Intro to Creative Entrepreneurship & Business
The Aesthetic Way
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Prerequisites: none
Time to complete: 90 Days
Get your heart-aligned business off the ground in 90 days
Learn how to create, market, sell, and launch your dream products and services
Hundreds of ideas to make back your investment quickly
traction
foundational skills
revenue
Course Overview
get started
Emma's groundbreaking Intro to Creative Entrepreneurship & Business (or The Aesthetic Way, as insiders like to call it) will show you a step-by-step process to create, sell, market, and launch your heart-aligned offerings.
In this course, you'll not just get immersed in topics that make creatives feel squeamish, like using urgency and scarcity, sales and marketing tactics, livestream selling, and generating revenue, you'll discover alignment and confidence in your ability to perform these skills even in the face of fear and self-doubt. Experience the thrill of having customers and clients finally purchase the offerings you've been wanting to share with them for so long.
From selling on Instagram to email marketing to website creation, Emma's heart-centered approach will lead the way in this creative experience of a life-time so you can launch the business you were meant to create.
course overview
our unique
approach
our coaches
Our Unique Approach
get started
The unique, innovative tools that allow us to seamlessly align creativity and business are what we call Sacred Stories. Sacred Stories are specific memories that act as single points of inspiration to inspire your business. With Sacred Stories, we can jump effortlessly between creative questions and business questions because they are actually one and the same.
Each core program (Intro to, Intermediate, or Advanced Creative Entrepreneurship & Business) introduces and dives deeply into your growing library of Sacred Stories to organically and beautifully develop your business.
Sacred Stories in Intro to Creative Entrepreneurship & Business:
Heart Story: a well of inspiration for deeply valuable and impactful products and services
course overview
our unique
approach
our coaches
Our Coaches
get started
Emma Natter is our current and only coach. She's been leading creatives to alignment and success since 2017. She holds a deep belief that business can be a beautiful instrument for creatives to fulfill their deeper calling. You'll find in-depth stories of people's experiences and achievements working 1-1 with her and in her programs all across this site.
However, as our school grows, we have no desire for massive amounts of students and only one coach. We want to preserve the intimate cohort experience that made our beta school so magical, which means bringing in more coaches to facilitate this kind of experience.
We're on the lookout for more coaches who love to dive deep into the intersection of creativity and business, who have succeeded in both, who believe in the potential of our students, and who have the intuitive/analytical/obsessive love for finding alignment with students and their Sacred Stories.
Because our processes are so unique, we will only be looking to hire from within the school.
course overview
our unique
approach
our coaches
What's the difference between signing up for Winter Term vs. just signing up for the curriculum?
winter term student
curriculum only student
Foundational elements to get your Heart-Aligned business off the ground in 90 days.
Come to our inspiring 2-day in-person experience. Exact location in the United States TBD (**travel, lodgings, and food not included in tuition)
curriculum
in-person experience**
Facilitated by your coach, share breakthroughs, big wins, struggles, and deep conversations with the people walking the path with you.
Daily voxer support
intro to creative entrepreneurship & business
coaching
14 calls per term every Tuesday with a mix of individual coaching from your coach and individual coaching from members of your cohort of 14 or less.
weekly coaching
Turn in custom-to-you documents to your coach to track the progress of your beautiful journey, both the measurable and immeasurable.
weekly accountability
Foundational elements to get your Heart-Aligned business off the ground in 90 days.
Come to our inspiring 2-day in-person experience. Exact location in the United States TBD (**travel, lodgings, and food not included in tuition)
curriculum
in-person experience**
intro to creative entrepreneurship & business
coaching
A 1-hour weekly call designed to help you let go of limiting beliefs, feel aligned with your money goals, and make plans to move consistently forward.
bonus: money mindset for creative entrepreneurs
A monthly opportunity to learn and implement cutting edge ideas at the intersection of creativity and business.
A monthly opportunity to learn and implement cutting edge ideas at the intersection of creativity and business.
bonus: Emma Natter
lecture series
bonus: Emma Natter
lecture series
ginger egbert
"I have sold more paintings in the last 8 months than the five years previously."
brianna tosswill
"I quit my day job so I could be an artist full time because of TAW!"
kate naylor
"I sold out of my 30 activity boxes after my launch."
view case study
view case study
view case study
Meet Past Students
read more case studies
length of program
length of program
8 weeks
90 days-support year after year
cost of program
cost of program
$2000
Options range from $97/month to $4950/year
access to coach
access to coach
0-20 minutes total
Daily
coaching style
coaching style
Authoritative one size fits all
Collaborative, nurturing style to facilitate clarity & alignment
in-person event
length of program
none
1 in-person event/year
curriculum
curriculum
one size fits all
Critical, creative, spiritual, how-to
community
community
group of thousands
Cohort of 14 students or less
length of program
length of program
3-12 months
90 days-support year after year
cost of program
cost of program
$5000-25,000
Options range from $97/month to $4950/year
access to coach
access to coach
0-20 minutes/week
Daily
coaching style
coaching style
Authoritative one size fits all
Collaborative, nurturing style to facilitate clarity & alignment
in-person event
length of program
0-3 events/year
1 in-person event/year
curriculum
curriculum
one size fits all
Critical, creative, spiritual, how-to
community
community
5-30 people
Cohort of 14 students or less
length of program
length of program
3-12 months
90 days-support year after year
cost of program
cost of program
$10,000-20,000
Options range from $97/month to $4950/year
access to coach
access to coach
15-60 minutes/week
Daily
coaching style
coaching style
Authoritative one size fits all
Collaborative, nurturing style to facilitate clarity & alignment
in-person event
length of program
none
1 in-person event/year
curriculum
curriculum
one size fits all
Critical, creative, spiritual, how-to
community
community
none
Cohort of 14 students or less
length of program
Compare Options
typical
ONLINE
COURSE
$2000
COST OF PROGRAM
COACHING STYLE
IN-PERSON event
CURRICULUM
COMMUNITY
typical GROUP COACHING/
mastermind
typical 1-1 coaching
$5000-25,000
$10,000-20,000
Options range from $97/month to $4950/year
Access to coach
0-2o minutes total
0-2o minutes/week
8 weeks
3-12 months
3-12 months
90 days-support year after year
15-60 minutes/week
Authoritative one size fits all
Authoritative one size fits all
Authoritative one size fits all
Collaborative, nuruturing style to facilitate clarity & alignment
Daily
none
0-3 events/year
One size fits all
One size fits all
One size fits all
critical, creative, spiritual, how-to
Group of thousands
5-30 people
none
Cohort of 14 students or less
none
1 in-person event/year
get started
Course Outcomes
This course covers all the foundational principles of creative entrepreneurship and business to help you go from the idea you can't stop thinking about, to launch.
DEVELOP PRODUCTS
- Create an aligned, sellable offering (product or service)
- Align your offer with your Heart Story
- Test your offer
CONFIDENT MARKETING
- Use Instagram to build anticipation for and sell your offering
- Use email marketing to build anticipation for and sell your offering
- Implement a simple website strategy to build momentum
MAKE SALES
- Host a livestream sale as a product-based business
- Host a livestream sale as a service-based business
- Host an in-person sale
CREATE BRANDING IMAGERY
- Create imagery that builds desire for your offerings
- Learn how to put together a photoshoot team without breaking the bank
- Become the art director for your brand
- Create a distinctive, aligned aesthetic
LAUNCH
- Create a buzz around your offering
- Boost sales
- Utilize your resources to get your new offering out there
Hear from our students
ali lanenga
kaileen elise
carli anna
“The energy from your lecture flowed out of you and into me and directly allowed me to charge $1400 for a client project. One photograph for $1400. Thank you!”
“Emma’s group coaching program has been an amazing source of support and inspiration for my business. In less than one full year of business, I have generated $21k in revenue through 75 one-on-one client sessions, group coaching, and virtual retreats.”
"The more I leaned into my weaknesses, things that didn’t make sense in my industry, the things that should’ve worked against me, the more success I’ve had."
Read ali's case study
Read kaileen's case study
Read carli's case study
We're here to meet you where you're at, which means we have support levels and payment plans to match your circumstances and goals.
We have full refunds if you don't feel aligned with our approach after 7 days. Just let us know it's not for you.
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When it Comes to Enrollment,
You Have Options
faq
Founder of the EN School of Creative Entrepreneurship
I've been working with creative entrepreneurs for four years, helping thousands of people get clarity on their purpose by finding their Heart Story, and helping hundreds of creatives launch their businesses with my unique, creative processes. It's still unbelievable to me sometimes that using these methods has helped people to do things like make hundreds of thousands of dollars, buy their home, become the breadwinners for their families, tell their story in their own voice, sell out painting collections, and so much more.
I started my business in a small New York City apartment after my husband and I were both unemployed. I took some Home Depot supplies and opened a photography styling shop online. That morphed into consulting and coaching, and I've been obsessed with the intersection of creativity and entrepreneurship ever since.
I created The EN School of Creative Entrepreneurship because I believe that you have something deep within you that you are meant to create. And yet, most of the help out there is either creativity focused and shirks business, or business focused and doesn't understand the creative heart. And you're left to do most of the translating between the two worlds alone.
Without the marriage of these two things, and without people around me to support me, my business progress failed over and over again. But once I figured out how to align creativity and business, and fostered relationships with kindred spirits, everything changed.
I am living a creative life, I am the breadwinner for my family, and I am so excited for what I am building. I feel deeply that I am creating what I'm meant to create, which is the short answer for why I created this school. She wanted to be created, and she chose me.
In The EN School of Creative Entrepreneurship, I am not playing the mentor-who-knows-everything. Instead, I see myself as the gardener who nurtures the soil, turns on the sprinklers, checks on the plants, talks to them, closes the gates, prunes the fruit trees, researches and intuits obsessively about how to bring more abundance and joy into the garden, and shares her experience when it's relevant. I show up here for you because I believe in what you are creating.
I can't wait to support you in your dreams.
