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Do you remember that part on the Devil Wears Prada where Miranda and her team are choosing clothes for a shoot and one of her assistants holds up two blue belts and says “it’s a tough choice. They’re so different,” and Andi snorts and shakes her head and then Miranda gives her a face-melting speech about how Andi doesn’t know anything about fashion?
(Here’s that part to refresh your memory):
Not just because Meryl Streep is amazing, but also because these seemingly small things really DO matter. Especially when you’re in a visual-driven industry like we are. One belt buckle can make the difference between a brand feeling luxurious, beautiful, expensive, and timeless, and it feeling cheap, trendy, tired, and maybe even a little tacky…
One model’s expression in my images can take my brand from feeling authentic, warm, inviting, and open, to feeling out of reach, exclusive, and unfriendly.
One bowl I got at a box store can take my brand from feeling hand-made, artisan, beautiful, elevated and one-of-a-kind, to feeling uninteresting and run-of-the-mill.
Do you see it?
Now of course I firmly believe in a time of training where you learn these things for yourself. But I wish I would’ve stopped making excuse for my less-than-great images long ago. For my less-than-great props long ago. It was too easy to say, “well, those are just what I have! I don’t have handmade ceramics like her. This is what I could find at Target,” or “her images are just good because she has a professional photographer friend. I’m never going to get photos like that.”
You can get whatever photos you want. You really can. You have the power.
If you’re wanting a little more hands-on training and experience, check out my free e-course, the Art & Science of Natural Flat Lay Styling. It’s a great way to elevate your eye without all of the pressure of an expensive shoot.
Emma Natter is a business coach and writer. Her work intersects entrepreneurial strategies with the creative process so career hopefuls can find success, impact, fulfillment, and confidence in going their own way.
I’m Emma Natter, a path-to-success paver and art-trained business coach who first shattered her own career expectations by selling out of handmade styling goods from her little NYC apartment. Now as a strategist to thousands of creatives, I teach you to harness your passion so you can do the same.