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September 29, 2017
But goodness, I’ve spent the last week and a half or so telling my sister that she should start one. She’s got two kids who don’t sleep at the same time and both want 100% of her attention, so when she tells me she just doesn’t have the time, I get it. But I was still trying to convince her because even though I knew it would be hard with her kids, I know there are solutions to all of the roadblocks she presented. With every concern about how she would find the time, how no one would find her content valuable, how she didn’t know how she would make money, how she was embarrassed to put herself at the front of her business, I had answers about finding support, content marketing, building a business model that would work for her, and putting herself out there in a way that would feel authentic. I just know it would be a huge success.
During one such conversation in the car where I told her to just trust me, it would work because I would help her start with a huge leg up (i.e. connect her with the right photographers, help her know what steps would move the needle the fastest, give her prompts to create content that would resonate with her audience), I pulled up to our favorite deli, got out of the car, and ran in. Waiting for my turn to order my sandwich, I shook my head, thinking about how she could travel, live wherever she wanted, and make good money while doing it: the three things I know would create her dream life. I still feel my jaw clenching a little when I think about it because I get this stubborn lump in my throat when I’m sure about something like this.
You know, the lump. It’s the same little lump that made me do things that felt crazy in order to start my business and work crazy hours and reach out to people I felt I had no business talking to. It’s what kept me going the night before my branding shoot when I burst into tears because what if it didn’t turn out and who was I to spend hundreds of dollars and create a whole photoshoot around myself. It’s what made me tell my business coach that I never wanted anything so badly but to make this happen.
But as I looked at the fresh mozzarella and sopressata sandwiches, I realized the most important thing about starting my own business was this: it had to come from me. No one else’s praise, faith, or even love could motivate me to do what I do every day and perform it at my current best. It’s that stubborn little lump that started it all.