It’s a noisy world out there — especially if you find yourself looking for inspiration and guidance.
ANNECY 29 JUL 2018
Everyone seems to have an opinion on how to do it better, hustle harder, make it happen and so on.
But what if the answer was just to do what you do best? What if you could offer your best to the world, pair it with easy-to-execute strategy and then watch it flourish?
POMPEII 16 OCT 2019
Maybe it’s my deep love affair with art museums — but I sometimes think it must’ve been nice for Van Gogh not to wonder how many likes on Instagram “Starry Night” would get.
I worry that in today’s creative niche that we’re all so busy clamoring among the masses that we’re going to become these weird, confused, misdirected and overcompensating versions of what we could’ve been if we’d just stayed true to who we are — and what’s more, the world will miss out on what we were meant to create.
I wonder what it would be like if we were more focused on serving our audience and connecting with the people around us — instead of competing with the person beside us.
Even in applying strategy to my own creative ventures, I’ve always sought to do one thing: remain authentic. The goal of my resources is to help you find your people and engage them.
The tactics I teach, while 100% rooted in strategy and research, stem from a place of connection and creativity. I feel strongly that your impact and success is less tied to the size of your audience and more to how you connect with them. You've got this.
In six video chapters, you’ll become a master of what fuels a business and how to create freedom and profits from it. You’ll hone a powerful voice, create offerings that people can't get enough of, and build a customer journey that funnels people to you time and again. Plus, you’ll learn how to create high-level products and imagery that showcases your brand and drums up excitement at just the right time to bring in the most profits.
These are the levers you'll work in your business. You'll learn to push and pull them so you can take control of your path and build your dream.
All content is delivered as a step-by-step path with all of the checklists, templates, and cheat sheets you need so that you can take action and start seeing results immediately. Plus, you’ll get lifetime access to our Facebook community for artists and creatives who’ve enrolled in the course.
The Aesthetic Way
The authentic approach to business for creatives & artists
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SARA WEIR
ANNA PETERS
MISHKU STUDIO
HOLLY ANNA CALLIGRAPHY
CARLIA ANNA
PRESSED PAPER
I can't say enough about the community she has cultivated. I have met the most amazing people that understand business in a way that others can't because we share the same knowledge and experience.
-Suzzanne Gamboa, designer and brand strategist
Here’s just a few of your new business confidants and peers…
MISHKU STUDIO- Michelle started her business with 150 Instagram followers and 0 clients. With just a design degree in hand and a few months of coaching with Emma, Michelle launched a brand new design service, booked 7 clients, and brought in over five thousand dollars. She uses her incredible eye for design (especially color and typography), to better all of the businesses around her. Plus, she’s hilarious to hear talk about her work uniform (fluffy robe) and desk (bed). Read Mishku’s case study here
SARA WEIR- After building a successful wedding photography business, Sara still felt like something was missing. She wanted to do high level creative work that fed her soul but didn’t even know what that might look like or how to start. After working with Emma, Sara boldly carved her own path, stopped shooting weddings, and devotes her creativity only to projects she feels passionately about as she contributes to her family’s income. Sara is a master of both creativity and business strategy.
ANNA PETERS- As a talented photographer, Anna had been trying to make her photography business work but couldn’t seem to get people to see, understand, and value what she did. She had taken the marketing courses too and tried everything but it didn’t work the way she needed it to. After working with Emma, Anna was able to get more eyes on her work, be seen as an authority, and book the dream clients she had been looking for for so long. If you have an unfailing commitment to authenticity in business and art, Anna is your kindred spirit.
CARLI ANNA - Stuck creating logos for just a few hundred dollars and wedding invitations for even less, Carli was reaching the end of her rope. She couldn’t seem to get people to pay attention to what she was doing or take her seriously. After working with Emma, Carli quickly became a sought-after, booked out designer, now charging 10x compared with what she was charging just a few years ago. If you’re a no-apologies go-getter, you’re going to get along well with Carli. Read Carli Anna’s case study here
PRESSED-PAPER - After retiring from nursing, Sharon was a one-woman operation making paper, printing designs for stationers, and packaging it all to be shipped out. After working with Emma, she brought in more sales, launched a new brand, expanded her team to include more papermakers, customer support, and social media support, and 10x her revenue. Plus, she’s one of the warmest-hearted people you’ll ever meet. Read Pressed Paper’s case study here
HOLLY ANNA CALLIGRAPHY- Holly had created a thriving business where she created wedding stationery and taught in person calligraphy workshops. But she knew she was ready to grow and create more stability for her family. After working with Emma, Holly has launched several successful products including mini courses for women to learn calligraphy, watercolor, and more, plus shipping out Christmas ornaments, rubber stamps, and more. Plus, she’s one of the most faithful, loving people you’ll meet.
STUDENT REVIEWS
"After quitting my job to pursue art full time, I had never had people truly interested in my work before. I knew my work was good. I believed I had the experience and the talent. I just needed a plan. Emma’s individualized guidance and advice has helped me transform my hobby into a flourishing business."
-JAIME ARLENE, ARTIST
“I can feel that there are big things on the horizon as I create offerings that have my dream clients lining up out the door.”
"After quitting my job to pursue art full time, I had never had people truly interested in my work before. I knew my work was good. I believed I had the experience and the talent. I just needed a plan. Emma’s individualized guidance and advice has helped me transform my hobby into a flourishing business."
-JAIME ARLENE, ARTIST
“Emma’s individualized guidance and advice has helped me transform my hobby into a flourishing business.”
“I have taken many courses, learning bits and pieces from each one, but Emma’s guidance has made the greatest impact in my business..”
- SHARON KOPKO (PAPERMAKER AND LETTERPRESS PRINT)
- SHARON KOPKO (PAPERMAKER AND LETTERPRESS PRINT)
"I have taken many courses, learning bits and pieces from each one, but Emma’s guidance has made the greatest impact in my business..”
“Because of Emma, I have the courage to move forward. I found it.”
"Thank you for listening to me 6 months ago as I fell apart telling you what I really wanted. Thank you for teaching me lots of things so I could understand how to approach and build what I did today. It was a far cry from perfect, but because of you I have the courage to move forward. I found it. I found what I really wanted to feel. I’ve never been so happy. Thank you.:
- SARA WEIR, PHOTOGRAPHER, COACH FOR THE AESTHETIC WAY
"Thank you for listening to me 6 months ago as I fell apart telling you what I really wanted. Thank you for teaching me lots of things so I could understand how to approach and build what I did today. It was a far cry from perfect, but because of you I have the courage to move forward. I found it. I found what I really wanted to feel. I’ve never been so happy. Thank you.:
- SARA WEIR, PHOTOGRAPHER, COACH FOR THE AESTHETIC WAY
“Because of Emma, I have the courage to move forward. I found it.”
“I can feel that there are big things on the horizon as I create offerings that have my dream clients lining up out the door.”
"I can feel that there are big things on the horizon as I create offerings that have my dream clients lining up out the door. Without the help of The Aesthetic Way and coaching I guarantee I would still be crafting a patchwork plan that yielded little results, questioning my value, or worse yet, throwing in the towel."
- ERIN KIMBALL
"I can feel that there are big things on the horizon as I create offerings that have my dream clients lining up out the door. Without the help of The Aesthetic Way and coaching I guarantee I would still be crafting a patchwork plan that yielded little results, questioning my value, or worse yet, throwing in the towel."
- ERIN KIMBALL
“I can feel that there are big things on the horizon as I create offerings that have my dream clients lining up out the door.”
“Emma not only gave me the tools/knowledge but most importantly, the confidence to jump in the driver's seat and be the creative director of my own story"
- CAMILIA DIAS, DESIGNER
"- CAMILIA DIAS, DESIGNER
“Emma not only gave me the tools/knowledge but most importantly, the confidence to jump in the driver's seat and be the creative director of my own story"
“I didn't have a direction in my life let alone a business. I felt, lost, confused and completely overwhelmed by that lack of direction and confusion.
I took experiences from my own life, that I loved and built a business around that!
- ADRIANNE LARSEN, WRITER
- ADRIANNE LARSEN, WRITER
“I didn't have a direction in my life let alone a business. I felt, lost, confused and completely overwhelmed by that lack of direction and confusion.
I took experiences from my own life, that I loved and built a business around that!
"I'll be completely honest when I say I was a bit skeptical of the different marketing strategies she suggested but I trusted in Emma's process and gave everything she said a go and it worked. I made over $6K in revenue from my shop launch in just a week."
- SANDRA CHAU, CREATIVE DIRECTOR
- SANDRA CHAU, CREATIVE DIRECTOR
"I'll be completely honest when I say I was a bit skeptical of the different marketing strategies she suggested but I trusted in Emma's process and gave everything she said a go and it worked. I made over $6K in revenue from my shop launch in just a week."
"We've been sticking to the Instagram Launch Strategy for all of our launches, minor and major ones throughout the year. Our first minor launch generated $2380 just from Instagram, and second minor launch sold out our brand shoot promo at the time at $6540 — all just using your Instagram launch strategy, not including another marketing channel from the same campaign."
-OLEA & FIG, MARKETING & BRAND STRATEGISTS
“Our first minor launch generated $2380 just from Instagram"
"We've been sticking to the Instagram Launch Strategy for all of our launches, minor and major ones throughout the year. Our first minor launch generated $2380 just from Instagram, and second minor launch sold out our brand shoot promo at the time at $6540 — all just using your Instagram launch strategy, not including another marketing channel from the same campaign."
-OLEA & FIG, MARKETING & BRAND STRATEGISTS
“Our first minor launch generated $2380 just from Instagram"
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I'm Emma
I’m Emma Natter, a path-to-success paver and art-trained business coach who first shattered her own career expectations by selling out of handmade styling goods from her little NYC apartment. Now as a strategist to thousands of creatives, I teach you to harness your passion so you can do the same.
EMMA NATTER 2020 | ALL RIGHTS RESERVED | SITE & BRAND CREDIT | LEGAL
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