My story to get to where I am today had quite a few plot twists over the last five years.

Both my husband, Michael, and I have felt uninspired with our roles in life — him with a “dream job” that turned out more like a nightmare, and me at home, feeling like I was on the wrong path, with no idea of how to get set back on the right one.

So I started a business, converting my floral design hobby into a full-blown mission. I worked on my Instagram while our son, Arthur, napped and toiled away on my website after Michael came home at night from his second job waiting tables. I didn’t make a dollar. In fact, I was embarrassed about the money I was investing in education and supplies and flowers with the money my husband worked hard to earn for our family

Things weren’t bad, but they weren’t great.

And that’s when the ground seemed to get even shakier as we approached a real crossroads of sorts.

Michael knew he needed to step away from teaching after finally quitting the job that was making him miserable. And, amidst a frantic job search, we realized just about every job that sounded interesting was going to require more formal education (costing roughly the equivalent of one year’s teaching salary) without any guarantee that it would be the fulfilling career he was so desperately seeking.

With some one-on-one help, I gained clarity on what I could offer. I got my start with $60 worth of supplies from Home Depot scattered around the floor of my living room. I opened a styling shop selling photography backdrops I created myself and antique pieces I curated from antique fairs.

I thought maybe I could help other creatives by teaching them what I knew and help them apply it themselves.

I got my first two clients by asking my Instagram followers if anyone needed help (Seriously.) Those first two clients opened my eyes to a world of potential — both of them went from being almost completely unknown to totally killing it in their niche. Both clients experienced serious growth in popularity and in revenue in just a few months.

After I helped them find the direction their hearts wanted to go and gave them the tools to get there, they did the hard work and had the most incredible transformations.

Sharing these two clients’ stories brought me a dozen more, and I realized that I could have real impact in the world by helping artists and creatives cultivate success for themselves by infusing strategy into their already brilliant work. Perfecting the system I used to coach my clients led to creating and launching my signature course, The Aesthetic Way — a launch, that by applying the strategies I teach my students, brought in multiple six figures in its first year. 

Things started going so well in my business that I realized I’d figured a few things out — like how to have a cohesive brand, create luxurious, artistic products people would actually hand over money for, and build a working strategy for a business.

That life I’d been dreaming of for my family? It was really possible — and not only for us, but for my clients, too. 

Because of the success we had with The Aesthetic Way in 2018, my family spent six weeks away from the business traveling before the arrival of our second child, a daughter, Mary in February 2019. Our audience grew from just a few thousand before the launch to more than 12k and a vibrant community formed around simple strategies that enable creatives to establish real financial stability — something I don’t take for granted for one second. I teach the exact same strategies I apply in my own business to my coaching clients, and we shoot for even better results together.