If there's something you don't need to spend tens of thousands of dollars and hundreds of hours trying to figure out yourself, it's how to truly render a business model that works to support what you feel called to bring to the world. You deserve to spend the majority of your time creating what you feel called to create and working out the mysteries that come with that. Plus enjoying the journey. That is, unless, like me, figuring out how to render a business model tailored to your creative calling is part of your life's work.
With so many voices shouting about the best way to do things, going on the creator's pilgrimage is less about the final destination, and more about honing a process for how you'll get there, how you'll make your own decisions, and how you'll come out of the journey with something so completely unique and powerful, that it will just be a matter of finding the right hands to help you build it.
Without going through a journey like The Creator's Pilgrimage, you might end up going around and around in circles following the next new hot marketing idea, missing out on the creative life you truly want to build, and sharing in the unique way that you want to share.
Many creative entrepreneurs feel lost in the business world. And even when they reach out for guidance, they don't get what they need. Most business mentors tell you to do three things when they teach you how to start and grow your business as quickly as possible:
1. Find a problem people have and solve it
2. Find the one thing that can scale and scale it into oblivion
3. Stop doing what you love most and take on the role of chief marketing officer as soon as possible
The problem is that most creative callings don't respond well to the above advice. It likely won't bring you the deep creative fulfillment and freedom you're doing all of this for anyway, despite all of the advertisements that insinuate that making enough money will get that for you. Instead, we need to run everything by your Sacred Stories to make sure it's actually what you want. Everything. And we need to deconstruct all of the ways that our oppressive capitalist, racist, queerphobic, patriarchal business teachings take for granted. It doesn't have to be gross.
Once my business initially took off, I looked for ways to reinvest in my business and grow my dream. But I kept shutting everything down. I'd hire team members and then fire them. I'd rewrite copy again and again and again. I'd spend tens of thousands of dollars on ads only to cringe through the entire sales process. I just couldn't get it right. It took tens of thousands of dollars in coaching, multiple therapists, looking outside of the straight white patriarchal imperialist business model (for which I'm still unlearning), my life falling apart, burning down my business and starting over, and discovering four other Sacred Stories before I was left with something quite different.
A pearl of a business. Somehow through the journey, I had rendered a business model that could allow for me to step away. Rest. Live my life outside of business. Be supported in my creativity. And feel completely confident that I was building something, new, different, and so aligned that I wouldn't feel gross about how. I was sharing it anymore. After the dust cleared, I realized I had a business model that could offer me the income goals I had only dared to dream of, plus a team to support the output I could never sustain on my own.
In this course, we take on these major blocks both head-on, and in a meandering journey. You'll deconstruct everything rotten in business. You'll uncover an expansive vision of the alignment of your life and work so you can achieve goals that take you one step closer every day. You'll break free from the templates and "rules" holding you back and see how the sharing of your work is divine. Then, watch as the creative process unfolds all of your business dreams before your eyes.
As you can probably tell, everything in The Creator's Pilgrimage is brewed from my own frustrations with finding my way as a Creative Entrepreneur, as well as working with hundreds of creative entrepreneurs over the years to help them do business the way they want to do it.
If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to do everything (at least at first)... especially making the things to sell, figuring out how to market them, marketing them, and closing the sales...over and over and over, year after year. The bad news is that because your business is so unique, no one will have the exact answer for what you need to say and how you need to say it. The good news is that after going through this course, you will realize that you are more powerful than you realized, and you have all of the tools necessary to move everything forward.
Between resting from burning out, trying to do it all perfect, and feeling weary from the emotional toll of putting yourself out there all the time, don’t let the confusion of figuring out how to do things your way get in the way of putting your creative calling into the world.
A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).