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Copywriting
Pricing Guide

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Stage 1 -

Pricing guides written for your specific niche… including the challenges and advantages that go along with it.

Pricing Guides

$65

copywriter
Pricing Strategy workbook

$65

Brand PHOTOGRAPHer
Pricing strategy workbook

Brand DESIGNer
Pricing strategy workbook

$65

$65

online marketing manager pricing strategy workbook

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It can be nerve-wracking…sharing your pricing with a potential client. And setting the "right" price as a Stage 1 Brand Designer can feel like trying to conjure numbers out of thin air.

Maybe you're worried that your prices are too high so potential clients will find someone else instead of working with you. Or worse, maybe your biggest fear is that your prices land you an unaligned project that drags on for months while you get paid pennies.


But what’s more likely to holding you back from putting your creative calling into the world isn't losing a sale or having a project drag on too long?

It's having no momentum. The most important thing for a Stage 1 Brand Designer is to get momentum. Picasso (yes, I know, he did some seriously messed up stuff) once told an up-and-coming photographer that pricing their work properly was less important than getting their work into people’s homes. A photograph tucked away in a studio does as much good as a seed that never falls from the tree. Oppositely, an up-and-coming artist’s work in the home of someone who walks past it every day, whose friends, family, guests, and acquaintances walk by it daily, is worth a lot to the artist. More of this, please. My pricing strategy involves removing as much friction as possible so that you can get your work seen by your next aligned client. The magical part about brand design is that even if you don’t get paid immediately what you’d like to get paid in the future, as people see the incredible projects you do at Stage 1, you will bring in tens of thousands of dollars and more in future client work.

I once worked with a Brand Designer who sold full Brand Design packages for under a thousand dollars. As she did beautiful for these clients, she shared with her audience what she created and was able to continue to increase her prices as her skills, experience, and portfolio expanded. She was able to grow into charging $10k and more for her services. The strategy I’ll teach you takes the same approach.

Without a pricing strategy that’s driven by creating momentum in your Brand Design business, you’re likely setting yourself up for years of stagnation, burnout, and a habit of second-guessing your prices every time you’re having an insecure day (which isn't a fault of yours, but a natural part of being a brilliant Brand Designer like yourself).

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

Get the Pricing Strategy Workbook for Stage 1 Brand Designers that gives tangible solutions for problems like:

  • How do I structure my pricing in order to get an aligned client through the door?
  • Should I offer a discount?
  • How do I raise my prices?
  • There's so much prep and strategy work I need to do in order for the designs to really pull their weight. How do I account for all of that work in my pricing?
  • How can I get paid a price that feels good for me now and the goals I'm working toward?
  • Should I offer brand design packages or sell one-off services?
  • Should I create tiers for my packages? How?
  • How do I create packages when every client needs something different?
  • What’s a reasonable price for where I’m at in my Brand Design skills and business?
  • How can I make sure I’m only taking on projects that will help me have more momentum in my business?
  • How do I protect my time and creative energy so that the price is worth it?
  • What’s the pricing structure I will offer right now that I feel confident about?

In the 1 hour it takes to go through this workbook, you can develop pricing you’ll feel confident about handing over to potential clients to excitedly peruse.

As you can probably tell, everything in this pricing strategy workbook is brewed from coaching conversations I’ve had with Brand Designers over 5+ years. If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to make it up as you go along… including your pricing. The bad news is that because your business is so unique, no one will have the exact answer you need. The good news is that after going through this workbook, your pricing will no longer feel like a stressful obstacle to overcome, but a useful tool in carrying out your growing vision for your life and business.

Between keeping up with the latest design trends, diving deeper into the possibilities of Adobe, and keeping clients from changing their mind about the logo every five minutes, you have enough to learn. Don’t let pricing your work get in the way of putting your creative calling into the world.

After going through this workbook, Stage 1 Brand Designers save months of feeling insecure about their pricing.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

What you get:

With purchase, you will receive one license for a beautifully-designed pricing workbook, that is downloadable immediately upon purchase.

  • Reviewed by multiple Brand Designers for quality so you can be sure it answers your industry-specific questions.
  • Written with our commitment to diversity, equity and inclusion and edited by our resident DEI consultant, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

What the Workbook Includes:

  • A beautifully-designed printable workbook to guide you through the entire pricing process.
  • What to focus on in your pricing as a Stage 1 Brand Designer
  • The delights and challenges of being a Stage 1 Brand Designer as it relates to pricing
  • Which pricing strategies I don’t recommend for Stage 1 Brand Designers
  • The 2-part pricing strategy I do recommend for Stage 1 Brand Designers
  • How to create your pricing structure
  • Examples and ideas for multiple ways you can create your pricing structure
  • A specific plan to incrementally and consistently raise your prices
  • How to offer pricing incentives without cheapening your work
  • What to do if no one buys
  • How to talk about prices when you’re selling
  • How to navigate custom packages
  • Whether to offer payment plans or not

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

A Stage 1 Brand Designer is someone who is starting from (or sort of from) scratch. And when I say scratch, I don’t really mean from absolute zero because no one actually starts from zero. Everyone has skills and gifts they’re bringing to the table, whether or not they know how those gifts translate into creative entrepreneurship yet. But usually, Brand Designers at Stage 1 feel like they are starting from scratch. Maybe they’ve started to get the hang of design software, or they’ve just graduated from design school, or they’re ready to move on from their corporate design work, or they’ve designed a couple of logos for their photographer friends in exchange for updated family photos.

Stage 1 Brand Designers:
  • Often make between 0-$500/month
  • Often make somewhere between $75-$1000/client project
  • Often work with 1-9 clients/year
  • Often want to work with 10-20 clients per year at a price between $500-$4000/project
  • Often feel really insecure about their pricing. Somehow, the pricing options they’ve put together seem both too high and too low at the same time.

If you do:
  • Brand Strategy (Design-Focused)
  • Brand Identity Design (mood boards, logos, color palettes, font pairings, layouts)
  • Web Design
...then this pricing guide is for you.

If you are a...
Stage 1 Brand Designer

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

Eva Ritter

"This pricing strategy workbook is amazing! It is so easy to understand and it clearly answers all the questions I had when I just started out. It helped me more than my 2-year apprenticeship and 3-year Bachelor's Degree in communication design because no course really prepared me to be self-employed or to be an entrepreneur. Pricing is such a nerve-wracking topic. This will help so many people who want to start their business journey. It feels like having a business friend who can help you and can answer all your questions. This resource is so valuable and I loved every second of reading it."

clarisse baqué

"This workbook would have spared me a lot of googling and a lot of webinars, masterclasses and courses!"

Nancy Li

"I like the journal prompts that lead people to toward deciding which prices feel best for them and giving examples of what prices can look like."

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

CLOSE DETAILS

Brand Designer

Pricing Strategy Workbook

stage 1

close details

$65

It can be nerve-wracking…sharing your pricing with a potential client. And setting the "right" price as a Stage 1 Brand Photographer can feel like trying to conjure numbers out of thin air.

Maybe you're worried that your prices are too high so potential clients will find someone else instead of working with you. Or worse, maybe your biggest fear is that your prices land you an unaligned project that leads to a nightmarish blur of weeks or months putting together a photoshoot only to have a gallery of images you hope never see the light of day.

But what’s more likely to holding you back from putting your creative calling into the world isn't losing a sale or having a project drag on too long?

It's having no momentum. The most important thing for a Stage 1 Brand Photographer is to get momentum. Picasso (yes, I know, he did some seriously messed up stuff) once told an up-and-coming photographer that pricing their work properly was less important than getting their work into people’s homes. A photograph tucked away in a studio does as much good as a seed that never falls from the tree. Oppositely, an up-and-coming artist’s work in the home of someone who walks past it every day, whose friends, family, guests, and acquaintances walk by it daily, is worth a lot to the artist. More of this, please. My pricing strategy involves removing as much friction as possible so that you can get your work seen by your next aligned client. The magical part about brand photography is that even if you don’t get paid immediately what you’d like to get paid in the future, as people see the incredible projects you do at Stage 1, you will bring in tens of thousands of dollars and more in future client work.

I once worked with a Brand Photographer who sold photoshoots for under a thousand dollars. As she made beautiful images for these clients, she shared with her audience what she created and was able to continue to increase her prices as her skills, experience, and portfolio expanded. She was able to grow into charging 10x and more for her services. The strategy I’ll teach you takes the same approach.

Without a pricing strategy that’s driven by creating momentum in your Brand Photography business, you’re likely setting yourself up for years of stagnation, burnout, and a habit of second-guessing your prices every time you’re having an insecure day (which isn't a fault of yours, but a natural part of being a brilliant Brand Photographer like yourself).

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

Get the Pricing Strategy Workbook for Stage 1 Brand Photographers that gives tangible solutions for problems like:

  • How do I structure my pricing in order to get an aligned client through the door?
  • Should I include the costs of the shoot (model, venue, props, rental equipment, etc) in my pricing?
  • Should I offer a discount?
  • How do I raise my prices?
  • How can I get paid a price that feels good for me now and the goals I'm working toward?
  • There's so much prep work I need to do in order for the photoshoot to really pull its weight. How do I account for all of that work in my pricing?
  • Should I offer branding shoot packages or sell one-off services?
  • Should I create tiers for my packages? How?
  • How do I create packages when every client needs something different?
  • What’s a reasonable price for where I’m at in my Brand Photography skills and business?
  • How can I make sure I’m only taking on projects that will help me have more momentum in my business?
  • How do I protect my time and creative energy so that the price is worth it?
  • What’s the pricing structure I will offer right now that I feel confident about?

In the 1 hour it takes to go through this workbook, you can develop pricing you’ll feel confident about handing over to potential clients to excitedly peruse.
As you can probably tell, everything in this pricing strategy workbook is brewed from coaching conversations I’ve had with Brand Photographers over 5+ years. If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to make it up as you go along… including your pricing. The bad news is that because your business is so unique, no one will have the exact answer you need. The good news is that after going through this workbook, your pricing will no longer feel like a stressful obstacle to overcome, but a useful tool in carrying out your growing vision for your life and business.

Between keeping up with the latest photography trends, diving deeper into the possibilities of your equipment, and keeping clients from changing their mind about the shoot concept every five minutes, you have enough to learn. Don’t let pricing your work get in the way of putting your creative calling into the world.

After going through this workbook, Stage 1 Brand Photographers save months of feeling insecure about their pricing.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

What you get:

With purchase, you will receive one license for a beautifully-designed pricing workbook, that is downloadable immediately upon purchase.

  • Reviewed by Brand Photographers for quality so you can be sure it answers your industry-specific questions.
  • Written with our commitment to diversity, equity and inclusion and edited by our resident DEI consultant, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

What the Workbook Includes:

  • A beautifully-designed printable workbook to guide you through the entire pricing process.
  • What to focus on in your pricing as a Stage 1 Brand Photographer
  • The delights and challenges of being a Stage 1 Brand Photographer as it relates to pricing
  • Which pricing strategies I don’t recommend for Stage 1 Brand Photographers
  • The 2-part pricing strategy I do recommend for Stage 1 Brand Photographers
  • How to create your pricing structure
  • Examples and ideas for multiple ways you can create your pricing structure
  • A specific plan to incrementally and consistently raise your prices
  • How to offer pricing incentives without cheapening your work
  • What to do if no one buys
  • How to talk about prices when you’re selling
  • How to navigate custom packages
  • Whether to offer payment plans or not

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

A Stage 1 Brand Photographer is someone who is starting from (or sort of from) scratch. And when I say scratch, I don’t really mean from absolute zero because no one actually starts from zero. Everyone has skills and gifts they’re bringing to the table, whether or not they know how those gifts translate into creative entrepreneurship yet. But usually, Brand Photographers at Stage 1 feel like they are starting from scratch. Here are a few of the scenarios I see often:

  1. They’re a hobbyist-in-the-midst-of-turning-entrepreneur
  2. They’ve just graduated from art school
  3. They’re ready to move on from corporate photography work
  4. They’re a creative from a different niche who’s recently become interested in Brand Photography.

These Stage 1 Brand Photographers are experimenting with composition, posing, styling, editing, lighting, and storytelling to create from their own unique perspective.

Stage 1 Brand Photographers:
  • Often make between 0-$500/month
  • Often make somewhere between $75-$1000/client project
  • Often work with 1-9 clients/year
  • Often want to work with 10-40 clients per year at a price between $300-$4000/project
  • Often feel really insecure about their pricing. Somehow, the pricing options they’ve put together seem both too high and too low at the same time (especially when they can’t figure out how to factor in all of the time it takes to cull and edit their galleries).
  • Often feel insecure about how and when to share their prices and close the sale.

If your work includes...

  • Brand Strategy (Imagery-Focused)
  • Brand Photography
  • Product Photography
  • Photography that relates to specific industries like food photography, real estate photography, headshots, influencer photography, etc.
...then this pricing guide is for you.

If you are a...
Stage 1 Brand Photographer

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

Sonia Bouwman

"I love the workbook! It's like nothing I've ever seen on pricing before. I definitely would've found it helpful last year when I started really digging into my branding work. After reading through the stages you outlined, I realized how easy it was for me to rush through being a Stage 1 Brand Photographer, but I love how you reframed the value of that stage. I wish I had gotten that advice to not rush through it when I was in it. There's a lot of push to charge higher amounts really quickly, but I've found that's not always beneficial to the photographer or client, so that reframe would've been helpful when I was reaching out to potential clients in the beginning."

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

testimonials

CLOSE DETAILS

Brand Photographer

Pricing Strategy Workbook

stage 1

close details

$65

It can be nerve-wracking…sharing your pricing with a potential client. And setting the "right" price as a Stage 1 Copywriter can feel like trying to conjure numbers out of thin air.

Maybe you're worried that your prices are too high so potential clients will find someone else instead of working with you. Or worse, maybe your biggest fear is that your prices land you an unaligned project that leads to a nightmarish blur of a client project that never seems to end.

But what’s more likely to holding you back from putting your creative calling into the world isn't losing a sale or having a project drag on too long?

It's having no momentum. The most important thing for a Stage 1 Copywriter is to get momentum. Picasso (yes, I know, he did some seriously messed up stuff) once told an up-and-coming photographer that pricing their work properly was less important than getting their work into people’s homes. A photograph tucked away in a studio does as much good as a seed that never falls from the tree. Oppositely, an up-and-coming artist’s work in the home of someone who walks past it every day, whose friends, family, guests, and acquaintances walk by it daily, is worth a lot to the artist. More of this, please. My pricing strategy involves removing as much friction as possible so that you can get your work seen by your next aligned client. The magical part about brand photography is that even if you don’t get paid immediately what you’d like to get paid in the future, as people see the incredible projects you do at Stage 1, you will bring in tens of thousands of dollars and more in future client work.

I once worked with a copywriter who sold packages for under a thousand dollars. As she created beautiful projects for these clients her audience and her clients’ industry friends started to see what she created and she was able to continue to increase her prices as her skills, experience, and portfolio expanded. She was able to grow into charging $10k for projects, as well as lock-in retainer clients for $3k per month. The strategy I’ll teach you takes the same approach.

Without a pricing strategy that’s driven by creating momentum in your Copywriting business, you’re likely setting yourself up for years of stagnation, burnout, and a habit of second-guessing your prices every time you’re having an insecure day (which isn't a fault of yours, but a natural part of being a brilliant Copywriter like yourself).


description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

Get the Pricing Strategy Workbook for Stage 1 Copywriters that gives tangible solutions for problems like:

  • How do I structure my pricing in order to get an aligned client through the door?
  • Should I offer a discount?
  • How do I raise my prices?
  • How can I get paid a price that feels good for me now and the goals I'm working toward?
  • There's so much prep work I need to do in order for the copy to really pull its weight. How do I account for all of that work in my pricing?
  • Should I offer copywriting packages or sell one-off services?
  • Should I create tiers for my packages? How?
  • How do I create packages when every client needs something different?
  • What’s a reasonable price for where I’m at in my copywriting skills and business?
  • How can I make sure I’m only taking on projects that will help me have more momentum in my business?
  • How do I protect my time and creative energy so that the price is worth it?
  • What’s the pricing structure I will offer right now that I feel confident about?

In the 1 hour it takes to go through this workbook, you can develop pricing you’ll feel confident about handing over to potential clients to excitedly peruse.

As you can probably tell, everything in this pricing strategy workbook is brewed from coaching conversations I’ve had with Branding Service providers including copywriters over 5+ years. If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to make it up as you go along… including your pricing. The bad news is that because your business is so unique, no one will have the exact answer you need. The good news is that after going through this workbook, your pricing will no longer feel like a stressful obstacle to overcome, but a useful tool in carrying out your growing vision for your life and business.

Between keeping up with the latest photography trends, diving deeper into the possibilities of your equipment, and keeping clients from changing their mind about the shoot concept every five minutes, you have enough to learn. Don’t let pricing your work get in the way of putting your creative calling into the world.

After going through this workbook, Stage 1 Copywriters save months of feeling insecure about their pricing.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What you get:

With purchase, you will receive one license for a beautifully-designed pricing workbook, that is downloadable immediately upon purchase.

  • Reviewed by Copywriters for quality so you can be sure it answers your industry-specific questions.
  • Written with our commitment to diversity, equity and inclusion and edited by our resident DEI consultant, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Workbook Includes:

  • A beautifully-designed printable workbook to guide you through the entire pricing process.
  • What to focus on in your pricing as a Stage 1 Copywriter
  • The delights and challenges of being a Stage 1 Copywriter as it relates to pricing
  • Which pricing strategies I don’t recommend for Stage 1 Copywriters
  • The 2-part pricing strategy I do recommend for Stage 1 Copywriters
  • How to create your pricing structure
  • Examples and ideas for multiple ways you can create your pricing structure
  • A specific plan to incrementally and consistently raise your prices
  • How to offer pricing incentives without cheapening your work
  • What to do if no one buys
  • How to talk about prices when you’re selling
  • How to navigate custom packages
  • Whether to offer payment plans or not

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

A Stage 1 Copywriter is someone who is starting from (or sort of from) scratch. And when I say scratch, I don’t really mean from absolute zero because no one actually starts from zero. Everyone has skills and gifts they’re bringing to the table, whether or not they know how those gifts translate into creative entrepreneurship yet. But usually, Copywriters at Stage 1 feel like they are starting from scratch. Here are a few of the scenarios I see often:

  1. They’re someone looking for a side hustle.
  2. They’re creative or academic writers looking for paid writing opportunities
  3. They’re ready to move on from their corporate marketing/advertising work
  4. They’re a creative entrepreneur from different niche who realizes their writing could seriously help other entrepreneurs

These Stage 1 Copywriters are experimenting with voice, persuasion, authenticity, beats, clarity, empathy, and storytelling to communicate and create for their clients from their own unique perspectives.

Stage 1 Copywriters:
  • Often make between 0-$500/month
  • Often make somewhere between $75-$1000/client project
  • Often work with 1-9 clients/year
  • Often want to work with 10-30 clients per year at a price between $300-$4000/project
  • Often feel really insecure about their pricing. Somehow, the pricing options they’ve put together seem both too high and too low at the same time (especially because, contrary to other creative fields like photography or design, copywriting is more or less just rearranging letters and words on a page. How do you charge for that?).
  • Often feel insecure about how and when to share their prices and close the sale. 

If your work includes...
  • Brand Copy
  • Web Copy
  • Sales Copy
  • Social Media Copy
  • Brand Strategy (Copy-Focused)
...then this pricing guide is for you.

If you are a...
Stage 1 Copywriter

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

CLOSE DETAILS

Copywriter

Pricing Strategy Workbook

stage 1

close details

$65

It can be nerve-wracking…sharing your pricing with a potential client. And setting the "right" price as a Stage 1 Online Marketing Manager can feel like trying to conjure numbers out of thin air.

Maybe you're worried that your prices are too high so potential clients will find someone else instead of working with you. Or worse, maybe your biggest fear is that your prices land you an unaligned project that leads to a nightmarish blur of a months-long client project that never seems to end.

But what’s more likely to holding you back from putting your creative calling into the world isn't losing a sale or having a project drag on too long?

It's having no momentum. The most important thing for a Stage 1 Online Marketing Manager is to get momentum. Picasso (yes, I know, he did some seriously messed up stuff) once told an up-and-coming photographer that pricing their work properly was less important than getting their work into people’s homes. A photograph tucked away in a studio does as much good as a seed that never falls from the tree. Oppositely, an up-and-coming artist’s work in the home of someone who walks past it every day, whose friends, family, guests, and acquaintances walk by it daily, is worth a lot to the artist. More of this, please. My pricing strategy involves removing as much friction as possible so that you can get your work seen by your next aligned client. The magical part about brand photography is that even if you don’t get paid immediately what you’d like to get paid in the future, as people see the incredible projects you do at Stage 1, you will bring in tens of thousands of dollars and more in future client work.

When I began working with clients to market their work, I charged $75 per hour-long call and I danced with glee at how much I was getting paid. As I collaborated to create incredible success for two clients (they paid less than $500 for months of coaching, feedback on their products, a marketing and launch strategy, and a branding shoot), I brought in hundreds of thousands of dollars in client work that began with the success of those two clients. The strategy I’ll teach you takes the same approach.

Without a pricing strategy that’s driven by creating momentum in your Online Marketing Manager business, you’re likely setting yourself up for years of stagnation, burnout, and a habit of second-guessing your prices every time you’re having an insecure day (which isn't a fault of yours, but a natural part of being a brilliant Copywriter like yourself).

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

Get the Pricing Strategy Workbook for Stage 1 Online Marketing Manager PRicing Guide that gives tangible solutions for problems like:

  • How do I structure my pricing in order to get an aligned client through the door?
  • Should I offer a discount?
  • How do I raise my prices?
  • How can I get paid a price that feels good for me now and the goals I'm working toward?
  • There's so much prep work I need to do in order for the marketing to really pull its weight. How do I account for all of that work in my pricing?
  • Should I offer marketing management packages or sell one-off services?
  • Should I create tiers for my packages? How?
  • How do I create packages when every client needs something different?
  • What’s a reasonable price for where I’m at in my marketing skills and business?
  • How can I make sure I’m only taking on projects that will help me have more momentum in my business?
  • How do I protect my time and creative energy so that the price is worth it?
  • What’s the pricing structure I will offer right now that I feel confident about?

In the 1 hour it takes to go through this workbook, you can develop pricing you’ll feel confident about handing over to potential clients to excitedly peruse.
As you can probably tell, everything in this pricing strategy workbook is brewed from my own brilliant successes and dismal failures of working closely with business in their marketing for over 5+ years. If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to make it up as you go along… including your pricing. The bad news is that because your business is so unique, no one will have the exact answer you need. The good news is that after going through this workbook, your pricing will no longer feel like a stressful obstacle to overcome, but a useful tool in carrying out your growing vision for your life and business.

Between keeping up with the latest marketing trends, diving deeper into the possibilities of traffic platforms and software to support all-the-things, and keeping clients from changing their mind about what their business is all about every five minutes, you have enough to learn. Don’t let pricing your work get in the way of putting your creative calling into the world.

After going through this workbook, Stage 1 Online Marketing Manager save months of feeling insecure about their pricing.

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What you get:

With purchase, you will receive one license for a beautifully-designed pricing workbook, that is downloadable immediately upon purchase.

  • Reviewed by multiple Brand Designers for quality so you can be sure it answers your industry-specific questions.
  • Written with our commitment to diversity, equity and inclusion and edited by our resident DEI consultant, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

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How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Workbook Includes:

  • A beautifully-designed printable workbook to guide you through the entire pricing process.
  • What to focus on in your pricing as a Stage 1 Online Marketing Manager
  • The delights and challenges of being a Stage 1 Online Marketing Manager as it relates to pricing
  • Which pricing strategies I don’t recommend for Stage 1 Online Marketing Manager
  • The 2-part pricing strategy I do recommend for Stage 1 Online Marketing Manager
  • How to create your pricing structure
  • Examples and ideas for multiple ways you can create your pricing structure
  • A specific plan to incrementally and consistently raise your prices
  • How to offer pricing incentives without cheapening your work
  • What to do if no one buys
  • How to talk about prices when you’re selling
  • How to navigate custom packages
  • Whether to offer payment plans or not

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A Stage 1 Online Marketing Manager is someone who is starting from (or sort of from) scratch. And when I say scratch, I don’t really mean from absolute zero because no one actually starts from zero. Everyone has skills and gifts they’re bringing to the table, whether or not they know how those gifts translate into creative entrepreneurship yet. But usually, Online Marketing Managers at Stage 1 feel like they are starting from scratch. Here are a few of the scenarios I see often:

  1. They’re someone looking for a side hustle
  2. They’re a communications or advertising graduate looking for paid freelance marketing opportunities
  3. They’re ready to move on from their corporate marketing/advertising work
  4. They’re a creative entrepreneur who realizes their incredible marketing acumen could seriously help other entrepreneurs

These Stage 1 Online Marketing Managers are experimenting with global strategy, copy, branding, funnels, platforms, events, launches, and content to find their own unique approach to helping businesses thrive.

Stage 1 Online Marketing Managers:

  • Often make between 0-$500/month
  • Often make somewhere between $75-$1000/client project
  • Often work with 1-9 clients/year
  • Often want to work with 5-50 clients per year (depending on whether they want to scale their prices or scale their client capacity) at a price between $300-$4000/project
  • Often feel really insecure about their pricing. Somehow, the pricing options they’ve put together seem both too high and too low at the same time.
  • Often feel insecure about how and when to share their prices and close the sale. 
...then this pricing guide is for you.

If you are a...
Stage 1 Online Marketing Manager

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While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

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Pricing Strategy Workbook

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Light Story

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Frame Story

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because The Floodgates of Clarity are About to Open. Our unique-to-EN|SCE Sacred Stories are available for individual purchase for the first time ever!

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We're taught what should make us happy before we even ask ourselves. From the number of bedrooms in our future homes to the perfect career to the vacations we should to take. In a world where marketers exploit our rocky self-trust so they can promise us happiness, acceptance, comfort, safety, and stability with their answers, it's no wonder we often question our intuition.

For a Creative Entrepreneur like you who wants to build a business that will support the life you dream of, the question is, how can you make aligned choices now in order to create the life you dream of in the future? (And that's assuming you know the life you dream of.)

I was asking the same question when I felt burnt out, discouraged, and unsure of what my next move would be after trying to follow everyone else's formula. That's when I stumbled upon my Light Story (one of my Sacred Stories, which are the signature building blocks of every experience at EN|SCE. A Sacred Story is a specific memory that acts as single point of inspiration for a certain area in your business.), which has helped me reach my next-level life more than any other mindset practice.

I like to think of my up-leveling process like restoring a fresco. Your Light Story acts as a small, original portion of the painting that’s been discovered. Even though it’s small, because you've found an original, authentic section, you can use it to restore the rest of the fresco, one piece at a time. After going through the Light Story experience, you'll feel that rendering the vision for your life is more like a restoration process than a creation-from-nothing process.

Without a deeply-rooted vision of how your business will uniquely and specifically integrate into the vision for your life, you're likely setting yourself up for years of building something that is not aligned with what you truly desire, which leads to burnout, disappointment, and chasing what life can look like instead of what it can feel like.

creator's perspective

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Get the Light Story Experience that gives tangible solutions for problems like:

  • I feel like I keep hitting my head against a brick wall trying to reach my goals, no matter how hard I work.
  • I thought I knew what I wanted, but now that I have it it's not bringing me the joy I expected. What do I actually want?
  • Does more money equal more problems?
  • Am I wrong for wanting to grow bigger?
  • Am I wrong for not wanting to grow bigger?
  • I'm so tired of all of the bullshit of business, marketing, capitalism, etc., yet I still feel like I'm supposed to try. How do I do this in an aligned way?
  • Can I actually have everything that I want? Or is that selfish of me? What about people who aren't as privileged as me?
  • "Up-leveling" sounds gross and often exploitative, but I think it's the closest word to what I'm looking for. Can I do it without being gross?
  • I feel totally uninspired by my business.
  • What does the integration of life and business actually look like for me?
  • What will actually bring me happiness in my life?
  • I know I should be wanting to scale my business, but I don't want to because I'm so burnt out and I kinda hate my business right now.
  • I feel so worried that I'll never be able to succeed at anything. Is that true?

creator's perspective

testimonials

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

read more>

What you get:

With purchase, you will receive access to an audio training and workbook that will guide you through finding your Light Story.

  • Written with our commitment to diversity, equity and inclusion and edited by our resident DEI consultant, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

creator's perspective

testimonials

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Experience Includes:
  • A guided meditation to identify your Light Story (and troubleshooting whether it's the "right" one) so you can find a powerful source of inspiration for next-level you
  • An exercise in tandem with finding your Light Story to identify and release specific-to-you limiting beliefs so you can access the perspective and wisdom of next-level you
  • An exercise to ask permission and align in deep partnership with the Divine to collaborate on bringing forth your vision
  • An exercise to receive wisdom from the Divine about which unique truths are essential for you to live by
  • An exercise to identify the things you truly want, as opposed to what you've been trained to want
  • An exercise to receive a tangible understanding of how work must feel in your body in order to align with the life of next-level you so you can show up in that energy
  • An exercise that includes daily opportunities to learn about and step into next-level you so you can collapse the timeline of receiving what you desire

creator's perspective

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  • reaching back into your memories could open a wave of traumatic triggers
  • you have complete confidence in your own power, potential, and vision
  • you're happy following someone else's path
  • nothing in this product description speaks to you
The Light Story is for you.

This is not for you if...

This is for you if...

if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...
  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

creator's perspective

testimonials

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

creator's perspective

testimonials

description

How will this help me?

The EN|SCE Difference

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Is this for me?

Refund Policy

It was two years ago when I realized that the Heart Story (my radical process for bridging business and creativity) had a sequel: a Light Story. It appeared to me in desperate circumstances.

Just weeks before I would birth my third baby, the world shut down during my refund period which left me with $12k in panicked refunds. We get the occassional refund request, but it had never been like this. As the breadwinner for our family, all I could feel when I looked at my bank account was deep shame about my inability to care for us financially the way I had always meant to.

After taking just 3 weeks of maternity leave, I had a newborn I nursed between (and during) coaching calls. I’d look at my other young children and make promises of “Soon. Soon, I’ll be able to give to you the life you deserve.”

It’s painful now to remember how that felt. Looking back, I wish I would’ve asked for more help. I wish I would’ve realized that the load I was trying to carry was too heavy. Instead of constantly feeling like I had failed, I wish I would’ve understood all of the good I had done and that what I had done was enough and what had happened in the wake of the pandemic was traumatic and not my fault.

But alas, that’s not how it felt in the moment. What did happen was that I decided to hire an expensive mindset coach in hopes of creating a better outcome.

Slowly, ever so slowly, I started to heal the pain and the poison and the shame. But one thing continued to be elusive and at the top of my mind constantly:

How would I reach my goals? I had dreams of more ease, presence, travel, culture. I wanted to bring beautiful things into my life. But everything I’d learned about manifesting and changing my mindset felt…strange. Most manifesting guides I’d read were really clear that one had to be completely specific about one wanted or one wouldn’t be offered it.

creator's perspective

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Emma Natter

"My Sacred Stories help me realize that I can trust myself."

Kate Harline Andelin

"I feel like each week I'm slowly turning my business from the big fiery monster that I thought my business should look like into a beautiful lush island which is true to me and how I want to do things."

Hailey Hart

"That was the first time I connected with the divine feminine in practice rather than just theory."

Alex Friendly

"I just finished the Light Story training and I have gotten so much out of this past week that I can't even believe it. I immediately felt like there were two shapes for how my work feels in my body. The first one was surrounding me in a protective, warm, glowy cloud. The other one was so jubilant that it expanded out and was filling the night sky and into the atmosphere and into space and I didn't even realize I was doing that as I was writing it out and then I realized, "oh my God this is exactly what we were talking about at the Coaching Table!" I realized how I have been diminishing myself and hiding, and afraid to be seen. I feel like Jean Gray when she's becoming the phoenix and she lets the power out that she's always had but has been trying to contain. I need to let it out. I wanted to share that because it felt BIG, and you are the only people that will understand."

creator's perspective

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Is this for me?

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In the 2 hours it takes to go through this experience, you can instantly up-level your mindset, receive crucial clarity, feel an unprecedented confidence in your purpose, feel the love, support and direction of the Divine in your creative calling, and peacefully take the unique next steps you need to take in order to move toward your vision.
As you can probably tell, everything in the Light Story Experience is brewed from working through my own angst and struggles as well as coaching conversations I've had with creative entrepreneurs over the years. Leading your business with your heart can feel really lonely once you realize that there is literally no one out there who has all of the answers. That is, until you realize that there is someone inside who does have all of the answers. You.

Between trying to take care of all of the customers and clients in your business, taking care of the loved ones in your life, and somehow making self and communal-care a priority, you have enough pressure on you to "get it all right." Let yourself be supported by going through the Light Story Experience.

After going through this experience, creative entrepreneurs feel a powerful, unique-to-them, deeply-rooted, aligned vision of their next-level self, as well as feeling deeply supported by the Divine in achieving that vision.

creator's perspective

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Is this for me?

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Emma Natter

So dutifully, I filled my mood boards with expensive interiors, expensive real estate locations, and expensive homeware. But it didn’t work. I’d get bored of wanting those things. I really love interiors and beautiful architecture, but the things were never really what it was about. They didn’t really mean anything.

Instead, most of the things I wanted were feelings and experiences that could shape shift from a swim in a Swiss lake to a dinner around a farm table in a small house to a boat ride through a magically-lit grotto.

So I wondered if there was something akin to a Heart Story that would help me. Some experience I’d already had that could cut through the noise of what other people were trying to teach me that I didn’t understand. One day it appeared to me, full formed. A memory that would serve as a touchstone to help me integrate all of the disparate parts of my life. A tool that clarified, in no uncertain terms, my power and potential (including a powerful experience with the Devine Feminine).

It was after those days of discovery that I spent my working days walking in the hills and running back to my computer to transcribe everything I had learned. Instead of feeling dried out, I felt bursting with energy, life, ideas, and love. I started to live into those magical swims, the friendships and coaching program that would facilitate life-giving conversations and projects, the confidence that I knew what I wanted and I knew what I needed to do to get there.

My life has been marked by situations where I looked to everything but myself. My Sacred Stories help me realize that I can trust myself.

The unfolding of all of the dreams of my life is still a work in progress and I’m more than okay with that. In fact, months ago I realized that the work I dream of doing is so large that I couldn’t possibly finish it in my lifetime. That actually brings me comfort, realizing that there is so much to do and I will never finish it. I can relax and enjoy the journey instead of waiting until my work is finished.

creator's perspective

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How will this help me?

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CLOSE DETAILS

Sacred Story

Light story

Step into your next level self today

close details

$495

We're taught what we should want before we even ask ourselves. From the people we should feel attraction for to the clothes we should long for to the body we should have. In a world where marketers exploit our rocky self-trust so they can promise us acceptance, happiness, comfort, safety, and stability with their answers, it's no wonder we often question our intuition.

For a Creative Entrepreneur like you who wants to sell with authenticity and grace, the question is, how can you create desire for your work without exploiting people's pain, trauma, insecurity, and fears?

I had the same question when I was working on a new sales funnel for one of my programs. I was putting together a pretty straight-forward sales structure with a webinar and emails, but something about it felt off. (As every business strategy always feels for me.) That's when I opened up my notebook at the top of a beautiful hike and asked the questions that led to finding my Frame Story (One of my Sacred Stories, which are the signature building blocks of every experience at EN|SCE. A Sacred Story is a specific memory that acts as single point of inspiration for a certain area your business.), which has had the most profound affect on helping me unlock the doors to authentic, non-forceful desire being able to emanate from my work.

The deep truth I learned from working with my Frame Story, is that non-exploitative, non-forceful desire is a gift that begins within yourself, like the scent of a rose wafting up from within. Desire is fun, exciting, beautiful, and sexy. I learned that most marketers operate from a very masculine idea of creating desire: obvious, pointed, specific, forceful, straight-forward, explicit, and linear. Yet for many creatives (including myself) it doesn't feel right to only sell from this perspective. And for many artists, it doesn't work at all. My Frame Story taught me a more feminine idea of creating desire: subtle, soft, warm, implicit, circular, nuanced, layered, and metaphorical. And that was just the beginning.

Without a clear understanding of how you can authentically and uniquely create desire for your work, you'll likely have to settle for creating desire based only on the fears, insecurities, and pains of your clients and customers, which is exactly what makes marketing and selling your work feel gross in the first place.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

Get the Frame Story Experience that gives tangible solutions for problems like:

  • How should I market this particular product?
  • What should my sales process be like?
  • How can I package my particular skill set and gifts in a way that will be extremely attractive to other people?
  • How do I stop hating marketing and sales?
  • How can I create a marketing and sales process that feels good to me? (Not that I can just tolerate because "that's how it's done")
  • How can I market and sell my work without just capitalizing on people's pain and fear?
  • How can marketing and sales be fun?
  • How can marketing and sales be a beautiful, creative process?
  • Marketing and selling my own creations is intensely difficult and triggering. Can you make it easier for me?
  • I'm so tired of all of the bullshit of business, marketing, capitalism, etc., yet I still feel like I'm supposed to try. How do I do this in an aligned way?
  • I keep making sales funnels and because I hate all of them, I keep sabotaging them all and now I'm not making enough for my bottom line.
  • I feel like I keep hitting my head against a brick wall trying to market and sell my work, no matter how hard I work.
  • I know I should be wanting to build an amazing sales and marketing process for my business, but I don't want to because I'm so burnt out and I kinda hate my business right now.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

read more>

What you get:

With purchase, you will receive access to an audio training and workbook that will lead you through finding your Frame Story.

  • Written with our commitment to diversity, equity and inclusion, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: Every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Experience Includes:
  • A guided meditation to identify your Frame Story (and troubleshooting whether it's the "right" one) so you can find a powerful source of inspiration for your marketing and sales
  • An exercise in tandem with finding your Frame Story to inspire unique, powerful marketing events, approaches, and ideas
  • An exercise to practice your next marketing event in alignment
  • An exercise to pull inspiration from your Frame Story in your branding, copy, and imagery
  • An exercise to draw inspiration for writing copy dripping with desire

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

  • reaching back into your memories could open a wave of traumatic triggers
  • you have complete confidence in the authentic desire in your marketing, and sales processes
  • you're happy following someone else's marketing and sales templates
  • the description of this experience isn't speaking to you
The Frame Story is for you.

This is not for you if...

This is for you if...

if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...

  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

In the 2 hours it takes to go through this experience, you can instantly up-level your marketing and sales inspiration, receive crucial clarity, feel an unprecedented confidence in how you'll share your work with the world, feel permission to put your creative calling out into the world your way, and peacefully take your unique next steps to start marketing and selling with this new, non-exploitative, up-leveled energy.


As you can probably tell, everything in the Frame Story Experience is brewed from working through my own angst and struggles as well as coaching conversations I've had with creative entrepreneurs over the years. Leading your business with your heart can feel really lonely once you realize that there is literally no one out there who has all of the answers. That is, until you realize that there is someone inside who does have all of the answers. You.

Between trying to post on social media, getting your email responses to clients just right, and creating an incredible product or service, you have enough pressure on you to "get it all right." Let yourself be supported by going through the Frame Story Experience.

After going through this experience, creative entrepreneurs feel a sense of peace and alignment with the way they want to market and sell their work.



description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

CLOSE DETAILS

Sacred Story

frame story

Tap into the easiest marketing and sales approach for you

close details

$495

We're taught how we need to act in order to be accepted without asking ourselves how we want to show up in the world. From how we should speak to what we should be interested in to what we should wear. In a world where marketers exploit our rocky self-trust so they can promise us acceptance, happiness, comfort, safety, and stability with their answers, it's no wonder we often question our intuition.

For a Creative Entrepreneur like you who wants to attract aligned (and repeat) customers and clients from traffic platforms and invite them into a community, the question is, how can you create a sense of belonging and true community where people want to return to again and again?

I had the same question when I kept thinking about traffic. I had read so many books and trainings about traffic strategies, and I couldn't figure out what Sacred Story would match. Then my Home Story fell into my head as I sat and read one of my favorite fantasy novels. My Home Story didn't just become the inspiration for my community, but helped me find profound alignment in building a business model that I could happily scale.

The deep truth I learned from working with my Home Story, is that to help create a community where people feel like they belong, I need to show up in a place of belonging to myself. Plus, once I opened the door to my Home Story inspiration, the idea for my beautiful EN School of Creative Entrepreneurship presented herself as though she had always been waiting in the wings.

Without a clear understanding of how you can authentically and uniquely create belonging for your community, you'll likely have to settle for creating community based only on how other people have done things, or based on exploiting people's attention, trust, fear, and pain, which is exactly what makes traffic strategies feel gross in the first place.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

Get the Home Story Experience that gives tangible solutions for problems like:

  • What should my community feel like?
  • What will make my community feel unique, inspiring, fun, exciting? How can I create an online (or in person) place where my community members feel at home?
  • What are some ways that I can invite people into my community?
  • How do I stop hating marketing and sales?
  • How can I create a marketing and sales process that feels good to me and my customers and clients? (Not that I can just tolerate because "that's how it's done")
  • How can I market and sell my work without just capitalizing on people's pain and fear?
  • How can putting myself in front of traffic be fun?
  • How can putting myself in front of traffic be a beautiful, creative process?
  • Marketing and selling my own creations in front of strangers is intensely difficult and triggering. Can you make it easier for me?
  • I'm so tired of all of the bullshit of business, marketing, capitalism, etc., yet I still feel like I'm supposed to try. How do I do this in an aligned way?
  • I feel like I keep hitting my head against a brick wall trying to market and sell my work to new traffic, no matter how hard I work.
  • I know I should be wanting to build an amazing traffic strategy for my business, but I don't want to because I'm so burnt out and I kinda hate my business right now.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

read more>

What you get:

With purchase, you will receive access to an audio training and workbook that will lead you through the experience.

  • Written with our commitment to diversity, equity and inclusion, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: Every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Experience Includes:
  • A guided meditation to identify your Home Story (and troubleshooting whether it's the "right" one) so you can find a powerful source of inspiration for your marketing and sales
  • An exercise in tandem with finding your Home Story to inspire unique, powerful ideas for your community
  • An exercise to find an up-leveled, scalable business model
  • An exercise to pull inspiration from your Home Story into your marketing

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

  • reaching back into your memories could open a wave of traumatic triggers
  • you have complete confidence in your approach to traffic and community building
  • you're happy following someone else's marketing and sales templates
  • the description of the experience isn't speaking to you
The Home Story is for you.

This is not for you if...

This is for you if...

if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...

  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

In the 2 hours it takes to go through this experience, you can instantly up-level your traffic inspiration, receive crucial clarity, feel an unprecedented confidence in how you'll share your work with your current community and also future community members, feel more permission to put your creative calling out into the world, and peacefully take your unique next steps to start building your community with this new, non-exploitative, up-leveled energy.
As you can probably tell, everything in the Home Story Experience is brewed from working through my own angst and struggles as well as coaching conversations I've had with creative entrepreneurs over the years. Leading your business with your heart can feel really lonely once you realize that there is literally no one out there who has all of the answers. That is, until you realize that there is someone inside who does have all of the answers. You.

Between creating your beautiful work and getting your business in order, you have enough pressure on you to "get it all right." Let yourself be supported by going through the Home Story Experience.

After going through this experience, creative entrepreneurs feel a sense of peace and alignment with the way they want to bring traffic into their world.



description

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The EN|SCE Difference

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Is this for me?

Refund Policy

CLOSE DETAILS

Sacred Story

home story

Channel a true place of belonging for your community

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$495

We're taught what we should do, what we should have, and who we should be before we even ask ourselves. In a world where marketers exploit our rocky self-trust so they can promise us happiness, acceptance, comfort, safety, and stability with their answers, it's no wonder we often question our intuition.

For a Creative Entrepreneur like you who wants to build a business that will support the life you dream of, the question is, how can you make aligned choices now in order to get there?

I was asking the same question when I felt burnt out, discouraged, and unsure of what my next move would be after trying to follow everyone else's formula. That's when I stumbled upon more Sacred Stories, one after another (Sacred Stories are the signature building blocks of every experience at EN|SCE. A Sacred Story is a specific memory that acts as single point of inspiration for a certain area in your business.). My Heart Story, Light Story, Frame Story, and Home Story have helped me lock into my own potential and alignment between my creativity and business.

While you can find your Heart Story for free, the other 3 Sacred Stories in this bundle were previously ONLY available if you purchased my core curriculum, The Creator's Pilgrimage (priced at $1997). Now, you can buy the three as a bundle, and get access to 3 Sacred Stories for the price of 2. 

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

Get the Sacred Story Bundle that gives tangible solutions for problems like:

  • I feel like I keep hitting my head against a brick wall trying to reach my goals, no matter how hard I work.
  • I thought I knew what I wanted, but now that I have it it's not bringing me the joy I expected. What do I actually want?
  • Does more money equal more problems?
  • Am I wrong for wanting to grow bigger?
  • Am I wrong for not wanting to grow bigger?
  • I'm so tired of all of the bullshit of business, marketing, capitalism, etc., yet I still feel like I'm supposed to try. How do I do this in an aligned way?
  • Can I actually have everything that I want? Or is that selfish of me? What about people who aren't as privileged as me?
  • "Up-leveling" sounds gross and often exploitative, but I think it's the closest word to what I'm looking for. Can I do it without being gross?
  • I feel totally uninspired by my business.
  • What does the integration of life and business actually look like for me?
  • What will actually bring me happiness in my life?
  • I know I should be wanting to scale my business, but I don't want to because I'm so burnt out and I kinda hate my business right now.
  • I feel so worried that I'll never be able to succeed at anything. Is that true?

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What you get:

With purchase, you will receive access to audio trainings and workbooks that will guide you through finding your Light Story, Frame Story, and Home Story.

  • Written with our commitment to diversity, equity and inclusion, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: Every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Light Story Experience Includes:
  • A guided meditation to identify your Light Story (and troubleshooting whether it's the "right" one) so you can find a powerful source of inspiration for next-level you
  • An exercise in tandem with finding your Light Story to identify and release specific-to-you limiting beliefs so you can access the perspective and wisdom of next-level you
  • An exercise to ask permission and align in deep partnership with the Divine to collaborate on bringing forth your vision
  • An exercise to receive wisdom from the Divine about which unique truths are essential for you to live by
  • An exercise to identify the things you truly want, as opposed to what you've been trained to want
  • An exercise to receive a tangible understanding of how work must feel in your body in order to align with the life of next-level you so you can show up in that energy
  • An exercise that includes daily opportunities to learn about and step into next-level you so you can collapse the timeline of receiving what you desire

read more >

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

  • reaching back into your memories could open a wave of traumatic triggers
  • you have complete confidence in your approach to traffic and community building
  • you're happy following someone else's marketing and sales templates
  • the description of the experience isn't speaking to you
Then the Sacred Story Bundle is for you.

This is not for you if...

This is for you if...

if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...

  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Frame Story Experience Includes:
  • A guided meditation to identify your Frame Story (and troubleshooting whether it's the "right" one) so you can find a powerful source of inspiration for your marketing and sales
  • An exercise in tandem with finding your Frame Story to inspire unique, powerful marketing events, approaches, and ideas
  • An exercise to practice your next marketing event in alignment
  • An exercise to pull inspiration from your Frame Story in your branding, copy, and imagery
  • An exercise to draw inspiration for writing copy dripping with desire

What the Home Story Experience Includes:
  • A guided meditation to identify your Home Story (and troubleshooting whether it's the "right" one) so you can find a powerful source of inspiration for your marketing and sales
  • An exercise in tandem with finding your Home Story to inspire unique, powerful ideas for your community
  • An exercise to find an up-leveled, scalable business model
  • An exercise to pull inspiration from your Home Story into your marketing

read more >

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

As you can probably tell, everything in each of the Sacred Story Experiences is brewed from working through my own angst and struggles as well as coaching conversations I've had with creative entrepreneurs over the years. Leading your business with your heart can feel really lonely once you realize that there is literally no one out there who has all of the answers. That is, until you realize that there is someone inside who does have all of the answers. You.

Between trying to take care of all of the customers and clients in your business, taking care of the loved ones in your life, and somehow making self and communal-care a priority, you have enough pressure on you to "get it all right." Let yourself be supported by going through these Sacred Stories.

After going through the Light Story experience, creative entrepreneurs feel a powerful, unique-to-them, deeply-rooted, aligned vision of their next-level self, as well as feeling deeply supported by the Divine in achieving that vision.

After going through the Frame Story experience, creative entrepreneurs feel a sense of peace, alignment, confidence, and clarity with the way they want to market and sell their work.

After going through the Home Story experience, creative entrepreneurs feel a sense of peace and alignment with the way they want to bring traffic into their world.

In the hours it takes to go through these experiences (about. 2 hours each), you can instantly up-level your mindset, align your marketing strategy and peacefully take the unique next steps you need to take in order to move toward your vision.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

CLOSE DETAILS

Sacred Story

bundle

Joyfully integrate your goals, creativity, sales, community and life

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b

i

$1485

$1195

Uplevel your images in 10 seconds...

Learn More About the Light Academia Presets

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i

buy now

$25

It's thinking that your images need to be perfect before you can show people what you're creating. I want to introduce you to a mantra that has been extremely freeing for me: "I am prolific. Not perfect." I know brilliant creatives who really want to share their work, and yet they waited months or years because they were too afraid of beginning to share the "wrong" or "not good enough" images of their work. But you have to be bad at something before you can be good at it. My presets help take the edge off. You may not have it all figured out, but if you want to have an aesthetic in the realm of Light Academia, these presets will give you a leg up on looking that much more professional, cohesive, and intentional right away.

I've worked with plenty of creatives over the years as an art director and know that once you can get your imagery cohesive, elevated, and aligned, you can communicate so much of the intangibles that can never be explained with words.

Without elevated and cohesive imagery, you might settle into the background, feel less confident when talking to your clients and customers about your prices, and second-guess the value of your work every time you look at your images (which isn't a fault of yours, but a natural part of being a brilliant Creative Entrepreneur like yourself).

But what’s more likely to hold you back from attracting clients than not having perfectly edited images?

You can feel terribly exposed…sharing images for your business with your audience, whether on your website or social media. And editing them to communicate that people should take your business seriously is no small thing.

Maybe the vision you had in your head does not match the image staring at you from your screen...maybe what you're looking at is something woefully amateur. Or no matter how much you've learned to adjust the color and exposure, each image looks like it belongs to a different business. They're not telling one cohesive brand story.

You see, in the kerfuffle of "everyone" now being a photographer, most people don't understand that finding your editing style is a journey that photographers spend thousands of hours, pieces of their soul, and years of their life in editing software to figure out. And it's one of the key parts to creating elevated, cohesive imagery. 

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

Get the presets that gives tangible solutions for problems like:

  • How do I make each image look light, clean, and professional?
  • How can I tell a more cohesive story with my imagery?

In the 10 minutes it takes to set up your presets in Adobe Lightroom (on mobile and/or desktop), you can start seeing professional images immediately.
As you can probably tell, everything in these presets is brewed from working as a coach and art director with Creative Entrepreneurs for 5+ years. If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to get all of the arenas of your business up and running...including the imagery that your potential clients and customers will see. The bad news is that because we live in an internet world, you really do have to have images that tell the story of your business. The good news is that you have plenty of resources. With just your iPhone, you can shoot beautiful imagery. And with these presets, they can look like they're part of the same story.

Between creating your products, serving your clients, and figuring out how to do this whole business thing, you have enough to do. Don’t let the editing of your images get in the way of putting your creative calling into the world.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What you get:

With purchase, you will receive one license for my Light Academia Presets, that is downloadable immediately upon purchase.

  • Used by hundreds of creative entrepreneurs so you can be sure these presets work wonders.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

What the Presets Includes:
  • 10 curated presets that can be used on both the Lightroom Mobile App and Lightroom Desktop App.
  • Instructions on how to download and get them on the Lightroom Mobile App (installation takes about 10 minutes. Then every time you need to edit, it will take about 30 seconds.)

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

...then these presets are for you.
if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If you have an aesthetic that is...
  • Clear
  • Light

If your work includes...
  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

CLOSE DETAILS

Light Academia

Presets

Uplevel your images in 10 seconds

close details

$25

Bewitching Invitations

A 7-part connection-focused sales email template

Email marketing sounds like a clever-enough strategy, but actually getting up the courage to send a full email sales sequence...? That can feel absolutely terrifying.

What if people are so mad that you sent them an email asking them to buy? What if they unsubscribe? Or what if you just do it all wrong and no one buys? It can truly feel like too much possible rejection to handle.

Captions that Gather

Learn to write connection-focused short-form copy that converts

Have you ever felt your mind go blank as soon as you stare at the space where you're supposed to write your caption? Writing the perfect caption can feel like trying to start a conversation with a stranger on a bus: uncomfortable, unnecessary, intrusive, and unlikely to go anywhere.

And yet learning to write powerful short-form copy for your business is one of the most overlooked opportunities in creative entrepreneurship. You see, one of the best ways to build relationships full of trust with other humans is not to wow them with grandiose gestures, but to share, little by little. Brene Brown says it's like filling up a jar full of warm fuzzies. It's a consistency thing.

Failure is creative compost

Release your fear of failure and imperfection (again)

It's easy to feel like everything in your business is teetering on the edge of failure. Even just existing as a creative entrepreneur can feel like an almost-fail, not to mention creating and sharing your heart. With your bank account ever-looming and getting rejected more than you make a sale, it can be hard on the soul.

Maybe you watch the businesses of the people you follow and you think, "I could do that." And you're right. You can do that (or something like it).

bewitching invitations

 $297

the failure as creative compost lecture

 $45

Release your fear of failure and imperfection (again)

A 7-part connection-focused sales email template

Shop Mini-Courses

Elusive Writing Projects. Finished Together.

captions that gather

 $149

Learn to write connection-focused short-form copy that converts

add to cart

add to cart

add to cart

What if you could have sales emails that are connection driven first and still support you in surpassing your sales goals?

Email marketing sounds like a clever-enough strategy, but actually getting up the courage to send a full email sales sequence...? That can feel absolutely terrifying.

What if people are so mad that you sent them an email asking them to buy? What if they unsubscribe? Or what if you just do it all wrong and no one buys? It can truly feel like too much possible rejection to handle.

You may or may not know this about me, but it would be difficult to find a person alive who has more obsessively written and rewritten all of their sales copy more than I have. Especially sales emails. I had it in my mind for so many years that if I could just nail the email copy, I would finally reach the sales revenue I dreamed of. I believed the lie that there was a right way to write email copy, and I just could never get there. Looking back, I realize that no matter which iteration of sales emails I was using, I was always able to make sales at a seriously good conversion rate (although my perfectionist, trauma-addled brain often disagreed, so it was confusing!). What I learned from thousands of hours of rewriting, is that there are so many right ways you can write emails. My goal with Bewitching Invitations is to usher you out of email-writing paralysis, and make it easy for you to complete a full sales sequence.



description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

Bewitching Invitations is here to help you.
If you're like me, you recognize immediately when your heart strings are getting pulled just for the sake of the sale and you can’t handle it. And yet…when the sale comes through...when you run around the house and tell your partner that you have just made the sale of your life...when you feel so affirmed in the work that you do...that someone understands...someone values it enough to buy...someone sees you.

Gosh, it feels good, doesn’t it? But it all doesn’t matter if they only bought because they felt compelled, controlled, manipulated, or afraid.

Instead, what if you helped them step into the magic that you have met at the exact right time and that your gifts can serve their needs perfectly?

Instead, what if you helped them know exactly when it’s not the right fit so that if it is in the future, they come back. And when they do, they’re perfectly prepared to be here with you?

What if you experienced less refunds and less disappointed customers because they weren’t forced or guilted into a purchase that’s not right for them?

description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

What you get:

With purchase, you will receive instant access to my course and templates, Bewitching Invitations.

  • Written with our commitment to diversity, equity and inclusion, you can feel confident that our products are created by people who are doing their own work and are committed to nurturing an economy free of exploitation.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

What's Included:
4 sales funnel email templates that cover:
  • Selling as business to business
  • Selling as business to consumer
  • Selling a physical product
  • Selling art
  • Selling a business service
  • Selling a consumer service
11 lessons to guide you in approaching email marketing from a heart-aligned place including:
  • Reframing sales funnel emails to be a beautifully creative endeavor
  • Finding authentic inspiration from your own life
  • Selling from a powerfully abundant space instead of a space of scarcity
  • Transcending the gross
Sales funnel tours
  • Watch me break down each of the 28 emails in terms of strategy, craft, and persuasion
  • Watch me use the templates in real time to sell a product
  • Find inspiration for ways you can apply ideas to your own work
  • Break free of the "right" way to do sales emails and experiment with powerful ways you can write it your way
  • Remove the mysterious magic of sales emails and write them yourself
Flodesk Implementation
  • Get the secret, simple, beautiful step-by-step flow I use to bring in automated sales (and watch me set it up in real time)
  • Specific ideas and training for how to use FloDesk's beautiful design to support the persuasiveness, delightfulness, and truth of your writing
  • How to lay out the design of an email (even if you use an email provider outside of FloDesk)
Timeline to Implement in 7 Days or Less
  • While there's no time constraint here, you could get a beautiful, simple funnel up in the next week without too much trouble. It's going to help your business focus more on the sale (never a bad refocus for us creatives). Also, it's a bunch of templates. Use them how you want to and have fun.

description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

...then this course is for you.
if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...
  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

Emma Natter

Did you know I fell in love with my husband by writing letters? No, really. For three and a half years, we didn’t see each other or talk on the phone. We just wrote letters. Every week, I’d hope to hear from him again. What he was thinking about, his responses to my responses to him. Nothing was sappy. We were mostly making references to our favorite fantasy novels and finding gossip to share about our mutual friends. But when we finally hung out, I felt like we had been friends all our lives.

I think email marketing can be more like this. I mean it should be more like this, shouldn’t it? Letter writing was how people used to communicate, build relationships, make decisions?

I think sales emails in email marketing could feel more like this.

I wrote you a template to show you how.

description

How will this help me?

The EN|SCE Difference

creator's perspective

what's included

Is this for me?

Refund Policy

faq

What do you mean by template?

So the point of this template is that sure, you can use it as a fill-in-the-blank. It’ll work to just get you started! If that’s where you’re at, do it. If you trust me and my voice and my values and where I’m coming from, it’ll help you at least have something up that I don’t think will make you feel embarrassed. It’s written from the heart. It’s written with the intent to serve first and hold space for people to purchase stuff from you second. (And yes, people buy. The perfect people for you. And they keep coming back.)

But, there is no right answer. What I hope is that this will help you see patterns that you’d like to use, imitate, or leave. I want you to find your own ways to implement what I've taught you. I want you to try things that make you feel excited, happy, and like you’re truly sharing what you want to share. I’m giving you tons of examples of what I’m doing and why, and how you can take that and do something for yourself. Basically, tons of support to help you steal like an artist. Will I be able to answer every single possible situation you have in your business? Of course not. No product will give you that. But we do offer 1-1 and group support in our coaching program if you'd like that kind of support.

Plus, I’ll teach you my favorite way on Flodesk (which you can apply to other email softwares, but Flodesk is my favorite) to set up your email funnel, as well as ways to allow the design on Flodesk to help you speak your truth even more powerfully.

Your work deserves a moment in the spotlight. A time where people get to actually understand it, how it can help them, and then make their choice.

Bewitching Invitations can help you.

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But what to say? And how to say it?

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And yet learning to write powerful short-form copy for your business is one of the most overlooked opportunities in creative entrepreneurship. You see, one of the best ways to build relationships full of trust with other humans is not to wow them with grandiose gestures, but to share, little by little. Brene Brown says it's like filling up a jar full of warm fuzzies. It's a consistency thing.

Connecting in the space beneath the pictures is a way I have always had a knack for bringing in sales. In fact, I once made a $3000 sale directly because of a particularly powerful caption I had written. These are places to connect.


Have you ever felt your mind go blank as soon as you stare at the space where you're supposed to write your caption? Writing the perfect caption can feel like trying to start a conversation with a stranger on a bus: uncomfortable, unnecessary, intrusive, and unlikely to go anywhere.

Get the Captions that Gather Course that gives tangible solutions for problems like:
  • What should I say in my captions?
  • How do I bridge that awkward moment from friendly human to business-owner-asking-for-money?
  • Should I just write quotes, puns, or song lyrics for my captions?
  • I know I'm an interesting person with a lot to offer but that's just not translating online. What do I do?
  • How do I create a deeper connection with my audience? You know, the way I feel about the people I follow?
  • I want to reveal personal things about my life. How do I do that in a way that connects with my business?
  • I don't want to reveal personal things about my life. Do I have to do that in order for people to connect with my business?

As you can probably tell, everything in Captions that Gather is brewed from:
  • My own struggles with learning the short-form genre
  • My BA and MFA in creative writing
  • Conversations and coaching sessions I've done with Creative Entrepreneurs over 5+ years
  • Copywriting I've done for clients over 5+ years

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What you get:

With purchase, you will receive immediate access to Captions that Gather upon purchase.

  • Taken by hundreds of Creative Entrepreneurs, you can be sure it speaks specifically to your desires and goals in writing and sharing.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

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What the Course Includes:
3 Chapters with video lessons to teach you what you need to know to write powerful short-form captions

Chapter 1: Foundations

  • Learn my signature approach to short-form copy to transform yours into the game-changing, life-giving strategy that will bring you new friends who are looking to be customers.
  • Learn how to come from a place of authenticity and generosity with every post.
  • Learn what makes a successful caption and what doesn't.
  • Learn how to avoid the biggest mistakes people use every day that turns customers and clients off.
  • Learn how to analyze your captions from the past and make improvements for the future.
  • Get dozens of prompts to try out yourself.

Chapter 2: Style and Storytelling
  • Learn exactly how to craft hooks that get people to tap to read more.
  • Learn my recommended 5 writing skills to cultivate in order to write phenomenal stories in your captions.
  • Learn how to craft memorable images with your writing that people can't get out of their minds.
  • Learn how to write in a way where people feel understood.
  • Learn how to keep people reading through an entire caption.
  • Learn how to write in a way that people really enjoy reading and interacting with
  • Learn how to be clear and concise.
  • Learn 4 structures that give you variety in the way you tell stories in your captions.
  • Learn how to craft interesting questions that actually get interesting answers.
  • Get dozens of prompts to inspire you to write captions that gather.

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...then this course is for you.
if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...
  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

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While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

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Paige Griffith

"It seems too simple-to-be-true that you can really make a drastic change in your engagement by taking this 2 hour course, but it is THAT EASY!"

Abby Waller

"Emma's course, Captions that Gather, is a game changer!

I love how she breaks down each part of a potential caption and gives you quick, but tangible tips to quickly begin using! She opened my eyes in a lot of ways on how to truly capture the attention of my audience without over-sharing or adding in un-needed fluff!

Before taking her course I was feeling burnt out and not sure what to share anymore, but now I am viewing writing captions in a whole new way and actually enjoy sitting down and planning out my content!

This course was super easy and quick to take, which is a huge bonus, and allows you to put what you learned into action immediately! I can't recommend it enough!"

carli anna

"Before I started this course I was really struggling with getting good authentic engagement on Instagram. It seemed like no matter what I tried, my Instagram captions felt boring and too forced. Now I'm getting deep authentic comments that are building REAL relationships, which is number one to me! Thanks Emma!"


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It's not putting your writing out there at all because you're afraid of doing it wrong. I know too many creatives who don't know what to write so they don't write anything and they lose opportunities to build connection and relationship with their audiences. 

If there's something you don't need to spend thousands of hours trying to get just right, it's writing your short-form copy like captions. You deserve to spend the majority of your time creating what you feel called to create. Unless writing Instagram captions is your life's work, they shouldn't be the focus of a lot of your time.

And with social platforms like Instagram changing their algorithm every other day, writing captions is less about mass-appeal, and more about connecting with the people who actually see it. Instead of hoping that every follower sees every post, imagine that your almost-customer has come to your page and is bingeing all of the content later like flipping pages of a magazine.
Maybe you have so much to say that you have no idea where to start, especially when there's a cut-off for how many characters you can use. Or worse, maybe you just have never felt comfortable using words to communicate and you tell anyone anytime writing comes up that you are "just not a writer."

But what’s more likely to hold you back from putting your creative calling into the world isn't having too much to say or being a terrible writer.

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In the 2 hours it takes to go through this course, you will develop short-form copywriting skills you’ll feel confident about using in your business so that you build authentic relationships that center around your message with every post, making those non-pushy sales conversations all natural.
If you’re new to being a creative entrepreneur, it can feel really overwhelming to realize that it is literally your job to do everything (at least at first)... including your short-form copy. And especially when it comes to your short-form copy, it needs to sound like you. The bad news is that because your business is so unique, no one will have the exact answer for what you need to say and how you need to say it. The good news is that after going through this course, your short-form copywriting will no longer feel like a stressful obstacle to overcome, but a useful tool in carrying out your growing vision for your life and business.

Between making what you feel called to make and figuring out all of the minutia of marketing your business online, you have enough to do. Don’t let writing captions get in the way of putting your creative calling into the world. 

After going through this course, Creative Entrepreneurs save themselves from months of not sharing about their business (which translates to missed opportunities for sales), and are able to comfortably share their work authentically.

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Chapter 3: Customizing Instagram for You
  • Learn to write what your followers need and want to hear with every post.
  • Learn how to finally speak your important message clearly in a way that resonates.
  • Learn how to use your skills and gifts to create an online presence that feels authentic to you.
  • Learn how to analyze your captions and regroup to create your next caption based on what you learn.
  • Several dozen prompts that are appropriate for you and your audience.

Plus these Bonuses:
  • Video Training: How Long Should My Captions Be?
  • Video Training: Plan Efficiently
  • Video Training: Instagram for Introverts
  • Video Training: How to be Appropriately Vulnerable
  • PDF: Planning Calendar
  • PDF: 4-Week Content Calendar Boost

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But what’s more likely to hold you back from building your business than sucking at everything in public?

It's easy to feel like everything in your business is teetering on the edge of failure. Even just existing as a creative entrepreneur can feel like an almost-fail, not to mention creating and sharing your heart. With your bank account ever-looming and getting rejected more than you make a sale, it can be hard on the soul.

Maybe you watch the businesses of the people you follow and you think, "I could do that." And you're right. You can do that (or something like it). But then you get into doing all of the things (website, social media, creating the products, creating the services, writing mountains of copy, getting your legal and financial stuff in order, doing email marketing, hiring new team members, to name a few) and all of the sudden, the few things you saw that seemed totally doable when you had the vision feels impossible because now you see a bigger picture of everything that needs to be done. You realize that if you really want to perform at the standard that's in your mind, you may never get there. Even if you dedicate every minute of your life to it.

You see, in the kerfuffle of all of the business and marketing experts telling you how possible it is to build your business, most people don't understand how often you have to suck - in public! - in order to get traction. What do I mean by sucking in public? I mean releasing products that don't sell the first time around. Sharing a special story with your audience and no one responding. Not having the perfectly beautiful graphics you know you could have if you could just spend a hundred hours learning Photoshop and really great design skills first. Doing your best to put together professional photos only for them to make you look like a total amateur. Filming yourself talking about your products with an ugly background instead of the elevated set you imagined. I assure you I feel each of these so deeply.

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Get the "Failure is Creative Compost" Lecture that gives tangible and intangible solutions for problems like:
  • Will my clients and customers be okay if I'm not perfect?
  • How do I expect people to pay for something that's not perfect?
  • How do I put something out there that's not perfect?
  • What should I do if I know I can do so much better but I'm just not there yet?
  • What do I do when I feel the crushing anxiety of trying to do more than I have the capacity for?
  • Am I alone in feeling the crushing weight of almost-failure at all times?

As you can probably tell, everything in this lecture is brewed from my own trauma-related issues with failure, people-pleasing, and the feminine wound of valuing oneself by how much she serves others. I've seen many of the same struggles working as a coach with Creative Entrepreneurs for 5+ years. No matter what level of creative entrepreneur you are, it can feel really overwhelming to realize that it is literally your job not only to get all of the arenas of your business up but keep them running...and to realize the terrifying truth that you cannot have it all perfect at once. The bad news is that because we live in an internet world, you are constantly able to compare yourself with competitors all over the world. The good news is that you are not alone. We're all sucking at this. We're all being bad at this. In public. If we can surrender to this every day, I think we'll be so much closer to the creative existence we each dream of individually and collectively.

Between keeping all the balls in the air, you have enough to feel like you're failing. Don’t let the pressure of "getting it right" get in the way of putting your creative calling into the world.

In the 60 minutes it takes to listen to the lecture, journal, and listen to the discussion, you can feel relief immediately.

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What you get:

With purchase, you will receive one license to the Failure is Creative Compost Lecture, which you will receive on our school-hosted platform.

  • Received with delight by students at EN|SCE so you can be sure this lecture is worthwhile.
  • Creative Calling-Centric Guarantee: every product we create begins from the heart out and helps you to do the same in your work. You can be assured that we place supporting your creative calling above all else.
  • A conversation rather than a directive. Being told that there’s a “way you’re supposed to do entrepreneurship” just makes it harder for you to trust your intuition. In our products, you’ll find ideas, conversations, prompts, invitations to use your Sacred Stories, and a journey that can lead you to find your own clear answers. What you won’t find? My insistence that this is the “right way.”

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What the Lecture Includes:
  • 1 lecture written and presented by Emma
  • Journal prompts and time to journal to help you release your resistance around being imperfect
  • A recorded, lively discussion of EN|SCE students feeling permission, adding insights, and so much more


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...then this lecture is for you.
if you are a:
Creative Entrepreneur

A Creative Entrepreneur is someone who feels called to put something into the world. At EN|SCE, we have a focus on helping small businesses, because that is an epicenter of the power of creative entrepreneurship, but we truly believe every person is a creative entrepreneur, whether you're a full-time unpaid caretaker, an employee, a rockstar, the CEO of a business that's been around for a century, or a solopreneur with a calligraphy business. A Creative Entrepreneur is dedicated to the creative process, their creative sovereignty, offering their gifts to the world, and believes that "all flourishing is mutual" (Robin Wall Kimmerer).

If your work includes...
  • making things that you feel called to make
  • surrendering to the creative process
  • taking charge of your own happiness

description

How will this help me?

The EN|SCE Difference

what's included

Is this for me?

Refund Policy

While we feel totally confident in how our products can serve you, we understand that sometimes something just isn’t what you need. That’s why we offer our 14-day Alignment Refund Policy. Take 14 days to live with what we’ve created. If it doesn’t feel aligned with where you want to take your business, just let us know and we’ll give you a refund, no questions asked.

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How will this help me?

The EN|SCE Difference

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Is this for me?

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It's not letting yourself suck in public. I wrote this lecture in the first month of Winter Term 2022. It was my second term ever, I was working on rewriting a course, and I had added three brand new team members to my team. This team part. Oof. It was a doozy. And not because of the people. They were the most aligned team members I had ever hired and they were brilliant and aligned with my vision. No, the problem was me. I felt bad asking them to do anything. I was terrified that I would say something wrong and they would abandon me. When I explained it to my friend I told her that I felt like typing a question in Slack to a team member felt like lifting a metaphorical hundred pounds. I would literally lie prone for thirty minutes after, letting myself process everything. I couldn't start working on the things I needed to write until midnight when I knew there would be no Slack notifications.

And then I had to write a lecture that I would give the next day, and it was 2 am.

Instead of writing the lecture, I made a couple of notes and then went to bed. I woke up early the next morning for coaching calls, knowing that I had just one hour after one of the calls to write my lecture. I didn't know what else to talk about except for that I was, at that moment, showing up, sucking in public. I didn't revise. I didn't edit. I didn't even proofread. I didn't even have time to write a title. But I hoped that I could demonstrate to them that it's not just okay to suck in public, it's necessary for the journey.

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I was nervous to share my thoughts. What if they were angry and wanted refunds? Instead, I was delighted by the incredible discussion we had. We spent time writing in our journals about ways we could show up without trying to be perfect. By me showing up, with what felt to me like sucking, it gave everyone else permission to not be perfect either. Apparently, all of us that were present were feeling like everything we did had to be perfect or else we'd failed.

After that lecture, students told me they felt so much pressure released and started doing things imperfectly.

I've worked with plenty of business owners over the years and know that once you can allow yourself to be imperfect, you can spread your gifts with way fewer obstacles.

Without an ability to let go of perfectionism, you often take years to finish things that never needed to be perfect, or you never finish them at all (which is totally understandable. Business is a tall order. But maybe we could mitigate some of this.).

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Release your fear of failure and imperfection (again)

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Hear from our students

ali lanenga

kaileen elise

carli anna

“The energy from your lecture flowed out of you and into me and directly allowed me to charge $1400 for a client project. One photograph for $1400. Thank you!”

“Emma’s group coaching program has been an amazing source of support and inspiration for my business. In less than one full year of business, I have generated $21k in revenue through 75 one-on-one client sessions, group coaching, and virtual retreats.”

"The more I leaned into my weaknesses, things that didn’t make sense in my industry, the things that should’ve worked against me, the more success I’ve had."

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