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October 2, 2019
Last week as I talked to a former client and good friend about my business, the topic of my Instagram came up.
Because the truth is that I haven’t shared what I’ve been doing…
The truth is that I have been intimately part of TWELVE launches this year.
And if you know how exhausting launches can be when you’re doing the whole shebang (webinars, video series, crazy content and connecting on Instagram, dozens of pages of email copy, sales copy, and more), please know that it’s a little frightening when I say: Yes. Twelve.
(Especially because only TWO of those launches have been for my own stuff.)
I’ve written 7 webinars. I’ve read and revised hundreds of pages of sales copy. I’ve been on more than a dozen strategy calls to help position offers and make them so enticing. I’ve helped name courses and asked clients to create new content.
I’ve gotten on phone calls when the unthinkably heartbreaking has happened.
I’ve gotten on the phone when the surprisingly ecstatic happens.
Maybe that sounds kinda braggy. I’m not trying to brag, I’m trying to explain/make up for the fact that I haven’t been as available on Instagram as I was last year and the year before.
Even though I’ve loved the client work I’ve done, it’s definitely limited my bandwidth. Instead of connecting with people on my account, I’ve been behind the scenes in other people’s Instagrams. Helping them craft great IG stories. Teaching them what to say. Depending on the client, I’ll get right in their DMs even and start making the sales happen.
It’s made it difficult for me to be as active in my own Instagram…but, I’m working on some new structures to have in place so I can be more available there again! I just love the connections you can make with people there and miss it so much.
With all that being said, one of the major perks of being part of so many launches this year is I am constantly on launch watch. I’m seeing what the best in the business can do. I get asked all of the time about launching, what it’s all about, and how using a launch structure can hugely boost your sales.
Honestly, you don’t need to spend tens of thousands on ads or have multi-hundreds of thousands of followers. A successful launch can happen for you RIGHT NOW- especially if you put these tactics to work.
Watch the video, HERE!