I barely made 10k, this year I'm at 30k within 6 months or starting TAW. I haven't finished ALL the course content, I've been implementing baby steps along the way. I'm still a 'stay at home mom' but am finding fulfillment as an artist, AND mother. The TAW community is supportive, talented and downright AMAZING. Being able to walk alongside like minded creatives, is priceless. I feel privileged to be a part of it. Don't walk, run to this course, you will not regret it.
Read Jaime’s story...
"This program had everything I didn’t know I needed. Since enrolling in TAW, I have completely made back the cost of the course in less than four months, which speaks volumes on how radically this has transformed my business!"
JAIME ARLENE, ARTIST
Before TAW, I was truly starting from the beginning of the beginning. I had just quit my job to be an artist full time, hoping to make a successful business out of what had previously been a hobby. All I had was a very rough website, lots of paintings that were not cohesive, and an Instagram that was nowhere near professional. I needed pure guidance and a plan, and TAW gave me that! TAW helped me hone in on my aesthetic and start branding myself in a way that would attract people to my work. I had never had people truly interested in my work before. I knew my work was good. I believed I had the experience and the talent. I just needed a plan.
As soon as I connected with Emma, I knew that TAW was the exact path I needed to take to start my full-time art business. This program had everything I didn’t know I needed:
a step-by-step plan to guide me through launching and growing my business, a calendar and timeline to help me time each step in the process, real, concrete business strategies, access to a supportive and helpful community--and it had Emma! I felt a connection to her as a person, as well as to her program, and her individualized guidance and advice has helped me transform my hobby into a flourishing business. I truly feel that TAW was an answer to my prayers and helped me know exactly what I needed to do to make my business successful.
Since enrolling in TAW, I have completely made back the cost of the course in less than four months, which speaks volumes on how radically this has transformed my business. And there are still tons of strategies offered in the course that I have yet to apply! One of my first steps after starting TAW was hosting an Instagram live sale of my very first collection of paintings.
Read more...
At the time my businesses account had exactly 112 followers… and a big chuck of them were my mom and her friends. I was terrified that no one would watch the sale, and that I wouldn’t sell a single piece. During the live session, I showed 12 pieces. I sold 8 of them that night, and over the next few days, I sold two more! I was blown away! Without this course I would not know the potential my artwork had or how many people would want to buy it! I held back colors, experimented with techniques, and gave me the confidence to host a live sale. Going from 100 followers to selling almost all of my pieces means taking this leap was what I was meant to do. As I followed the course, I posted an Instagram story of a sketch I was working on, and everyone begged for more! I released it as a print, and it is currently flying out the door! The print led to inquiries about custom orders and, with TAW’s guidance, I have been able to run with it. Today, I have quadrupled my followers on Instagram.
I launched my Etsy shop and have plans to release a Fall art collection soon--and I plan to have TAW guide me through that as well! In total, I have earned over $2,000 since starting my business in January. Before enrolling in TAW, I made $0. It’s only been six months, and I have already achieved so much! I have never felt more creatively energized or more excited about the future. I constantly have 100 things on my to-do list, and I’m excited for each one! I won’t stop here. TAW has given me the momentum to grow myself and my business, and has taken me farther than I ever could have come on my own.
Worth. Every. Penny. And. More.
Read Camila’s story...
"Emma's course not only gave me the tools/knowledge but most importantly, it gave me the confidence to jump in the driver's seat and be the creative director of my own story."
camila dias, graphic designer and stationer
Chapter 5 of The Aesthetic Way couldn't have come at a better time - just in time for my next styled shoot a few days later.
It taught me all the nitty gritty details involving a styled shoot. It lays out everything you must know about creating a vision, putting a team together, reaching out to vendors and getting organized in order to perform a successful styled photo, whether it's an editorial or a branding campaign.
I had participated in way too many frustrating/unsuccessful styled shoots before so I wanted this to be different.
Emma's course not only gave me the tools/knowledge but most importantly, it gave me the confidence to jump in the driver's seat and be the creative director of my own story (at least, for the portion involving my paper goods). This made a huge difference...
A few days before the shoot, I put together different mood boards with my vision (how I wanted my flat lays to be styled, how I wanted the model to interact with the papers, the details, the angles, the croppings etc). I also selected the props that best fit with that vision and made sure to bring a bit extra of everything just in case of.
I "rehearsed" a few shots at home using my phone in order to try out a few vignettes so I wouldn't feel totally lost on the day of the shoot. While on the shoot, I made sure to talk to the stylist & photographer about my vision. I showed them the mood board and made sure I was in charge when my paper was photographed every step of the way. If something wasn't right, I didn't feel intimated to say "no, let's do this way instead". The preparation was key but the confidence was what drove me the entire time.
Read more...
Whether or not the outcome (photos) will turn out good, I feel it was already a win for me to be able to take charge and be in control. Producing a successful photo shoot takes time & practice so I know that from now on it will be just a matter of time.
I'm not worried or unsure anymore because I'm armed with the best knowledge I can possibly have.
If you too have trouble with styled shoots - I hear you! The struggle is real. There aren't many courses out there teaching you the nitty gritty of things and unfortunately, the lack of instruction lead to frustration, wasted hours and "trauma" from a poor experience.
I can't recommend Emma Natter's guidance enough. Her extensive experience as a brand stylist will be your best friend moving forward.
In fact, I not only recommend her styling expertise but her entire online course called The Aesthetic Way.
It will not only give you all the tools to build the foundation of a unique and distinctive brand, guide you through the steps of finding your voice and how to tell your story in a compelling way so you can stand out in a saturated market, but it will also teach you in detail everything that involves a styled shoot, from concept creation, putting together your dream team to organizing all you need to have a successful photo shoot.
Don't waste more time (and money) in unsuccessful efforts!
Jump on The Aesthetic Way. You will not be disappointed!
Read Loren’s story...
"After working with Emma, our launch went so well that the number of orders and requests we had went beyond our capacity to fill them all in the time we had planned."
LOREN SMITH, PAPERMAKER AND PRINTER
When I first started working with Emma, I was in need of a storyteller.
I had spent so much time, money, thought and heart developing my products, and yet when I tried to communicate the beautiful story of what I had made, it seemed so much less compelling and powerful than I knew it to be.
I felt frustrated that I was unable to portray my business for what it was, and I knew that I needed to be able to tell my story well if my business was going to thrive.
Emma's gift and training in the art of the story was apparent from the start.
She worked to gently and patiently tease out first my own personal journey and then used that to define and contextualize the story of my business from all of the jumbled pieces had been looking at for so long.
She helped me to see that some of the areas I had been focusing on were actually not where I felt the most confidence or enjoyment. Taking off the pressure of trying to be something that didn't quite fit allowed me to be able to identify what elements of my business made me feel the most confident.
I realized that those were my "genius" areas where I could offer real value and service to my market.
Read more...
After working with Emma, our launch went so well that the number of orders and requests we had went beyond our capacity to fill them all in the time we had planned.
Emma's immense gift as a story teller helped me to find my business' story, to own it, and then finally to communicate it.
I cannot overstate how her services changed not only my business, but also my perspective on how much my business is an extension of my life and person.
I would not be the same without her! I cannot recommend her highly enough.
Read Kanasa’s story...
"I gained skills to make art in school but never learned to be an artist who can support myself without having to work a part-time job. The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life."
KANASA KINJO, STUDIO ARTIST
I was struggling with what I should do as an artist. Especially with my new life having a new baby and being a stay-at-home mom. In college, I always thought teaching in schools seemed like a way to go since I didn't know how to make money selling my stuff.
And I knew I was not business minded. AT ALL. I get nervous just thinking about putting my stuff out there:
Do people think I'm charging them too much?
But It took forever to make it…
Does small mean cheap?
Are people going to get my art?
If I want to sell does that mean I have to be trendy?
Do I sell things on Etsy?
And many more questions that made me doubt I could live off of my art. I didn't want to deal with the stress. The first phone call I had with Emma made me think about what I really wanted to do. She asked, "what do you really want to do? What makes you happy?" I always wanted to become a gallery artist making installation art, which I know is hard to become and I didn't know if I'm good enough to do that.
Read more...
She encouraged me that it is possible and she can help me with it. When I hung up the phone I felt like this is what I NEEDED!
My eyes were opened! Emma is helping me in my art business so that I can do what I love. I had no idea how to do it but I feel so confident that I can be myself and it’ll work.
My purpose was unclear. I didn't know what/how to make my art work being a mother. I didn't know how to reach out to people.
All the questions and assignments that Emma has given me have made me think about my process and what I hold deep inside that I want to share with people.
Now I can actually envision how I want my art to be and how it will serve people in the community in valuable ways.
I love that Emma doesn’t just try to please me, but challenges me when I’m closed-minded (not that I'm trying to be, but just when I've never thought about things in certain ways) or encourages me when I don't see value in what I do. She is open about things when I ask questions. I feel like I can ask her anything and feel safe.
I would definitely recommend The Aesthetic Way! I want all my artist friends to meet Emma and take her course!
The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life.
Rekha enrolled in TAW in Feb 2020, right before the world came to a standstill. She had never painted a collection, let alone sold the paintings waiting patiently in her Etsy shop.
While the world shut down in fear, Rekha put her head down to create her very first collection. She launched it in July...honing her aesthetic, refining her Instagram feed, and getting people excited about her work in the process.
While it's considered great to sell 30-40% of a collection of paintings, Rekha sold 6 within just a few days. Here's what she had to say:
"I am so happy that I created a collection!! It's been on my mind for so long and to finally do it and make sales has been amazing. Your course has pushed me to do things I wouldn't have done before! It's like they say you have to get out of your comfort zone and get uncomfortable to see results!"
Rekha Mistry, painter
I was struggling with what I should do as an artist. Especially with my new life having a new baby and being a stay-at-home mom. In college, I always thought teaching in schools seemed like a way to go since I didn't know how to make money selling my stuff.
And I knew I was not business minded. AT ALL. I get nervous just thinking about putting my stuff out there:
Do people think I'm charging them too much?
But It took forever to make it…
Does small mean cheap?
Are people going to get my art?
If I want to sell does that mean I have to be trendy?
Do I sell things on Etsy?
And many more questions that made me doubt I could live off of my art. I didn't want to deal with the stress. The first phone call I had with Emma made me think about what I really wanted to do. She asked, "what do you really want to do? What makes you happy?" I always wanted to become a gallery artist making installation art, which I know is hard to become and I didn't know if I'm good enough to do that.
Read more...
She encouraged me that it is possible and she can help me with it. When I hung up the phone I felt like this is what I NEEDED!
My eyes were opened! Emma is helping me in my art business so that I can do what I love. I had no idea how to do it but I feel so confident that I can be myself and it’ll work.
My purpose was unclear. I didn't know what/how to make my art work being a mother. I didn't know how to reach out to people.
All the questions and assignments that Emma has given me have made me think about my process and what I hold deep inside that I want to share with people.
Now I can actually envision how I want my art to be and how it will serve people in the community in valuable ways.
I love that Emma doesn’t just try to please me, but challenges me when I’m closed-minded (not that I'm trying to be, but just when I've never thought about things in certain ways) or encourages me when I don't see value in what I do. She is open about things when I ask questions. I feel like I can ask her anything and feel safe.
I would definitely recommend The Aesthetic Way! I want all my artist friends to meet Emma and take her course!
The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life.
Morgan enrolled in TAW in Feb 2020, right before the world came to a standstill. She wanted to empower women in business to feel confident and beautiful in their uniqueness through her photography.
While the world shut down in fear, Morgan quickly pivoted the offer she wanted to launch to include a lot of flexibility for scheduling.
Morgan launched her new branding sessions with seven spots available, which sold out within a few days. Here's what she had to say:
"Honestly, 7 was just a wild number I picked with no anticipation of ever actually reaching 🙈 I never thought I would be able to sell out!!"
Morgan Potter, photographer
I was struggling with what I should do as an artist. Especially with my new life having a new baby and being a stay-at-home mom. In college, I always thought teaching in schools seemed like a way to go since I didn't know how to make money selling my stuff.
And I knew I was not business minded. AT ALL. I get nervous just thinking about putting my stuff out there:
Do people think I'm charging them too much?
But It took forever to make it…
Does small mean cheap?
Are people going to get my art?
If I want to sell does that mean I have to be trendy?
Do I sell things on Etsy?
And many more questions that made me doubt I could live off of my art. I didn't want to deal with the stress. The first phone call I had with Emma made me think about what I really wanted to do. She asked, "what do you really want to do? What makes you happy?" I always wanted to become a gallery artist making installation art, which I know is hard to become and I didn't know if I'm good enough to do that.
Read more...
She encouraged me that it is possible and she can help me with it. When I hung up the phone I felt like this is what I NEEDED!
My eyes were opened! Emma is helping me in my art business so that I can do what I love. I had no idea how to do it but I feel so confident that I can be myself and it’ll work.
My purpose was unclear. I didn't know what/how to make my art work being a mother. I didn't know how to reach out to people.
All the questions and assignments that Emma has given me have made me think about my process and what I hold deep inside that I want to share with people.
Now I can actually envision how I want my art to be and how it will serve people in the community in valuable ways.
I love that Emma doesn’t just try to please me, but challenges me when I’m closed-minded (not that I'm trying to be, but just when I've never thought about things in certain ways) or encourages me when I don't see value in what I do. She is open about things when I ask questions. I feel like I can ask her anything and feel safe.
I would definitely recommend The Aesthetic Way! I want all my artist friends to meet Emma and take her course!
The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life.
Ginger enrolled in TAW in Feb 2020, right before the world came to a standstill. Here's what happened in her own words:
"Before enrolling in The Aesthetic Way, I was a lost and defeated artist. I lacked consistency in my artistic voice, and had so many doubts and anxieties attached to creating. I was approaching the point of abandoning painting altogether when I watched Emma’s webinar. It was like I was hit with a revelation, a lightning bolt of excitement- I knew I wanted to keep painting, and that I HAD to enroll in The Aesthetic Way. Just in the few days following her webinar I had painted more than I had in the past 6 months combined!
Defining my Heart Story was one of the most profound parts of this program. Beforehand, painting left me frustrated because I was trying to capture a nameless something, and all I knew was that I WASN’T achieving “it”. Discovering that my Heart Story was about “Sanctuary” has brought clarity and purpose to my artwork.
The Aesthetic Way program has been a life-changing experience, professionally and individually. The biggest change has been within myself— when I let go of my anxieties and doubts, all the creative things inside of me were given permission to be free. That confidence alone was worth the price of this program. On top of that, I found and honed my artistic voice, learned so many valuable business skills, and put exciting new plans into action. This transformation would have taken me years to develop on my own, and I’m eternally grateful for Emma putting me on the path to success.
Ginger Egbert, painter
One highlight from my time in the program came when I posted and sold my first two paintings, each within 24 hours of posting! I’ve had so many people message me that my artwork resonates with them, which is particularly gratifying when only 3 months before I was seriously considering abandoning painting.
I was struggling with what I should do as an artist. Especially with my new life having a new baby and being a stay-at-home mom. In college, I always thought teaching in schools seemed like a way to go since I didn't know how to make money selling my stuff.
And I knew I was not business minded. AT ALL. I get nervous just thinking about putting my stuff out there:
Do people think I'm charging them too much?
But It took forever to make it…
Does small mean cheap?
Are people going to get my art?
If I want to sell does that mean I have to be trendy?
Do I sell things on Etsy?
And many more questions that made me doubt I could live off of my art. I didn't want to deal with the stress. The first phone call I had with Emma made me think about what I really wanted to do. She asked, "what do you really want to do? What makes you happy?" I always wanted to become a gallery artist making installation art, which I know is hard to become and I didn't know if I'm good enough to do that.
Read more...
She encouraged me that it is possible and she can help me with it. When I hung up the phone I felt like this is what I NEEDED!
My eyes were opened! Emma is helping me in my art business so that I can do what I love. I had no idea how to do it but I feel so confident that I can be myself and it’ll work.
My purpose was unclear. I didn't know what/how to make my art work being a mother. I didn't know how to reach out to people.
All the questions and assignments that Emma has given me have made me think about my process and what I hold deep inside that I want to share with people.
Now I can actually envision how I want my art to be and how it will serve people in the community in valuable ways.
I love that Emma doesn’t just try to please me, but challenges me when I’m closed-minded (not that I'm trying to be, but just when I've never thought about things in certain ways) or encourages me when I don't see value in what I do. She is open about things when I ask questions. I feel like I can ask her anything and feel safe.
I would definitely recommend The Aesthetic Way! I want all my artist friends to meet Emma and take her course!
The Aesthetic Way has shown me a vision of how it is possible without just focusing on making money. Emma let me value what I think is important in my life.
The Aesthetic Way Q & A
Q: Do I have to be an “artist” to take this course?
A: Absolutely not! However, I do focus my curriculum on aesthetic-driven businesses. I’ve had calligraphers, graphic designers, fine artists, photographers, wedding pros, and jewelry designers go through this course! It is very important that you do want to invest in creating an aesthetically beautiful brand because a lot of the coursework covers powerful imagery in marketing. But even if you have a product that, for example, you’d like to elevate into a beautiful lifestyle brand, this is perfect for you.
Q: I have this crazy idea that I want to connect a few of my passions but I just don’t know how. Would The Aesthetic Way help with this?
A: Absolutely. I truly believe that there’s a connection between every crazy passion you have. There’s a reason you love them all. And when we dig deep, it just makes sense why these different passions of yours need to be part of your brand. But it definitely takes me careful, authentic, and intentional strategizing. My favorite kind. The Aesthetic Way will give you all of the tools you need to find clarity in what feels kinda crazy right now.
Q: But what if I don’t have this awesome inspiration inside me that you keep talking about? What if I’m the only one who doesn’t have it?
A: My friend, I felt exactly like this not too long ago! Seriously! I had a friend who told me what inspired her and all I could think was, “dang, I wish I had something that cool to be inspired by.” But then it came. It came on strong and with total clarity. And I promise, if you’ve ever felt a stirring in your soul to take any kind of action, we’re going to discover that beautiful pearl and put it on the most beautiful display for everyone to be served and inspired by. There’s a powerful brand and message inside of you. And I can’t wait to help you see it so clearly and beautifully.
Q: What if I already have a beautifully honed aesthetic?
A: Great question! If you come already with a distinctive, beautiful aesthetic, you're going to find that TAW gives you the structure, strategy, and tools to really take advantage of all of your already-done work, and start bringing in more profits, find more ways to offer your gifts to the world, and build on a foundation that will allow you to grow and scale!
You've got a leg up! Learn how to take advantage of it!
Q: I love everything here, Emma, and I think it could work so well for me! But I just don’t have the money. What should I do?
A: My dear, I get it, believe me. I do! I struggled with this too at the beginning of my business (hint hint, everyone does unless they’ve got a trust fund). But here’s one thing I didn’t understand when I started that I understand now: I was expecting to create an entire business and career and life by myself and not spend hardly any money learning how to do it. I wanted to skip the business education that people pay tens of thousands of dollars for in college, and I was huffing at every new fee I had to pay. Yet I wanted to build a life on this. One that would would replace an attorney salary. Isn’t that life you want worth investing in? To do great things, you have to learn great things first. I have spent thousands and thousands of dollars on my business education and learning from some of the best mentors out there to be able to create what I have. Your dream deserves a real investment.
Now luckily, this course is super affordable for how much time and money I spent learning this. It’s hugely a “goodness, I wish I had been taught THIS from the beginning” kind of course. I’ve broken it down into the exact steps you need to take and in bite-sized pieces. And goodness, chapter 2 alone gives you the exact strategy that I came up with myself to generate 3k in revenue before I had a website, or any clients. Any time I’ve invested in mentors, the money comes back.
If you’re still not sure, I’ve got a 30 day money back guarantee.
Q: I’ve been in one industry for a while now and I’d love to pivot to something else but I’m terrified I’ll not be able to transition. Would The Aesthetic Way help with this?
A: Most definitely. What’s happening for you right now is that there’s a disconnect between what you know in your heart will fulfill you and how you’re actually spending your time. This course will help you get super clear on how to transition in a way that makes sense for you, and will allow you to pivot in the future should you choose to again. Plus, you’ll have all of the tools to fearlessly launch this new path with success! You’re perfect for this.
Your journey to confidently run the business you were always meant to have starts now...
Buckle up.
Everything’s about to change.
Let's do this. i'm in.