You’ve Been Asking…Here’s My Answer to How to Elevate Your Stylist Eye

September 3, 2018

Do you remember that part on the Devil Wears Prada where Miranda and her team are choosing clothes for a shoot and one of her assistants holds up two blue belts and says “it’s a tough choice. They’re so different,” and Andi snorts and shakes her head and then Miranda gives her a face-melting speech about how Andi doesn’t know anything about fashion?

(Here’s that part to refresh your memory):

I’ve always loved this part.

Not just because Meryl Streep is amazing, but also because these seemingly small things really DO matter. Especially when you’re in a visual-driven industry like we are. One belt buckle can make the difference between a brand feeling luxurious, beautiful, expensive, and timeless, and it feeling cheap, trendy, tired, and maybe even a little tacky…

One model’s expression in my images can take my brand from feeling authentic, warm, inviting, and open, to feeling out of reach, exclusive, and unfriendly.

One bowl I got at a box store can take my brand from feeling hand-made, artisan, beautiful, elevated and one-of-a-kind, to feeling uninteresting and run-of-the-mill.

Do you see it?

D’Arcy Benincosa

Now of course I firmly believe in a time of training where you learn these things for yourself. But I wish I would’ve stopped making excuse for my less-than-great images long ago. For my less-than-great props long ago. It was too easy to say, “well, those are just what I have! I don’t have handmade ceramics like her. This is what I could find at Target,” or “her images are just good because she has a professional photographer friend. I’m never going to get photos like that.”

You can get whatever photos you want. You really can. You have the power.

If you’re wanting a little more hands-on training and experience, check out my free e-course, the Art & Science of Natural Flat Lay Styling. It’s a great way to elevate your eye without all of the pressure of an expensive shoot.

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